Using YouTube to promote your channel is the smartest thing you can do right now.
Why is “now” so important?
In an age where we spend up to six hours a day watching videos online, YouTube ranks second on the web.
YouTube marketing tactics are crucial if you want to achieve success.
The following sections provide details on each of these tactics to help you promote your YouTube channel and maximize your viewership. These tips will all help you reach your goals, regardless of where you are in the process.
5 Proven tips to promote your YouTube Channel
1. Write engaging, must-see titles
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It’s all about the presentation in YouTube marketing.
The title of your video can make or break its performance. What kind of content is present on your page? Is it “must-see” or “meh”?”
You need to grab the attention of your audience without resorting to clickbait headlines in order to craft killer titles. Entertainment is in high demand, and your video should convey precisely what it is about from the very beginning.
Consider similar strategies to those found on YouTube giants like BuzzFeed and WhatCulture. Most of these videos are listed, have questions in the titles, or use hyperbole (“the most insane,” “the greatest”) to rack up views.
Another good example is Athlean X’s fitness-oriented videos. While still coming across as conversational, the channel’s content incorporates relevant keywords into its titles.
It is always a good idea to pick up “best-of” lists or “how-to” titles.
It is important to think long and hard over the title of your video rather than just sticking to the first idea that comes to mind.
YouTube video titles should stick between 41 and 70 characters, according to a study from Tubular Insights.
In the meantime, CoSchedule recommends an engaging headline should contain 55 characters. Despite its name, CoSchedule’s tool is perfect for brainstorming YouTube-friendly titles to help promote your YouTube channel.
2. Optimize your videos for visibility
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Among the top 100 results from Google, 70 percent are YouTube videos.
Come on, take a look. YouTube will return results for any product or question you type into Google.
Sometimes YouTube results show up prior to traditional blog posts or websites.
Youtube is already the world’s second largest search engine by itself. Google is used for searching for products and asking for solutions, likewise, YouTube is used for the same purpose.
In terms of keywords, tags, and so on, YouTube videos should be optimized just like any other piece of content.
Following these best practices will increase your chances of showing up on YouTube:
- Titles and description:
- InYou should includetarget keywords in your titles and descriptions. You can find keyword ideas using a tool such as Keywordtool.io.
- Mention keywords in your video:
- Video marketers can improve the understanding of their videos by using their target keywords in their videos, according to Brian Dean of Backlinko.
- YouTube’s search results are ranked based on engagement (likes, comments, views).
- Make YouTube more aware of who your videos are aimed at by using categories.
- Your YouTube videos can also be tagged in addition to using categories to provide YouTube with additional context. There are quite a few tags you can use, so feel free to include as many as you can think of.
Don’t stuff your website with keywords, just like with SEO. Don’t just use keywords for the sake of having them; use them when they make sense.
3. Figure out what your audience wants
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Your content should align with the wants and needs of your audience regardless of the format. You should always begin by figuring out what type of content your audience wants to see, whether you’re writing a blog post or creating a video.
Start watching your competitors’ YouTube videos before you start your own. See what they are saying about engagement in their most popular videos.
Your audience might be interested in learning about certain topics and in watching specific videos.
If you have already uploaded videos, you can also check your YouTube Analytics. In addition to detailed demographic and location information, YouTube also provides useful statistics.
Are you interested in learning more about your YouTube metrics? Find out the most important video metrics to track and learn how to create video content tailored to your marketing objectives with our video metrics cheat sheet.
4. Engage with the YouTube community
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YouTube may not seem like a social network per se, but it does offer content that users can engage with through profiles, “likes” and comments.
If you ask us, it sounds pretty “social”.
Whenever you interact with your viewers, YouTube views it as a positive sign. You can at least foster a stronger relationship with your subscribers by engaging with them. Prising or liking a top comment takes just a few seconds, as does “liking” a comment.
In recent uploads both Artzie Musik and other music channels often “like” or reply to comments. Its creator is always responding to subscribers’ questions and showing appreciation.
YouTube is no different from any other social network when it comes to responding to comments and engaging with your followers.
5. Customize your thumbnails
Creating custom thumbnails for your YouTube channel is one of the most simple yet effective ways to promote it.
Titles and thumbnails serve as one-two punches to capture viewers’ attention.
Youtube utilizes the thumbnail from any video by default. You may sometimes capture a blurry image as you adjust the camera or as you transition between shots.
It doesn’t look good, does it?
By creating thumbnails yourself, your videos not only look more professional, but also signal professionalism.
You don’t need to be a rocket scientist to create thumbnails. To improve consistency and on-brandness, you can even create a template with a specific typeface and style. An image creation tool such as Canva makes this process particularly easy.
Promote YouTube Videos And Win
Big brands use these proven methods to drive traffic. There’s no need to spend a fortune for them.
Make smart decisions. Optimize your videos and channel for SEO.
Find what people are looking for easily. Reach your target audience with social media.
Traffic can be driven between YouTube and your blog by integrating your channels. Make yourself known. An influencer should be interviewed.
How can your small business promote YouTube videos within its budget? There are proven strategies that we can help you with that are not only effective.
This allows you to grow your brand and increase ROI.