Link building is the corner stone of SEO and Google recently confirmed that it does not envisage upon link devaluation as metric. Building link to the website remains the top priority. To be visible in search engines one needs links but then adoption of black hat technique may invite severe penalisation from Google.
By employing white hat technique to build links, your website will gain the desired authority and gain rankings. Any link used for the manipulation of or website’s ranking in the search results of Google is thought to be the part of link scheme and the terrible violation of Webmaster’s guidelines.
If you manipulate links to your website or any outgoing link from your site then the website will be banned. Links acquired through white hat techniques can pass pagerank, potentially improving the ranking of your website. Internet marketers aim to become an authority in the niche and wish for getting quoted in other publications and websites.
You can acquire backlinks by employing white hat technique in order to acquire immense value that target content offers in linking with website’s audiences. For attracting natural links you need to have linkable content. Although you require solid content, there are several ways in which you can maximise the value of your every publication.
For getting more visibility in main media outlets, absorb the social followers from such websites and attain high quality backlinks. Below you will find 6 White Hat Link Building Strategies for 2018.
1) Targeting the media outlet with higher SEMRush metric(SE Price) and Domain Authority(DA)
Use DA or SE Price as the important metrics for the sake of guest blogging prospects for you can expect to gain better results from the efforts you have applied in content distribution. Websites with higher SE Price and DA can easily rank their pages in search results much swiftly than other normal sites.
Such pages have the potential for acquiring natural links for they have already established the authority in respective niche. Place your guest post on the websites with higher SE Price and DA in order to acquire boost to the search ability of post and in this way you can obtain higher quality backlinks passively.
Add visually appealing images along with screen shots and videos to make the post appear useful. Select only good topics and stories to write about.
2) Tracking the discovered links of competitor’s content..
Do the reverse engineering regularly and it must not simply end in grabbing past links. Reverse engineering on competitor’s assets will allow you to track passive links which are acquired every week. Make use of Cognitive SEO to keep a tab on discovered links of competitor’s content. Just check whether the links are high quality and are they capable of finding substantial referral traffic or not. Following indicators can be made use of to qualify the backlinks:
- Domain authority
- Link velocity
- Referral domains
Capitalise upon the same techniques as used by your competitor. Apply the link acquisition tactics of the rival. For passing high end link juice to the website, the practice must be done regularly.
3) Targeting the right Email and person in the link building outreach
Send your emails to the right person if you really crave responses with the outreach. Donot send email over generic emails that are used seldom by Webmasters. So, find right person from your website and grab his email. You can select the person who maintains the website, the person who is blog manager, and the person who is reachable through email. Get hold of reliable person’s email address.
4) Usage of productivity tools for inviting more links
Make use of productivity tools to cut short the time required for link prospecting. Link prospecting is endless process of finding link targets, filtering high quality links and so it consumes most of the time. Productivity tool can improve one’s efficiency at link prospecting. Some of the chrome plugin link building tools can be Link Clump, Check My Links, Export Tabs, Mozbar.
5) Creation of cost-effective linkable content assets
There is no need of being big brand with thousands of dollars. Linkable assets on the website can be produced within the budget. All you need is catchy story for the brand that is promoted or the most trending topic in the industry meant for specific group of audiences.
With the particular catchy story you can easily produce case study by using positive experiences shared with customers you have served. A case study can be the record of the way you served the clients in several steps.
Similarly, you can interview some industry influencer with the aim to educate the targeted audience about the niche content. Linkable content asset can be fostered with making the content curated and actionable. Each and every point at your list must be made post effective. This can be done by simply answering ‘how’ question in an impressive manner.
6) Gather great insights from Google analytics and link analysis report
Create a report on custom link building in Google analytics. The report will help you track what websites send highest traffic, enabling you to improve the strategy of guest blogging. Identify whether the sites bring you conversation or not. If the sites bring conversation then certainly they are worthy and useful for future link building.
The process of finding backlinks……….
There are innumerable websites that will assist in the submission of your website to their database. Tactful use of search can allow one find many of the websites to which your website may be submitted. By simply putting “add your site” in Google search engine you will get the whole list if websites. Searches can be refined by playing with the search terms.
Submit your website to that website that has not been penalised. To filter out the searches check the Google Page Rank of the website and also Alexa Rank. Look for the other sites that are present in that particular website. Browse through the list of high quality sites in the page. There should not be any payment involved during the submission.
Publishing ones site to other website is the best way of getting links. To acquire more and more credible links go for Press Release Work. The process of building white hat backlinks is more to do with being natural.
Just focus upon your customers, provide superior customer service to bag home group of followers. The simple processes can help anyone acquire highly valuable links.
Want to suggest more White hat Link building strategies for 2018, what kind of white hat strategies you are using for you websites, please share with us in comments below !