There is no better strategy to maximize revenues and sales for your online store than to concentrate on raising your AOV (Average Order Value). Start using dropship packages as one of the simplest ways to accomplish so.
If you’re unfamiliar with dropship bundles, you’re in for a treat because the rest of this post will focus on ways to leverage them to increase your AOV and maximize profits on every sale!
What are Dropship Bundles?
Of course, giving the same goods to them isn’t the only option to make enticing dropship bundles. That might not be the greatest course of action in some cases, depending on what you’re selling.
The second and most obvious strategy to enhance sales by bundling products is to put relevant products together. Consider a cheeseburger and fries, a razor and shaving cream, and a pillowcase that coordinates with the bedspread or sheets. I believe you get the picture.
As in the first example, go through your website and build a list of your best-selling and most popular products, then ask yourself if any of them would form a decent bundle.
If you’re stuck for ideas, go to Amazon and browse for products that are comparable to yours. Then pay particular attention to the “Frequently Bought Together” section that Amazon always includes on their product listing pages.
That part alone is a treasure of data, giving you a solid sense of what other things customers buy at the same time. Use this information to start creating dropship packages and raising your AOV.
How to Present Your Bundle Offer
Offer additional items as an upsell or order bump
Presenting an order bump on the cart or checkout pages is another approach to enhance your AOV. Most eCommerce platforms, such as Shopify, provide apps and/or capabilities that make this simple to install.
This can be a very successful strategy to display your package because it draws your consumers’ attention to it at a time when they are more likely to buy. Someone who has made it to your cart or checkout page has already expressed an interest in your product.
The closer someone is to making a final purchasing choice, the more likely they are to be persuaded to buy extra items.
Use email post-purchase to get them back
Sending a post-buy email to consumers who have just completed a purchase is the final method you might want to explore. Encourage them to buy more and present them to friends and family if it’s the type of product that would make a good gift. Spend some time describing the benefits of the supplementary product and how it will actually enhance the experience or outcome intended of the first product they purchased.
Whatever it is, make sure to give them a limited-time offer that makes them feel like it’s only for them.
I hope you’ve found the ideas concerning dropship bundles I’ve presented here useful. I encourage you to put them into practise right immediately and start thinking about how you might use them to boost your store’s average order value and profitability.