Yes you heard it right twitter is offering free analytics for all users. It had been difficult for twitter user to get see specific stats abut their impact on twitter like how many times a tweet has been favorite, retweets number, and how many had replied to a tweet. While many people had noticed it is difficult for them to spot which content is popular with their followers. They are eager to know which users are liking their content. Now to access twitter analytics, just login to ads.twitter.com and login with your twitter account details.
You can also download the data as CSV. The information is basic and it is same information like that for many business users had for short time. But businesses which are small this information is resourceful for them without buying tool from third party. We would be hoping twitter will be expanding its analytics offerings to many users. It will be great resource for information about their analytics, specially marketers using twitter for commercial purpose.It would be useful to many marketer to know whether tweets are getting engagement or not, how much audience liking their tweets, and retweeting, or whether different people coming to their tweets or not. By knowing the overall reach of their tweets bases on retweets would be resourceful, such as acquiring how retweets went to those followers.Surely this will we added bonus that it will get more twitter users getting acquainted with their advertising. They would have direct login access to their twitter analytics. It would be interesting to see how twitter analytics get response from its users. This new ad system will be surely be a hit among users. Hope to see more of its features coming up.