If you’re running an online business, you might be wondering if blogging is worth your effort and time. The short answer is YES! Relatively, blogging is an easy and affordable way to promote your business among prospective customers.
The platform like WordPress (powering more than 32% of the web) is making it more convenient even for lay people. There are several hosting companies that not just offer cheap WordPress hosting but also easy-to-use tools and guides to help in creating a blog. So what are you waiting for? Go, build an impressive blog!
There are numerous benefits of blogging. But the most important one might be that the companies that run blogs generate more leads per month. Let’s have a glance at other advantages of blogging.
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1. Establish Your Brand as an Industry Leader
One of the most significant benefits of blogging for a business is the ability to establish brand recognition. When you regularly create useful and actionable content for your readers, it helps you rise to the top of your market.
Undoubtedly, it takes time, but if you do it properly, you will get there. A study reveals bloggers who post daily get five times more traffic than those that don’t.
2. Educate Your Audience
Benefits of blogging for business are infinite. By adding a blog to your business website, you can provide your customers and prospects with useful and essential information about your products and services.
Blogging gives you a chance to connect with your customers on a personal level. Not only you can educate your customers but also create a meaningful and engaging discussion.
3. Create Value for Your Customers
Nowadays, customers are not interested in reading stories from sales posts. They even don’t like to follow the brands that do too much promotion.
Blogging can turn out to be useful here. With blogs, you can give your visitors free information and knowledge in the form of ideas, tips, helpful checklist, and more. In exchange, you can expect them to purchase on their own.
4. Boost Search Engine Optimization
Another benefit of blogging for business is the power it grants to your website’s search engine optimization (SEO). It gives search engines like Google, Bing, and Yahoo reason to index your website content. Search engines index each blog you publish on your site that strengthens your chances to get found online.
However, for that, you should frequently publish useful, relevant, and original content. Moreover, the content should include long tail keywords based on your business’ niche. Long tail keywords help you can connect with prospective customers and build your authority online.
5. Draw Organic Traffic to Your Business Website
As we mentioned above, search engines index each blog article you publish, it enhances the chance of your website to attract organic traffic. These are the visitors who find your business because of your blog content not because they are searching for your company directly.
Organic traffic is considered the best traffic as it sends the most targeted audience to your website and that for absolutely free. It is worth mentioning that most users overlook paid ads and focus on organic results. According to SEO Tribunal, 51% of content consumption in 2018 was driven by organic search.
If you wish to expand the circle of awareness for your brand organically, you must opt to blog.
6. Gather Feedback and Reviews
(Image source: Gerd Altmann)
If you are one of those who like to bring continuous improvement into your business, you would appreciate this advantage of blogging. Blogging helps you accumulate feedback and reviews about your business.
Feedbacks and reviews are a key source of information for business and other readers. Positive feedback boosts confidence to other prospective customers, while negative comments allow you to improve your business operations.
7. Collecting Emails
You can use blogging as a medium to gather email addresses of interested customers by asking them to subscribe to your blog posts. After that, you can use these addresses for your email marketing and send your customers communications and promotions about your business.
A study shows that email marketing yields a massive return on investment of around $44 for every $1 spent.
8. Build Links to Your Website
Blogging is one of the easiest ways to build inbound or links from other websites to yours. When you create a great blog, it encourages other blogs to link to your post.
Remember, link building is a part of inbounding marketing helps in improving traffic and SEO. According to Hubspot, a website with quality inbound links rank higher in search engines.
9. Help Building FAQs
FAQs (Frequently Asked Questions) help you improve user-experience by putting handy information in one place. However, building FAQs is a big challenge if you are not aware of the real concerns of your audience.
Blogging helps you here. Usually, readers leave their queries in the comment section, and on that basis, you can create a FAQ section on your site. It enables you to provide a short answer to your client’s query. Moreover, you can add links to your articles in the FAQs so readers can get more knowledge about the topic he is researching.
10. More Shares
Another powerful advantage of blogging is the opportunity it creates for readers to share the link to your blog article.
As there are so many sharing platforms available today, readers can share your blogs on social media platforms, messengers, or email them to their friends and family. This is also a great example of free marketing.
Yes, a Blog is a Must for Your Business
The benefits of blogging are clear. From educating the audience to boosting search engine optimization to making lasting relationships with existing and potential customers, blogging is a useful tool that any online business can benefit from.
It is something every business can do regardless of what industry they are into. If your company does not have a blog yet, it is time to get started!