Never before has there been so much information available. Almost all of the world’s data was created in the last few years, according to Forbes. Do you know what to do with all that information now that you have it? Is it possible to do so in an ethical, dependable, and efficient manner? Yes, but before we look at how to better handle our marketing data, let’s take a look at why we have a data problem in the first place.
You’re not alone if you have too much data, it’s spread across platforms, or you’re manually piecing together your reports. Marketers all across the world are having difficulty. So, let’s take a closer look at the problem with marketing data and how to solve it.
What exactly is the issue with marketing data?
You may have one of three issues: you are not using any data, you have too much data in too many places, or you are unable to handle the data you have with the tools available to you.
With all of the numerous tools that organizations use these days, there’s a lot of raw data scattered about or compartmentalized in technologies that aren’t interoperable. And no one enjoys copying and pasting that information in order to build useful actionable reports.
On the other hand, you could have all the information you require but still be unable to find the answers you seek. It’s possible that you don’t have enough resources or that you don’t have the necessary infrastructure in place.
Marketers aren’t getting the answers they need, and analysts are attempting to make sense of fragmented, sometimes incorrect data.
There’s no easy way to put it: if you don’t have immediate access to solid data and the ability to act on it, you’ll fall behind your competitors.
Is there a way ahead if you don’t have the proper data knowledge, don’t have an accessible, trustworthy data infrastructure, or can’t get the answers you need from the data you have?
What are your options for resolving your marketing data issue?
The solution is straightforward: you must integrate your data from its source to the analytics destination you intend to employ. Automatically and consistently
But don’t worry—we’re here to assist you in constructing that pipeline and progressing along your data journey.
There is no one-size-fits-all solution.
Because every business is distinct, so are its data requirements.
A simple weekly report or a large data architecture with fresh, reliable, and accessible data may be required. In either case, the solution does not need to be difficult, but it must meet your requirements.
For small firms, marketing analytics
Assume you own and operate your own online store. You have a small crew if one exists at all. You have a website, some paid campaigns, and social media accounts. You most likely have a limited budget as well, so you don’t want to waste too much of it on channels that aren’t doing well for you.
What data requirements do you have? Budget tracking, website, and online store visitors and sales, and most likely a report on the success of your marketing strategy. With the Supermetrics Google Sheets add-on, you can get started in just a few clicks and automatically pull data from several sources into one location.
In-house teams can benefit from marketing analytics.
You have full-time resources to run your campaigns when you have a marketing team on staff. However, you have a lot of disparate data that is difficult to combine into a single report. You can have data from many platforms or even nations.
Try out Supermetrics ready-made Google Data Studio dashboard template if you want to quickly see what’s going on with all of your marketing initiatives. It’s already built, and all you have to do now is link your data sources.
Marketing analytics for big businesses
You don’t always obtain the answers you need from your data just because you have the resources. Larger businesses may have segregated data management systems that aren’t easily available to the individuals who need it when they need it.
You can be concerned about scalability, customisation choices, automation, and security while looking for a solution to make the most of your data.
For agencies, marketing analytics
The fast-paced nature of agency work is exhilarating, but each client has their own unique needs in terms of execution and measurement. You must be able to adapt to your clients’ requirements. Some may require monthly reports, while others may require daily updates or even extensive data modeling—in any case, we have you covered. Examine how you can meet all of these requirements using a toolkit tailored to the needs of agencies.
