Tips For Choosing Color For Logo Design

Logo is the identity of your brand which speaks volumes about your company. Once the color is chosen its stays forever associated with your brand. If shapes provide a symbol for your brand then colors do exactly the same. A good color choice can elevate the image of the company with the customers where as the poor selection can actually damage the image of the company with the stakeholders.

Logo Tips

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To avoid falling prey to bad color choice we get you vital tips for choosing color for logo design:

  1. Match the psychology of the color with the brand identity: The brand color and the personality need to match to click with the audience. Always keep in mind that colors speak a lot about the culture, so when you are finalizing the colors keep in mind the markets you are targeting. Be sure that your color choices are not sending the wrong message.
  1. Bright is for bold and subtle is for pastel: To convey strong emotions use of bold colors is suggested. Also to make your logo bold and catchy we suggest the use of dazzling colors. Vivid colors are mostly incorporated in a logo when you need to market for children. Pastel colors are much softer and convey calmness and serenity. However, sometimes the pastels can mute the emotions of the logo. So the best way is to incorporate both pastels and vivid colors into your logo.
  1. Danger colors: Pink, red, orange and yellow are considered to be danger colors. These colors are way to bold and have to be used wisely in the logo, as they have the chances to have very strong reactions. Use of red, orange and pink can be shunned by many associations because of their garish effects. Where as yellow has a different danger associated to it. It can be very difficult to see, Yellow on a white background is tricky to comprehend.
  1. Number of colors: Picking one color will generate one emotion, so you need to be very careful while selecting one color. Pick the color which will generate the exactly emotion that you have been looking for. The most popular color choice for a logo is the use of two complimentary colors. Use of too may colors can be harmful and can cause a negative effect.
  1. Black and white: Have you given a thought to the use of black and white colors for your logo. If your logo needs to be frequently used for invoices and letter heads we suggest use of black and white is the best. These colors work the best for any logo design and shape. The design of your logo has to be such that it incorporates the colors beautifully into it.
  1. Adaptability to all mediums: The use of colors needs to be in a way that they can be adapted to all mediums. For instance, metallic colors work best when presented in print but do not look as good when worked online. Some reds do not work well; they can appear pink on different browsers. So we suggest test, test and test is the best way to finalize the color for your logo.


Jitendra Vaswani
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Jitendra Vaswani is a Digital Marketing Practitioner and renowned international keynote speaker who has embraced the digital nomad lifestyle as he travels around the world. He founded two successful websites, & Digital Marketing Agency DigiExe of which his success stories have expanded to authoring "Inside A Hustler's Brain : In Pursuit of Financial Freedom” (20,000 copies sold worldwide) and contributing to “International Best Selling Author of Growth Hacking Book 2". Jitendra designed workshops for over 10000+ professionals in Digital marketing across continents; with intentions ultimately anchored towards creating an impactable difference by helping people build their dream business online. Jitendra Vaswani is a high-powered investor with an impressive portfolio that includes Imagestation. To learn more about his investments, Find him on Linkedin, Twitter, & Facebook.

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Comments (6)

  1. Hey there! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My blog looks weird when browsing from my iphone. I’m trying to find a theme or plugin that might be able to fix this problem. If you have any suggestions, please share. Thank you!|

  2. Choosing color for your logo is one of toughest task if you are doing it by yourself. If you hire professional they will make something better but If you are creating by your self. It is really hard task.
    Thank you for sharing color psychology with us 🙂

    • Hey Tanisha, Logo is very imp for any brand, so logo making is very crucial & logo needs to be perfect so that it can represent ur brand very well.

  3. Hey Jitendra

    I use illustrator to design LOGO and done some work with logo design. It is nice to use pleasant colors which match your sites content and suit its name. Logo must have some meaning.

    Thanks for the amazing information. Keep up the good work

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