No matter whatever it takes, we have to indulge in optimizing all the content according to SEO to make our site visible in all major search engines like Google, Bing, and Yahoo. SEO (Search Engine Optimization) is the crucial factor that will definitely define destiny and success of any website or blog and still many of the website owners underestimate it. In this post we will discuss 11 Best Tips to Improve SEO Rankings Of Your Website In 2018.
But here the most important thing is SEO, how we can do it in order to improve our ranking in search results along with getting potential visitors and traffic to your site.
Most of the time large portion focuses only on ‘Keyword’ and they are busy in stuffing keywords in the whole post. No matter how many keywords you add or stuff in a post, it depends on the proper SEO optimization get a higher rank on search engines.
Basically search engines algorithms rates relevance of keywords on pages and in the metadata along with evaluating information like check the users stay duration on your site, bounce rates, broken links along with page viewed and inbound & outbound links.
Here the thing is that the more a user stays on your website and interact with the content the most probable chances of getting good ranking in the search results. And you can easily do that just by improving the user experience and usability of your website and blogs.
Here you will see various aspects of website usability that really impact website rankings. Don’t worry here in this article you will get top-notch Tips to Improve SEO Rankings of your website just by efficiently applying the methods given below.
Basically, website usability is the ease of use of any website. Mainly some of the broad goals of the usability are the way of presenting information in a clear and effective way along with placing the important terms in an appropriate area. Also, the other factor is to ensure that the content of your website is working on various devices and browser.
Here are the few factors that can affect your website rankings;
- Efficiency: The adding of effectiveness is efficiency. The thing is that how can a user complete a task. If visitors are somehow not finding what they need effectively they will more likely to navigate.
- Effectiveness: Here the important thing is that- is users achieving their objectives when they are coming to your website. Is your content is effective enough to solve the problems of your users?
- Error Prevention: Basically errors on a website will affect users experience along with the search engine rankings. If a user is trying to visit your website a somehow they got a 404 Page not found an error or broken link then this will definitely create a bad user experience.
Tips to Improve SEO Rankings of Your Website
Search Engines mostly rewards a site that is user-friendly which mean the site is having high usability. Google favors sites that are not only keyword rich but also demonstrate user engagement. Basically, SEO ranking is improved when a visitors stay longer on your website having more pages and repeat their visits. The more user-friendly your site is the more probability to get a higher rank. Let’s take a dig and have a look at these Tips to Improve SEO Rankings of your website.
1. Unique, Useful and Relevant Content:
The most important thing is creating highly useful and unique content so that you can get more and users with the help of that. It really doesn’t matter that you are writing a long post and hoping that it will help you in getting more readers then you are wrong, here your content should be rich in quality and easily understandable by the readers.
Here the thing is that when you provide useful content, visitors are more tend to stay longer on your website and this will again help your get Improve SEO Rankings. Basically, the thing is that word count doesn’t increase the SEO ranking, it all about the content quality along with stuffing of keywords and incorporating more outbound links will really help you in Improve SEO Ranking.
2. Page Load Speed
No doubt, page load speed plays an important role in getting you to the top of the search results. Here both Google and Bing basically take page-loading into the account in their websites ranking algorithm. Here there is more probability of leaving your website by the users if they have to wait even a few seconds to load page website.
The later the page loads there will be more chance of increasing the bounce rate along with reducing the page views and here all these factors will affect your SEO ranking.
There are many ways through which you can increase page load sped like by using the cache plugins, making sure that the code is clean along with optimizing the images sizes, minimizing the redirects along with reducing the number of plugins. Hereby applying all these points, it will help you load your page fast that will really help to Improve SEO Rankings of your website.
3. Image Optimization
Properly optimized images also help in reducing the file size along with improving the load speed. Many research has shown that mostly by good quality images can potentially increase the conversion rates. Here if you properly optimize the images it will help you in taking advantage of using photos just to increase trust along with improving your visitor’s experience and it will also increase Click Through Rates and definitely it will not affect your SEO ranking too.
It, not all depend on the image file format and sizing there are also many other ways through which you can get on the SEO front. You should give every image a proper Attribute to the images along with using the keywords for your image file name, alt tag, the title along with the description and caption.
4. Header Tags
Plain and content without header tags and improper formatting will create a bad user experience. No doubt good formatting of your content will always improve the user experience on your website tremendously. This will definitely make reader spend more time to read your content and come back for many other posts too. Which will really signal your relevancy to search engines.
You should always make proper use of header tags that will help you in breaking into the sections that will make your content easy to read and utilize. It is really important to insert the header tags in the WordPress to improve user experience along with improving the SEO rankings of your website.
Mostly Search Engines always rate keyword in header tags more heavily. Just by including the relevant terms in the header tags make sure you have used the focused keywords
5. Outbound Links
In spite of making your content more useful and relevant, you should link out to the many authority sites so that your users can get more in-depth information. Here when you link to well-respected authority sites will increase the relevancy of your content and user will spend time on your site. This practice will definitely send trust signal to Google along with improving the SEO rankings
Keep one thing in mind do everything in a limited way as like many outbound links can really distract and make content hard to make it understand by users.
6. Use Images, Videos, Slideshows and Audios
No doubt using images, Videos, Slideshows along with audio will really make your content user-friendly and it will deliver the information in such a way that users will make the most use of it. Here using different multimedia will act a signal of a quality content to the search engines and it will also help you in making your content look good, interactive and attractive.
Here the thing is video marketing has now become an integral element for driving user engagement along with conversion. It is found that website using the videos can really achieve a 4.8% higher conversion rates.
7. Broken Links
Really the most crucial thing for a website is the Broken Links, who want to get a 404 page just after clicking on a link. Really broken link always create a bad user experience. Here search engine always considered the broken link as a signal of old and neglected sites that will really impact your SEO rankings.
Don’t worry you don’t have to go on every single page of your website to find all the broken links. Here you have the best-broken links checker tool through which you can easily find all the broken links on your websites. So just check out some them.
8. Layout and Formatting
Here proper formatting along with good layout will definitely improve user experience and will make your content understandable by the readers, with that reader will stay on your site longer than they usually do. Really formatting will definitely improve the webpage usability just by making the content easy to digest. This will really help you to Improve SEO Rankings of your website.
Always use the font size and the typography that are easy to use. You should use bold type and colors that will really make your content attractive and user tends to read it more likely. Use short paragraphs and ample of line spacing in between. Try to use bullets or numbered list for the clarity. Always try to sue the techniques like sidebars, tabs along with progressive layouts, modal window, rollover elements and mega drop-down menus just to organize the content and increase the interactivity.
9. Mobile Optimization
The most important factor for getting better search engine rankings is the mobile optimization. Since April 2015 Google started to penalize all the sites that are not mobile optimized just by lowering their search engine rankings.
No doubt every second person is having mobile phones in this booming smartphones era. Here the thing is that more and more user is trying to consume content using their mobile phones.
And if your site is not mobile optimized then definitely you will be going to lose more potential customers and it will also affect user experience along with the conversion. Try to use AMP (Accelerated Mobile Pages) on every required part of your site.
10. Social Sharing
No doubt, here the number of Facebook Shares, Tweets and Pinterest pins will really Improve SEO Ranking of your website. Here installing the social sharing buttons will really help for users to share your content and hence it will improve the user experience along with helping you to rank high in the search engine results.
Basically, social sharing will also help in drive purchasing behavior. As when users share your post it will get exposure and will definitely attract many more potential visitors to your website.
11. Site Architect and Navigation
Here when visitors are not able to find what they are looking for on any website, then most likely they will leave the website and this will definitely increase the bounce rates that will somehow affect your SEO rankings along with the low number of page views.
A well-planned site architecture will reflect in clear navigation that will help visitors in finding what they are looking for on your website. And if they find relevant according to their query they will definitely come back and here repeated vies can Improve SEO Ranking of your websites.
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EndNote: Improve SEO Rankings in 2018
Now you have got the Top-Notch Tips to Improve SEO Rankings of Your Website with these tips you can easily Improve SEO Rankings of your sites and blogs just by practicing it again and again efficiently. Always try to do proper SEO optimization of content on your website and follow all of the above tips.
I hope this post suits your purpose well. Feel free add many more tips that may help to Improve SEO Rankings right in the comment section. Don’t forget to share this post on all trending social media platforms.