For bloggers, we tend to have email signatures, Facebook pages, and Twitter timelines, but it’s also important to have business cards available when we meet offline.
It is important to have a business card to introduce yourself to readers or business partners, even if you are a new blogger or haven’t attended any conferences yet.
A statement I heard last week was that blogging is a business if you are serious about it.
A business card, then, is a necessity for being a business. If you don’t want to toss them into the fishbowl at the Mexican restaurant (would you like a lunch freebie? ), you can recycle them.
Business cards are particularly useful for the following situations:
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During Type A last week, I gave out about 100 cards. Bloggers can remember you better by exchanging business cards at a blog conference. Be sure to give your business cards to all the brands you would like to work with.
Local networking events:
In addition to passing out your business cards at local networking events, you can look for brands to partner with or simply learn a bit (like at a seminar).
Mail with giveaway prize:
Your readers are probably not mailed prizes often, but you might need to do so at some point. Placing a card in your prize package adds a nice personal touch. Awww. That’s very sweet.
A surprise opportunity:
There is no way to know when you may run into someone you would like to connect with in the future.
There are cool moms at the park, business owners interested in offering blogger outreach, and people you just met who happen to be bloggers. Share your card with them!
What If You Have More Than One Blog?
The tricky part is here, isn’t it? A separate business card and a personal card are absolutely fine, especially if one is more tailored to the business. However, if you have more than two blogs, it might not be a great idea to hand out multiple business cards.
One card can be incorporated into another for convenience. However, make sure you do not overload the card. You can choose simple colour schemes and write your blog names in the fonts of each blog if your design is too different.
To help them find all your blogs, you can use a QR code (more on that later this week).
Just Don’t Overdo It, Okay?
Taking a deep breath is a good idea. Here are ten items you could possibly include on your blog business card. You should put some of it on your cards, but not all of it. Think about your growth goals.
Follow them. Embedding everything someone needs to know on a piece of paper the size of a palm will make a greater impact than complexity.