Ecommerce marketing is more than just running ads to get people to visit your website. It’s also critical to use content to educate clients and help them regard your company as the friendliest and most approachable in your industry.
In this regard, webinars are a new trend that should be incorporated into your content marketing strategy.
Webinars can be conducted by one or more teachers and might take the shape of seminars, presentations, lectures, or workshops. They have achieved tremendous appeal in recent years, particularly in these times of social alienation, due to their cost-effectiveness and convenient formats.
Furthermore, according to a survey, between 2% and 5% of webinar attendees are likely to make a purchase from you. Hard-sell methods, on the other hand, are not appropriate here.
Instead, use this platform to educate, inspire, and engage your audience, giving them a cause to consider your product or service. As you can see, the most successful webinars are focused on providing value.
Let’s look at seven ways webinar marketing can help your ecommerce business thrive:
Table of Contents
Raise Public Awareness
With so many online retailers competing in a competitive market, raising brand awareness is the first step toward generating sales. Your target audience must be aware of your brand and become acquainted with your products or services.
Hosting a webinar can help you educate your audience about your business, provide useful information, and explain what sets you apart from your competition. The objective is to provide specific solutions that would appeal to your target market (while pitching your products and services very discreetly).
Establishing great brand recognition can help you get your name out there, build brand equity, and shape perceptions, all of which will help you expand your ecommerce store and produce sales.
Showcase your products and services.
Live product demos to a captive audience who has already expressed interest in your brand are one of the most valuable features of webinar marketing.
It’s worth noting that 69 percent of customers believe a product demo is the greatest way to help them make a purchase choice. Demos are therefore a must-have in any ecommerce marketing strategy.
Live demos are a terrific method to show off your product’s features and highlight the value it has to offer. All of this aids customers in making well-informed purchasing decisions.
When it comes to product demos, start by identifying a problem that your target audience is experiencing and positioning your product as a solution. Showcase product features and how they will benefit users during the process.
Demos can be delivered in a variety of ways, including video tutorials, screen sharing, and live demonstrations.
Use techniques such as upselling and cross-selling (Discreetly)
When you propose an enhanced or upgraded version of the product you’re attempting to sell, you’re upselling. Cross-selling, on the other hand, refers to recommending a product to a customer who has already made a purchase decision.
It’s fantastic to make a sale, but it’s much better to be able to upsell or cross-sell. These strategies not only increase sales and revenue, but they also provide a greater return on investment.
The good news is that webinars allow you to (subtly) include upselling and cross-selling strategies without alienating your audience.
For example, while conducting the session or answering queries, you may promote premium versions of the product you’re attempting to sell or discuss complementary products as part of the solution. Don’t go overboard, though, or you’ll come across as a pushy salesperson.
You can also offer package pricing to your webinar attendees, incentivizing them to place larger orders and therefore improve sales.
Attendees Should Get a Discount
When it comes to incentives, offering event-specific discount codes, store coupons, or a free trial is a great approach to entice webinar registrants. You may also hold a prize during the webinar to increase guests’ curiosity and keep them interested.
People are more likely to try out your goods if you create appealing offers for your webinar. People will make repeat purchases or suggest your brand to their network if they feel your product to be a good fit for their problems. As a result, you’ll notice a significant boost in conversions.
However, make sure to promote a limited-time offer throughout the webinar and emphasise the importance of acting quickly to achieve the greatest outcomes. To ensure that individuals stay for the entire session, offer out discount coupons at the end.
Interact with others and respond to questions
A two-way discussion is required for a successful webinar. Rather than presenting a monologue, you should use this strategy to engage and communicate with your audience. The last thing you want is for your audience to become bored and distracted throughout your presentation.
Maintain a dynamic and engaged webinar. Encourage your audience to ask questions, which you will answer as you go. This is also an excellent time to learn more about your target audience’s problems, dispel myths, and position your offering effectively. Here’s your chance to respond in real time to questions about your industry, brand, and product.
Designing appealing presentation slides is another approach to keep your audience’s attention. The goal is to employ visuals such as infographics, charts, graphs, GIFs, and movies instead of text.
Bottom Line
Webinars can help you expand your ecommerce store and increase revenue. They are certain to increase your website marketing efforts if done correctly.
What matters is that you have a great webinar content strategy that includes valuable insights and actionable takeaways. Make sure you’re well-prepared by practising a few times before the webinar.
Don’t neglect the value of webinar marketing; use it to boost sales and expand your ecommerce business.
