Why seo can’t be ignored. Here is the reason
SEO! You may hear about it from your friends, or you might have looked into it.
But, do you really know what it’s all about? Search Engine Optimization is kind of like your annoying cousin who keeps budging you.
You are never fully sure what to make of it, and it never seems to let you have any peace or quiet.
So, while SEO might be challenging to wrap your head around, it might not be a bad idea to familiarize yourself with it.
Why? Because when done correctly, it can help drive massive business traffic to your website. And we all know how much we need that!
Why SEO Can’t Be Ignored 2023: What exactly Is Search Engine Optimization?
SEO is a term used heavily by internet marketers, bloggers, and businesses on the web.
While many people are somewhat familiar with SEO, only a few know what it really means.
What is SEO? In layman’s terms, it helps people find your website on the internet.
Sounds simple enough, right? Let’s break it down even further.
Search Engine Optimization (SEO) refers to the various strategies and techniques used to help a website rank high on organic search results.
It is an integral part of every business’s online marketing plan because it generates a tremendous amount of traffic and thus revenue.
It is basically the process of affecting the visibility of a website in a search engine’s unpaid results—often called “natural,” “organic,” or “earned” results.
In general, when a search term is entered, it offers the ability to rank very high in the search engine results pages (SERP).
Picture Source: Relentless Technology
If you wish to make your website rank higher in the search engines, you need to understand one thing: Search Engine Optimisation (SEO) has an extensive range of uses, but it all boils down to two primary goals.
1. The first goal is to help you understand and provide high-quality, valuable content that addresses user intent.
People are searching for answers to their asked questions, and the best way to address their needs is with practical, relevant information.
By understanding the user and their intent, you can build better ways of reaching them.
Search engines are like humans. They want to know what a web page is about before visiting and indexing the page.
2. The second goal is to help you learn how to structure your website to make your content and subject matter easy for search engines to find, scan, and understand.
How Does SEO Work?
Search engines use crawlers, sometimes also called bots or spiders, to gather information about all the content they can find on the internet.
When a spider hits your site, it analyzes the different components of the page.
It helps them know whether this page is relevant to the query being typed? Are these pages from the same site? How relevant is this page for this particular query? Are there internal links or external links pointing at this page? These are some of the major questions that are answered.
In addition, they collect things like page speed, internal linking, backlinks, and more.
It allows them to quickly determine when to serve a search engine result page (SERP) to a searcher.
The spider then records all this information along with a score that says how relevant your web page is to their search query.
Then, when the internet user submits their question, they’re matched to the pages in order of best match.
These ‘crawlers‘ are getting brighter than ever before, adapting to the growing diversity of content on the web.
Pro-Tip: There are 200 plus ranking factors that the search engine Google uses as a part of its algorithm.
Picture Source: Moz
Let’s unveil the different types of SEO used to optimize the webpage.
3 Main Pillars Of SEO: Why SEO Can’t Be Ignored 2023
Here are three broad categories of SEO:
1. On-page SEO:
On-page optimization usually falls under the heading of content and page Optimization, which is meant to ensure that you are using keyword-rich text, frequency, and density in your pages to enhance your search rankings.
These include the things that are on the page and within your control.
On-page optimization focuses on the site elements such as design, placement, alt tags, internal linking, content, and keywords.
Picture Source: reliable soft
2. Off-page SEO:
Off-page optimization involves link building and other techniques aimed at creating external signals to enhance your rankings.
It falls under the heading of website promotion.
It depends on how well your website performs and its popularity, making it another essential thing to consider when ranking your site.
3. Technical SEO:
If you want search engines to spider your site, you need to be technical.
Technical SEO is about ensuring search engines can crawl, index, and understand your website.
With that, you can assist search engines to access, crawl, interpret and index your website without any obstacle.
Picture Source: reliable soft
Why do you need SEO for startups?
- SEO for startups plays an integral role in building your brand identity, improving traffic on your website, and increasing sales.
- SEO will help you create a niche for your brand. It will help you stand out from the crowd of competitors and get noticed by more customers.
- SEO also helps your web page rank higher in the search engines and gain more visibility. This way, people who are looking for services like yours will find you faster.
Picture Source: DevriX
Startups are uniquely positioned to utilize search engine optimization (SEO) techniques.
It’s no secret that most people find new business online through search engines and social media.
Why? Because they’re looking for products and services, they can’t find them locally.
The majority of people simply don’t have the time to go out and hunt for the best deals.
They want to look at the best offers from the comfort of their homes.
That’s why it’s crucial for startups to be visible on these channels.
There are hundreds of thousands of blogs and websites out there competing for the attention of potential customers.
It can be challenging to manage to stand out from the crowd, but search engine optimization can help you get the most out of your marketing budget.
For some businesses and startups, SEO is an absolute necessity.
If you have a service or a product that people need, but there isn’t much of a market for it yet, SEO may be the only way to get the word out to enough people that they’ll buy what you’re selling.
Most people don’t realize that the benefits of SEO go far beyond the ranking itself. SEO can help you with branding, user experience, and more regardless of domain.
Further, SEO has even advanced in the academic arena, and ASEO (academic search engine optimization) has become the run-of-the-mill for the scholarly publishing industry to increase the visibility of the research works.
There are certain things that all big brands share in common.
They’re all well-known, have a reputable name, and have been around for years in some shape or form.
They have well-established platforms and stable businesses recognized by millions across the world.
But what if you were a big brand but couldn’t seem to break the SEO trends? Well, let me just say it’s not impossible or out of reach to be one of the best SEO performers in your niche without being A BRAND.
It is possible to sell many products in-store but still be outranked by smaller eCommerce startups with better SEO.
How Essential Is SEO For Your Well-Built Company?
Suppose you start an online business, make the proper use of SEO, earn millions, and get a good customer base.
Would you stop working on SEO?
If your answer is NO, you have got it right.
If your answer is YES, you certainly need to rethink your answer because “Every big, well-built company still works on its SEO.”
Competition around the world is growing by the minute, and each of your competitors is in the queue to outrank you.
Google regularly updates its algorithms and to comply with them is a sure shot way to keep your success long-lived.
Search engines look for intriguing new content and quality backlinks as their current algorithm.
What if they minimize it to only content optimization from tomorrow? Would your high-built business with no SEO still rank on the top? No.
Unless you keep up the SEO world, website optimization, and algorithms, your company’s success is at stake.
Nike’s SEO traffic over time in SEMrush
Search Engine Optimization or SEO is, without a doubt, important for any website or business.
It’s a process that you can use to get your website ranked higher in the search engines for more people to find it when they search for what you offer.
Even if you have little to no competition in your industry, SEO is still crucial because it will help build credibility for your brand and ensure that people who are searching for information about your business can find you on Google.
While this might not be a concern if you have little competition in your industry, it’s still more vital than you can think, especially if you want to start expanding past your current revenue and profits.
SEO is something you can modify and can take control of.
For instance, you are in the retail business. There are several retail stores; many of them are not even physically available, yet they earn millions of dollars, and the trick is the right use of SEO.
You may not know what your competitor’s next move would be or what your annual turnover will be but what you do know is to rank your website high and thus have an increasing customer base.
How Important Is SEO And How A World Without SEO Be Like?
SEO (search engine optimization) mainly refers to the process that involves optimizing your website, so it appears at or near the topmost of Google’s search results page for specific queries.
SEO keeps the search results fair and unbiased.
The websites ranking on top or near to the top are because their content and popularity are greater than those on the later pages.
The higher your ranking on the web will be, the more would be the traffic and thus revenue.
Furthermore, organic SEO is cost-effective and you’d be surprised at the number of people today who are trying to reach their intended audience with social media, and the internet.
The reality is that these tools are a great way to get your message out.
By using basic search engine optimization techniques, you can drive qualified traffic to your site without directly paying for it.
The power of search engines is undeniable. Every day we use it to find websites, businesses, and the information we seek.
You might not know it, but SEO is coming into play with almost all the searches you perform.
Suppose you have a sudden craving for chocolate cake and you go on the internet to get the list of ingredients and the cooking method or to find the nearest bakery to stop by and munch on.
SEO comes into play in every scenario.
Without SEO, it would be pretty much impossible for websites and businesses that we need on a daily basis.
Besides being annoying, we would have to look much longer and harder to find valuable sites.
The main motive of SEO is to get desired and effective results in seconds and without it, it would no longer be easy to find the best recipe for chocolate cake or the nearest bakery.
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Conclusion: Why SEO Can’t Be Ignored 2023
Over the past few years, SEO’s role has grown significantly.
When in need, consumers rely on search engines to help them achieve their desired outcome.
Consumers expect Google and other search engines to be fast and accurate when searching for products and services.
It’s tough to argue with the true importance of SEO, a challenge that runs parallel to any business that depends majorly on its website to yield customers.
Even companies with brick-and-mortar locations have realized the importance of search engine optimization, best demonstrated by companies like Subway and Uber Eats who have made their apps search engine friendly as well.
Search Engine Optimization is an endless or continuous process of moving the goalposts.
The technology behind how search engines rank and present their results to their users is constantly evolving, with various factors and signals being tweaked and adjusted over time to improve the experience for searchers and thereby improve user engagement.
Despite the challenges, SEO brings out the best in business and is totally worth the hassle!
So, have you optimized your business website to be search-engine friendly?
Kanu Priya from Typeset, an avid reader and enthusiastic writer. She has written several other blogs in the niche of academia and research. Intrigued by marketing and the digital world, she has a keen interest in content marketing and learns new things every day.
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