What Is The Best Time To Post On YouTube? 📌A 2023 Guide

Welcome to our comprehensive guide for 2023, where we delve into the critical question every content creator & marketer asks: What Is The Best Time To Post On YouTube?

In an ever-evolving digital landscape, mastering the art of timing your YouTube uploads can make or break your success.

As YouTube’s algorithms and audience behaviors continue to shift, staying ahead of the curve with up-to-date insights and strategies is paramount.

In this guide, we’ll explore the science and art behind effective YouTube posting times to help you maximize your reach, engagement, and overall impact on this dynamic platform.

What Is The Best Time To Post On YouTube? 💯

Making a YouTube video is a difficult process. Ideation occurs first, followed by writing, shooting, and editing—and that’s just at the top level. 

You will undoubtedly encounter difficulties when you initially start out.

Your upload time, though, might be the issue if you’ve been at it for a long and are still having trouble garnering views on your videos.

What Is The Best Time To Post On YouTube

When is the optimum time to publish on YouTube? was one of the questions I asked of the 300+ marketers I surveyed in the United States for my Social Media Trends Report.

The majority of marketers polled said they post on YouTube four to six times a week.

This is just as often as they post on Reddit, TikTok, Instagram, and several other social media platforms, according to my analysis.

Facebook and Twitter were the only venues where respondents consistently posted.

Some claim that YouTube is reluctant to develop new formats, whereas other social networking sites provide several ways to engage users, such as surveys, live streaming, and ephemeral material.

Given that, it’s a little surprise that marketers are using the platform so often, particularly given that long-form content frequently takes more time and work to create.

The optimum times to post on the platform are now discussed.

Here’s the breakdown:

  • 19% of respondents said 12 p.m. to 3 p.m
  • 23% of respondents said 3 p.m. to 6 p.m
  • 31% of respondents said 6 p.m. to 9 p.m.

The weekend is the ideal day, according to statistics, with Saturdays coming in as the most often selected day, followed by Fridays and finally Sundays.

Short-form content is the main emphasis of other video platforms like TikTok and Instagram, which is easy for users to get what they want during breaks throughout the day.

However, YouTube demands a greater time commitment.

How To Find What Is The Best Time To Post on YouTube Channel?

By following these steps, you may access your Analytics dashboard and obtain the definitive way to determine the ideal day and time to publish on your YouTube channel – 

Step – 1: Visiting YouTube Studio

Step – 2: Select Audience under Analytics.

Step – 3: Look at the “Most active times for viewers” section.

The day with the most active viewers is the ideal day to upload to your YouTube channel.

The optimal time to upload content to YouTube is around two to three hours before the busiest hours.

It will allow YouTube time to index your video and display it to subscribers’ feeds if you publish a few hours before your audience is most active.

Maintain a weekly posting schedule of one video.

You may provide your existing and potential subscribers with a predictable schedule and something to look forward to each week by routinely scheduling your videos each week.

Does It Matter What Time You Post on YouTube ❓

Both yes and no are the appropriate responses.

In the short run, the timing of your YouTube upload does significantly since it affects how many views your video receives in the first few hours.

During this time, you may assist your channel expansion by optimizing your views to drive more visitors to your content.

In the long run, it doesn’t matter all that much.

However, even if your video was published at 3 a.m., it won’t significantly affect how many views it will get over the next several months or years.

Newness is not the main ranking element on YouTube; rather, relevancy is, in contrast to platforms like Instagram, where success depends on having consistently new material.

This implies that even if your video doesn’t initially do well if it’s the most relevant to a user’s search, it will swiftly acquire popularity.

1. Best Time For Music Videos 

If you’re creating music videos, the best time to post is late at night or early morning.

People tend to watch music videos more often during these times because they are more likely to be in a relaxed state and open to listening to new music.

It also helps if you post your video around major holidays like Christmas and New Year’s because people tend to have more free time during this period. 

2. Best Time For Comedy Videos 

For comedy videos, the best time to post is during peak hours (8-11pm). This is when most people are winding down after their day and looking for something entertaining and funny.

It’s also important that you post your video at least once a week so that viewers will start recognizing your brand and look forward to seeing new content from you every week. 

3. Best Time For Educational Videos 

When it comes to educational videos, timing isn’t as important as quality content.

If your video offers helpful advice or teaches viewers something valuable, then viewers will watch it regardless of when it was posted.

That being said, posting educational videos during peak hours (8-11 pm) will help boost visibility since more people are likely to be online at this time.

Additionally, educational videos tend to do well when shared across social media platforms such as Facebook and Twitter, so make sure you share them widely!  

FAQs On What Is The Best Time To Post On YouTube 2023?

👉 What time should I post on YouTube?

Your posting should be totally in sync with your audience’s behavior. It is better to go through the YouTube Analytics section and find out the time frames when most of your audience uses YouTube and use those time frames as your posting time.

👉 How often should you post on YouTube?

Posting consistently on YouTube will yield you excellent results and maintain constant growth. It is essential to maintain a schedule if you don’t want to slip away from the minds of your subscribers. Posting at least once a week is considered a reasonable frequency. But then again, it depends on your niche and how much time it takes you to make a single video.

👉 Is YouTube important for Business?

YouTube has everything a business could ask for - a vast and engaged audience, spectacular ad tools, and a simplified analytics section. If video is the king of content then YouTube is the kingdom. Businesses of all walks of can use YouTube to increase brand awareness and engage with potential customers across the globe.

Conclusion: What Is The Best Time To Post On YouTube 2023?📢

In conclusion, the answer to the question, What Is The Best Time To Post On YouTube, is not set in stone.

It’s a constantly shifting landscape influenced by audience behavior, trends, and algorithm updates.

However, armed with the knowledge and strategies outlined in this guide, you are well-equipped to adapt and optimize your posting schedule for 2023 and beyond.

Remember, consistency, experimentation, and staying attuned to your audience’s preferences are key.

By staying informed and agile in your approach, you can harness the power of timing to propel your YouTube content to new heights of success.

So go ahead, put these insights into action, and watch your YouTube presence flourish!

Andy Thompson
This author is verified on BloggersIdeas.com

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Leave a Comment