Typography is generally described as the art of technique which is used for arranging type. You can change the typefaces like headers, fonts, colors, etc. to attract the readers and force them to daily visit your website. Typography plays an important role in the online marketing, as how much you will flaunt about your website that much traffic you can achieve.
Websites are the best way to convey the messages behind the post, but you will fail to do so if you don’t follow the best typography practices. But, too much of typography practice will also distract the readers. It should done in proper format so that readers should feel it easy to read.
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What is a typeface?
Typeface is the special design of the alphabet. Some of the typefaces are Helvetica, Time New Roman, etc. But, you should not get confused with the font and the typeface. Font is the part of the typeface defined for the one size of the typeface and the typeface is the typeface no matter what is the size.
Parts of the type
There are many parts of the type which is useful to give the new enhanced look to your posts ans attract the audience. Lets have a look at some of the types:
- Meanline – It is the imaginary line that marks the lower letter of the ascending order.
- Ascender – It is the part of the lowercase letter that rise up from the x-level.
- Baseline – It is the imaginary line that consists of the capital line and the lowercase letters appears to stand.
- Descender – It is the part of the lowercase letter that falls below the baseline.
- Serif – It is the short strokes that projects from the ends of the main strokes. Not all the types has serif, but some are without serif known as Sans Serif.
- X-Height – it is the main element of the body of the letterform. The x-height is the actual height of the lowercase x.
Why typography is important?
It is not sufficient that you know the basics of the type, but you should know the value of typography. And, why typography is important in online marketing.
One of the important reasons to know the value of the type when it comes to branding. The Company spends billions of rupees so that their brand should be perceived in proper format and ensure that brand which is perceived is intended or not. Branding is the important factor as the basic understanding of the type is not sufficient, but also it should be perceived with the proper intention.
Type has its own language
Typography is the thing where readers can read the message presented without even getting distracted from the message. Designers use different fonts and letter heads to represent their art. Type has its own language to convey the message in elegant style.
Type is important
Type is important to draw the attention of the audience. If the audience gets bored from the post they will just leave the page and will jump onto the competitors page for the same content. But, if you have presented the idea of yours in proper types than readers don’t have to read the full content and they can get the message from it in a proper way.
Keeps people reading
Good typography keeps the audience busy in the soothing structure of the post. And, sometimes it gets unnoticed because people just get into the design of the post.
Elements of Good Typography
Consistency – You should follow the consistent format of the header, bullet points and others when you are designing the good typography. It keeps the audience busy and also gives the professional look.
Hierarchy – it is important that your text should be noticed by the readers. Hierarchy is the important element of the typography and you can convey your text through it.
Alignment – Alignment is the icing on the cake. After following the correct tactic of the type you should keep your text in proper alignment.
Typography is important in online marketing as it gives higher conversion rates and also keep the audience busy. Also, you will get the daily readers if you follow the correct tactics of the typography.
I hope you enjoy this article about typography. If you have any questions or doubts please do ask in the comments below !