As the web continues to grow, and as more businesses begin to see the benefits of getting online, the web hosting industry is only becoming bigger, and more profitable. What’s more, it’s an industry that offers ample opportunity for just about anybody to get a piece of the action by launching their own web hosting company.
Sounds complicated? Not with a reseller hosting plan it isn’t. In fact, it’s one of the easiest ways to launch a business on a budget.
How does reseller hosting work?
In a nutshell, investing in a reseller plan means you purchase a large portion of a web server from an existing hosting company, divide it up into as many smaller partitions as you wish, and then sell those smaller partitions on to your customers. It’s basically like building your own hosting company without any of the technical complications or cost of getting a dedicated server of your own.
What do I need to get started?
Though few online businesses are as fast and simple to set up as a reseller hosting company, there are a few things you’ll need before you start offering customers those cheap web hosting deals. Read below for further information:
We’re not talking thousands, or even hundreds here. Many of the best reseller plans come in at less than $20 per month, and contain everything you’ll need in one package.
So, though you won’t need a huge budget, having at least some cash set aside to pay for your plan in the first place essential. To really stand the best chance of success, it pays to ring fence a little money for marketing and promotional activities like paid search advertising too.
A little knowledge
You don’t have to be a web hosting expert to start your own hosting company, but having some idea of what you’re doing will be a huge benefit. For one thing, the more you know about hosting, the better decisions you’ll be able to make about choosing a plan that offers the best value for you and your customers.
For another, though most resellers provide step by step instructions for setting up your account and partitioning your chunk of their server, you’ll find it much easier with a bit of knowledge about hosting.
More importantly than all that however, there’s your customers to think of. The more you know, the better you’ll be able to answer their questions, sell the right packages to the right clients, and of course, deal with any pesky problems which may crop up once their websites are sitting on your server.
A target market
Any quick online search for web hosting will reveal literally hundreds of results, with both large and small companies alike all competing to attracting the attention of potential customers. Many of them offer discount deals and promotional offers that seem unbeatable, so if you’re to make sure that customers come to you, rather than to your competitors, it makes sense to know who you’re marketing your services at.
Sure, you could always aim to attract everyone and everyone, but you’ll have a much greater shot if you target a certain market.
How to market your reseller hosting business
Essentially, all of the available online tools that are used to promote businesses of all kinds can be effectively put to work in advertising your reseller company and bringing in customers.
Paid advertising on search engines (often referred to as PPC, or Pay Per Click) is often one of the most popular options hosting companies utilise for the simple reason that it works, and it works really well.
If you already run a web design company, you might want to consider targeting your existing customers, perhaps with an email campaign or via your social media sites. Long term, you’ll also benefit from creating a referral scheme whereby you reward existing customers for passing on leads for potential new hosting clients.
Your best approach is likely to involve experimenting with many of the different online marketing tools at your disposal, analysing their effectiveness, and then putting more resources into the ones that work, and less into those that don’t produce results.