Why You Should Do Guest Blogging (How Effective Is Guest Blogging?)

What are the effects of guest blogging on SEO?

As long as you create high-quality guest blogs for legitimate sites, guest blogging can be a great way to build your domain authority and move up in the search engine rankings.

It’s understandable why so many people are concerned about guest blogging damaging their business. Thus, many marketers avoid blogging altogether because “spam bloggers” try to bribe blog owners so that they will allow them to post low-quality content for links and SEO benefits.

In the end, if you want to use guest blogging to improve your SEO, you need to provide real, helpful, and relevant content to educate readers, not just low-quality content that serves as a place to put links to your website.

So, as long as your content is good, guest blogging is a great way to boost your site’s rank, as long as you write good content.

Google thinks that if other websites link back to your blog, it means that the content on your blog must be relevant and interesting. When people comment, share, like, or link to your blog, it moves up in Google’s PageRank. A similar topic is more likely to appear first when someone searches for it on Google.

Dynamic content and spam cannot be distinguished by Google PageRank. So, filling your guest blog posts with links and keywords will move you up in the rankings, but it probably won’t bring you any new, high-quality traffic, and it won’t make you an expert in your field.

How Can You Write High-Quality Guest Posts?

The key to writing a good guest blog is to think of it as something that will help your audience, not as an ad.

As with any type of inbound content, the goal of your guest blogs should be to teach your readers something, not to sell them something. If the topic has something to do with your product or service, there’s no reason not to write about it on your blog. But there is a big difference between trying to sell yourself and giving your readers information they can use.

Instead, write guest blogs to establish yourself as an expert in your field, get your name in front of a new audience, and make real connections with other bloggers or businesses.

You can enhance your guest blogging strategy by following these quick tips:

• Write an author bio that is clear and brief. Some companies let you put links to your website in the main part of your blog, but many don’t or change the links over time. So, your bio is probably the only part of your guest post that will always link back to your website.
• Whenever possible, link to a previous blog post of the company that you think is relevant to your guest post. You will be appreciated for the research you have done, and this small action will help them get more traffic and authority.
• Put a call to action at the end of each post that tells readers to leave comments. Remember that your blog post will rank higher in an SEO search if more people comment on it and share it.
• Use your own social media to spread the word about the guest blog post you wrote. This is a nice thing to do, and it will also bring more people to your guest blogger’s business. Sharing your content should be second nature by now, and it’s a good way to say “thank you” for letting you publish a guest post. The people who run Solitaire are taking their guest post promotion to the next level. Solitaire or games content they post on other websites is also promoted and linked. As a result, it strengthens their backlinks and is good for their publishing partners.
• Use Google Analytics to keep track of how many people are reading your guest post. This will give you a better idea of what your readers want to hear about and what is working for your business.