Automation is slowly infiltrating many businesses and professions. An algorithm corrects our spelling, selects our dates, and recommends music that we will appreciate. Anything to eliminate the needless effort and dull moments. And marketing automation is no exception (no surprise, I meant to write “exclusion” and was corrected).
What is marketing automation, and how does it work? It’s when we give the algorithm permission to:
- Run our commercials
- Send memos and emails
- Content planning
- Assemble reports
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3. Information gathering and reporting
A human could potentially do anything a computer does if given unlimited time and a nice chair. But who has that kind of time or a chair like that? When you’re running hundreds of ads, it’s critical to automate the reporting process. The amount of data that can be processed through automated channels is unimaginable, and manual reporting takes time and money.
However, regardless of how well the algorithm performs, it is merely collecting data and not understanding it. The beauty of automated reporting is that they give marketers more time to analyze data and alter strategy “on the fly.”
These reports are of high quality and have not been affected by human mistakes. Not to mention how straightforward, personalized, and straightforward the process becomes.
While everyone thinks that working together is the best approach to achieving success, team members’ alignment isn’t always ideal. The simplest approach for the left hand to understand what the right hand is doing is to utilize the same tool.
More than 30% of sales-related activities, according to business consultancy firm McKinsey&Company, may be automated. In their research on automation, they discovered that only 26% of their client organizations wanted to automate their marketing and sales.
A company’s sales force can be boosted by connecting CRMs with sales and marketing automation. Each department gains time, which they may then put into providing value to customers. Customers also benefit from quick and regular service.
We’ve been preoccupied with scalability since the last Industrial Revolution. If a company does not grow, it will eventually die. It’s critical to employ any instrument available to accelerate this ongoing progress. Scale is associated with increased variety and continuous learning. Everything is changing and growing.
Automation is required to keep up with this rising performance. You are robbing yourself of the unlimited possibilities that progress has to offer by doing things manually. Automated marketing has the ability to scale far faster than human marketing without sacrificing quality.
Revealbot dayparting automation, for example, allows you to run advertisements solely on the days of the week and hours when you’ve seen the highest conversions. You may avoid any excessive spending by using this automated technique.