Visual Website Optimizer (by VWO) is a product (currently the only product) from Wingify, created by online marketing strategist Paras Chopra.
Wingify’s main goal is to “create web-based optimization tools that achieve results without requiring space science study” (as Chopra says, not mine). In summary, VWO is an A / B test for possible CRO masses that are technically not very good.
However, do not think that this mission affects the functionality of VWO. In all cases, it is the opposite.
Let’s take a closer look at the Visual Website Optimizer review.
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What is Visual Website Optimizer?
Many refer to the Visual Website Optimizer as VWO. This tool makes A / B testing easier and more efficient. By redirecting a smart and easy-to-use interface, VWO is clearly an A / B test platform that does not require users to encode and HTML expertise.
VWO offers companies the opportunity to design and implement their own brand for A / B testing. They can choose between different types of test campaigns and configure and add test criteria for results.
Overview of the benefits of Visual Website Optimizer
VWO has basic A / B testing tools common among other A / B test solutions, but what sets VWO apart is the following benefits it brings to your business:
- With premium features for testing, e.g. As heat maps and visitor surveys equipped.
- New, smart user interface with an excellent test design wizard to assist you with basic and advanced processes.
- A useful Idea Factory feature allows you to maximize your creativity and create better test ideas based on your preferences (such as type/item,.).
- All features are included in the monthly cost, with no additional cost for greater functionality.
Ideas
- Usability testing
- IdeaFactory
- Landing page analyzer
Testing
- A/B testing
- Split URL testing
- Mobile A/B testing
- Multivariate testing
Targeting
- Geo-targeting
- Behavioral targeting
Analytics
- Heatmaps and click map
Visual Website Optimizer (VWO) Features:
- A/B Testing
- Split URL Testing
- Heatmaps
- Targeting
- Multivariate Testing
- Enterprise security
- On-site hosting option
- API access
- Unlimited users
- Unlimited sub-accounts
- Revenue Analysis
- Up to 5 users
- Up to 2 sub-accounts
- Annual Visitor Quota
- 20×5 Email Support
- Geo-targeting
- Mobile Website Testing
- IdeaFactory
- Visual Editor
- Segmentation of reports
- Advanced Targeting
- Website reviews
- 24×7 Phone Support
- Onboarding & Training
- Account Manager
- Optimization Consultation
What problems will the visual optimizer websites (VWO) solve?
- Cart dropped (eCommerce)
VWO helps companies identify the key points of vehicle abandonment for online commerce by analyzing users’ control and change pages and thermal maps.
- High bounce rate
By using very intuitive VWO tools such as thermal maps and click maps, webmasters can easily assess the reason for the high bounce rates of their websites.
- Predictive analysis
The final analysis of VWO defines the only winner between the control and change pages after which webmasters can plan their design work plan.
Visual Website Optimizer Position In Our Categories
If you plan to optimize the (VWO) Visual Website Optimizer, it may be helpful to consult the other sub-categories of the best conversion rate optimization software that is summarized in our B2B test database.
It’s important to understand that Conversion Rate Optimization software is not the perfect solution to meet the needs of all types, sizes, and industries of the business.
It’s a good idea to read through some reviews of the Visual Website Optimizer first because some programs can only handle a very small set of applications or can be created with a specific industry.
Others may work with the idea of being simple and intuitive, so they do not have the advanced features that seasoned users want. You can also find solutions that appeal to a broad user base and provide a powerful foundation for functionality.
However, this generally leads to higher costs of this solution. Make sure you understand their software requirements, which provides exactly the features you are looking for.
VWO Integrations
Aside from built-in capabilities, any tool that claims the top spot in a niche needs to be compatible with complementary products as well.
VWO doesn’t malinger in this department either, being fully congruous with several web analytic tools:
- Google Analytics
- Clicky Stats
- Omniture SiteCatalyst
- ClickTale
- KISSmetrics
- Mixpanel
It also integrates with popular shopping carts Big Commerce and Magento, besides having developed plugins for the top 3 open-source content management systems: WordPress, Drupal, and Joomla.
Analytics-Integrations
In short, if you are planning to use VWO (Visual Website Optimizer) alongside other webmaster tools, rest assured that full compatibility is provided.
VWO Usability
Create a variety of web campaigns to help teams optimize copies, images, or page elements by developing A / B testing, multivariate testing, and split URL testing.
Track revenue, click, subscription, and conversion goals so marketers can analyze performance.
Monitors user interaction by providing thermal maps and click analytics, visualizing the best-working elements, the visitor links they click on, and the most effective page elements.
It integrates with third-party analytics, content management systems, shopping carts, and phone tracking systems so marketers can collect and analyze data in a single panel.
Supports web personalization by enabling campaigns targeting segmented customers by location or browser.
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Visual Website Optimizer Pricing:
With this Bang features, you probably think that VWO has a significant weight.
Yes, the tool is not too cheap, but not too expensive. Compared to the return (in terms of improved conversion rate) that you undoubtedly achieve with this tool, Visual Website Optimizer is offered at a relatively fair price.
VWO offers a free trial, five pre-defined plans, and an advanced plan that requires a personalized budget.
In all paid packages you will receive:
- Unlimited simultaneous tests
- All functions, integrations and test functions listed in this overview
- Support via e-mail
Price plans of the Visual Website Optimizer:
Save $100 on Standard Start Plan & $260 on Standard Business Plan
- FREE TEST VERSION
- STANDARD START $59 / month
- STANDARD BUSINESS $155 / month
- COMPANY $999 / month
Whether you run a growing business or a large business, VWO has the right plan to meet your A / B testing needs.
Standard Startup: $49 / month (billed annually) or $59 / month (billed monthly)
Standard Business: $129 / month (billed annually) or $155 / month (billed monthly)
Both plans work well for small agencies, individual bloggers, freelancers, and small business owners. Both are loaded with the following features:
- A/B Testing
- Multivariate Testing
- Split URL Testing
- Heatmaps
- Targeting
- Mobile Website Testing
- IdeaFactory
- Visual Editor
- Revenue Analysis
- Up to 5 users
- Up to 2 sub-accounts
- Annual Visitor Quota
- 20×5 Email Support
Enterprise – $999/month (billed annually)
Ideal for large-scale enterprises that require optimization and enterprise level deployment. Comes with all Standard features plus:
- Geo-targeting
- Segmentation of reports
- Advanced Targeting
- Enterprise security
- API access
- Unlimited users
- Unlimited sub-accounts
- 24×7 Phone Support
- Onboarding & Training
- Account Manager
- Optimization Consultation
- On-site hosting option
- Website reviews
Pros and Cons of VWO
Pros:
- Live previews of changes as you make them.
- Heat maps.
- Great user interface for a fairly complex system.
- Google Analytics integration.
- Easy implementation of the tool.
- Customer support.
- Easy to implement and start testing with their tracking code.
- Multivariate testing.
- Easy set up of A/B tests.
- Direct HTML access or a simple UI, as needed.
- Predictive text for CSS.
- Visitor Segmentation.
- Form drop out.
- Visit recording.
- A/B Testing.
Cons:
- Smoother interface.
- From a UX perspective, it takes a lot of clicks to see the results of something.
Final Verdict: Visual Website Optimizer Review VWO Discount Coupon Code (Save $265) June 2023
If you really want to optimize the conversion rate and keep the limited functionality of Google Content Experiments for a larger and better CRO tool, you can not fail with the Visual Website Optimizer
It has excellent functionality, a long list of features, easy integration, and fair prices. With a growing and growing clientele filled with positive testimonials, VWO is slowly but surely becoming the reference tool for CRO.
Your thoughts? Do you have questions about how VWO works? Let us know in the comments!!
