Why You Should Do Guest Blogging (How Effective Is Guest Blogging?)

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In this article we will discuss Why You Should Do Guest Blogging

The best way to drive traffic to your website is through blogging, as any smart inbound marketer knows. If you’ve been blogging for some time, you may have considered guest blogging.

And if you’ve been on the fence about it, we’re here to tell you that you should do it.

What Is Guest Blogging?

Why You Should Do Guest Blogging

Whenever you write content for another company’s website, you are called a guest blogger or guest poster.” Most of the time, guest bloggers write for blogs in their industry that are similar to their own.

  • Bring visitors back to their website.
  • Boost their domain authority by linking to other sites with high authority.
  • Increase the credibility and awareness of their brand, and make connections with other people in their field.

Almost always, both the guest blogger and the website that hosts the guest content benefit from guest blogging. In other words, guest blogging is a two-way street. Guest blogger posts on your own website are a great way to get involved in the guest blogging trend.

Why Is Guest Blogging Important For Your Business?

Guest blogging can help any business in a number of ways. By sharing your knowledge on the websites of other companies, you can establish yourself as an expert in your market, make connections with other thought leaders in your field, and get your brand in front of a whole new audience.

Also, having guest posts on your own blog will help you give your audience new perspectives and new information.

Guest posts are a great way to keep readers interested when you get stuck in a routine and get tired of the same old stuff. Furthermore, you can promote your website by sharing guest bloggers’ blog posts on social media.

Some blogs, like OpenView, get most of their information from other industry leaders. Even if you don’t have the time or money to keep up a regular blogging schedule, guest bloggers can help you give your readers new content without much extra work from your team.

How Do I Get Started With Guest Blogging?

Identify your goals before you start guest blogging. Identify blogs that are not written by your competitors but can offer readers real insight into your industry.

A great place to start is by writing guest posts for your partners. As part of our co-marketing plan, we mostly write guest blogs for our partners at New Breed. We also use guest blogging to get to know companies with whom we might want to work together in the future.

No matter what, research is key to guest blogging that works.

There is a lot of spam on the web, which is not a secret. It’s your job to make sure you don’t post to these kinds of blogs or put spammy content on your own blog.

Focus on finding writers who are familiar with your niche, and market, and who come from a reputable business or background. You should also agree with what they say in their post and make sure the message is relevant to the interests of your personas. Guest blogging can be bad for your business quickly if the content doesn’t fit with your business, personas, or brand voice.

Considering guest blogging or vice versa? Here’s what to look for:

  • Does this blog or blogger have a lot of active followers who post comments, share blogs with their networks, and interact with content in other ways?
  • Do they regularly share links to their own blog posts on Facebook or Twitter?
  • Do they have a lot of domain authority, which would help my SEO ranking?
  • Do their business and expertise fit with mine?

Search for blogs that accept guest posts using a relevant industry keyword + “guest post,” “write for us,” or similar phrases. Outbound marketing, for example, can be researched by searching:

  • outbound marketing guest post
  • outbound marketing seeking guest posts
  • outbound marketing write for us
  • outbound marketing guest post guidelines
  • outbound marketing guest post submissions

So on and so forth. Find relevant industry blogs that accept guest blogging submissions on topics you’re writing about.

What are the effects of guest blogging on SEO?

As long as you create high-quality guest blogs for legitimate sites, guest blogging can be a great way to build your domain authority and move up in the search engine rankings.

It’s understandable why so many people are concerned about guest blogging damaging their business. Thus, many marketers avoid blogging altogether because “spam bloggers” try to bribe blog owners so that they will allow them to post low-quality content for links and SEO benefits.

In the end, if you want to use guest blogging to improve your SEO, you need to provide real, helpful, and relevant content to educate readers, not just low-quality content that serves as a place to put links to your website.

So, as long as your content is good, guest blogging is a great way to boost your site’s rank, as long as you write good content.

Google thinks that if other websites link back to your blog, it means that the content on your blog must be relevant and interesting. When people comment, share, like, or link to your blog, it moves up in Google’s PageRank. A similar topic is more likely to appear first when someone searches for it on Google.

Dynamic content and spam cannot be distinguished by Google PageRank. So, filling your guest blog posts with links and keywords will move you up in the rankings, but it probably won’t bring you any new, high-quality traffic, and it won’t make you an expert in your field.

How Can You Write High-Quality Guest Posts?

The key to writing a good guest blog is to think of it as something that will help your audience, not as an ad.

As with any type of inbound content, the goal of your guest blogs should be to teach your readers something, not to sell them something. If the topic has something to do with your product or service, there’s no reason not to write about it on your blog. But there is a big difference between trying to sell yourself and giving your readers information they can use.

Instead, write guest blogs to establish yourself as an expert in your field, get your name in front of a new audience, and make real connections with other bloggers or businesses.

You can enhance your guest blogging strategy by following these quick tips:

  • Write an author bio that is clear and brief. Some companies let you put links to your website in the main part of your blog, but many don’t or change the links over time. So, your bio is probably the only part of your guest post that will always link back to your website.
  • Whenever possible, link to a previous blog post of the company that you think is relevant to your guest post. You will be appreciated for the research you have done, and this small action will help them get more traffic and authority.
  • Put a call to action at the end of each post that tells readers to leave comments. Remember that your blog post will rank higher in an SEO search if more people comment on it and share it.
  • Use your own social media to spread the word about the guest blog post you wrote. This is a nice thing to do, and it will also bring more people to your guest blogger’s business. Sharing your content should be second nature by now, and it’s a good way to say “thank you” for letting you publish a guest post. The people who run Solitaire are taking their guest post promotion to the next level. Solitaire or games content they post on other websites is also promoted and linked. As a result, it strengthens their backlinks and is good for their publishing partners.
  • Use Google Analytics to keep track of how many people are reading your guest post. This will give you a better idea of what your readers want to hear about and what is working for your business.

Quick Links:

Conclusion: Why You Should Do Guest Blogging

If you follow these tips, you won’t write or accept spammy content, and you’ll be able to get the real benefits of guest blogging. When you want to improve your SEO rankings, increase your brand’s credibility, and reach new people in your field, follow our steps and link only to well-known marketers.

And as always, keep making interesting and consistent content!

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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