You might ask,
Why should I make my blog stand out from the crowd?
Have it in mind that “Standing out from the crowd of blogs will not only drive traffic but also let you earn great credibility and you’ll be easily recognized in the blogosphere”
About 6.7 million people blog from free blogging platforms and this number scales to a total of 1.2 billion sites up and active now. For so much noise in the blogosphere, your main goal should not be “How to blog?” but it should be “How to build a blog that stand out from the rest?”
Having just a blog with decent posts is no more the talk of the town. If you want to make a brand for your blog, you need to get into the cream layer.
For that, you have to assess your blog. You need to find out what went wrong and how you can do better on those to get into the top blogging community and make an outstanding blog.
Now answer my questions!
- Is your blog among the top blogs in your niche?
- Is your blog mobile-friendly?
- Are you making a difference in the lives of your readers through your blog?
- Can you proudly say that you have a blog that is so much acclaimed for the impact it produces on your audience?
If your answers are “Yes”, I’d like to appreciate your spectacular blogging performance. If any of your answers is a no or an “umm.. Don’t know, not sure” then, I must say you need to read this post right now. In this post, I’m gonna discuss some basic reasons for your inability to make your blog stand out.
9 Definite Reasons for Not Making Your Blog Stand Out
- You’re using an unfriendly SEO & mobile theme
A theme is like your blog’s apparel! It has to be neat, clean and not loaded with ads. If you are using a free theme that you’ve downloaded it from a site or a friend gave you, beware of it. It can have malware that can hack your blog. Besides, free themes are usually loosely coded that can increase your blog loading time, and are not fully SEO optimized.
You don’t need to pay big dollars to get a customized theme, but at least make some investment to acquire a unique SEO friendly design and tweak it with a colourful logo. The visual impression could be the deciding factor as your readers like your blog or not.
Again, beware of mobilegeddon, the biggest ever Google algo update that gives preference to the mobile friendly site in the SERPs. Be sure to have a responsive theme as well.
- Your content is not worth or repeating others in same style
You might be in a misperception “Am I writing the same as others”. I would say nothing wrong with it as you need to present essential data for your readers, but it would be good to create an epic content with your own voice.
Make a wide research about the topic that you’re gonna write, understand the crucial concepts and then craft the blog post in your own style to win the reader’s heart.
- You’re not targeting the audience
Did you know for whom you are writing for? If not, how it is possible to make your blog stand out from the crowd? First, target your audience, find the genuine ways to reach them, study their needs, write something that really matters and give solutions/answers for their requirements.
Here is a post under the topic “How to find your target audience”, do read if you’re interested. I would also suggest you to be active on social media sites where your target audience gather.
For Example: If your target readers are girls, you should look for Pinterest for the inspiration of posts. If your target audience is teen community, you could stalk them (yes stalking in this sense is okay!) over sites like Facebook or Twitter.
If you don’t know who your target audience, here is a trick!
- a) Go to alexa.com
- b) Type your site URL and press find.
- c) For the audience demographics, scroll to the bottom and check out your audience.
- You’re not performing guest blogging
Writing repeatedly for your blog would not let it grow. Do write for other active blogs through guest blogging, get new readers and develop a good relationship with other blog owners.
This is my familiar method that helps me to make my blog stand out from the crowd. My guest post on popular blogs has gotten me recognition and loyal readers. Check out some of my guest posts like mini-guide to Google plus and how to blog consistently.
- Not using social media effectively
Social networks are widely by the bloggers as it has the tendency to create authority for their blog. Don’t be just another me-poster! You should share 20% of information from yourself and rest 80% from fellow bloggers & niche news.
If you continued to share some exceptional information in social media, your followers would trust you and help to make your blog stand up from the crowd through their constant support in doing sharing and commenting.
Also, give easy access to your social media profiles from your blog to the readers to follow you. While performing guest blogging, leverage the author bio to add your social profiles so that people will notice you at ease.
- You are hurting yourself to prepare daily post
Who told you to publish post daily on your blog? Why are you in a rush to create the blog posts daily? A Research says publishing daily won’t help you much in increasing your traffic. If you have ability to write with vast knowledge in your niche, you publish daily posts.
However, if you want to present the worthy posts for your readers, do exploration about the topic, cover as much information as you can, proofread the blog post and then publish it. If you’re giving two evergreen posts per week to your beloved visitors, it would be really good but be sure to keep up the same.
I found an impressive blog post of Ankit Singla where he nailed the topic with his comprehensive post on How to Increase Twitter Followers?
- Poor or over SEO
Even I did this blunder! Yes, not over SEO, but with poor SEO. In my initial days of blogging, I used to write whatever I know on my fascinating topics and this hadn’t allowed my blog stand out from the crowd. So, I’m suggesting you to follow the basic SEO techniques and please the search engines to drive organic traffic for your blog.
Likewise, don’t spend too much of time in keyword researching to grab the keywords and to stuff in your blog posts. Just write for your audience with SEO touch and focus on providing value to your visitors.
- Not using quality images
Blogging have become progressively visual in recent years. You know very well that the Pinterest and Instagram are visual in nature. To drive traffic from these visual-based social media sites, you need to share imposing images & graphics over there.
Using tempting images in your blog posts would give the pleasant feel to your visitors and lead to sharing your posts on their network. Then, no one could stop your blog stand out from the crowd.
You may make use of some online image editing tools like Pixlr and PicMonkey to create exciting pictures for your blog posts.
- Not showing your character
Presenting the blog post without your personal touch is like a human without soul. Guide your readers through your experiences and entertain them with a sense of humour.
Speak to your visitors; ask questions and inspire them to leave valuable opinions through comments. Respond to them as soon as possible in a polite way and discuss the fresh perspectives about the blog post. Showing your personality would definitely let your blog stand out from the thousands of blogs.
Fresh innovative blogs are being created every minute and thus it is essential to take some serious steps for your blog stand out from the crowd. You don’t need to even hard word; think wisely and execute smart work in your blog. The more people find your blog, the more chance you could make it popular. Identify some prudent ways to improve your readership.
If you’re not doing the above specified blogging errors, then a big applause from my side and I am sure that you could make your blog stand out from the crowd soon. If you are accepting your mistake, I’d be pleased about your genuineness and suggest you to correct the inaccuracy to increase the power of your blog.
It’s your turn to speak now. Come on tell me! What could the bloggers do to make their blog stand out from the crowd? Do you have any better suggestions on this matter? I would like to hear your opinions through comments.