Wishpond vs ActiveCampaign 2022: Which Is More Efficient ? (Our Pick)

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Are you confused about Wishpond and ActiveCampaign? Have you been searching for the “right” marketing tool for your business? Do you also feel confused with the sheer numbers present for the online marketing tools? Don’t worry! I suggest you calm down and have a look at my review as nothing is as scary as it seems. The number of software available in the market for making online marketing successful can be overwhelming and at times, daunting.

But these many numbers also come with the brighter side of getting the best tool for your business. You are always in for a surprise with so many products. 

Online marketing has somewhat become the essence of businesses today. There’s no denying the power of a good marketing campaign. This feat can be achieved with the online marketing tools present in the market. Let’s understand a little more about online marketing and the software for it.

Online marketing can be seen as the process of building brand value, and customers from web resources. The methods used can be through emails, SEO, AdWords, social media platforms, etc. This is different from traditional marketing techniques but is probably the most effective out of the present options. 

There is plenty of different software available for online marketing like MailChimp, Hubspot, SharpSpring, Sendinblue, ShortStack, etc. All the products vary in terms of features and prices. You must always choose the one that you deem fit for your business. 

So let me start with my comparison of the two software, namely Wishpond and ActiveCampaign, that are very often pitted against each other during the “Which is Better?” battle. 

What is Wishpond?

Wishpond is a one-place-get-all stop for each of your online marketing requirements. With Wishpond, you can get more visitors through the creation of more landing pages. These landing pages are supposed to act as a conversion point for your leads. 

The software product has different online marketing tools to multiply your efforts to increase positive output. Wishpond helps in the integration of various features. This integration of features in turn makes up for an attractive and user-efficient site for the visitors.

Wishpond - Overview

The features like lead management and creating mobile responsive pages are a big plus on their side. You cannot just track your leads but also make sure they stay and make a purchase from you. That’s one assurance every business needs. The control you get for your online marketing campaigns with Wishpond is amazing. Wishpond comes with a vision to help businesses track leads and bring more conversions for the business. 

What is ActiveCampaign?

ActiveCampaign is the best combination of marketing tools and a user-first software every business needs. The platform supports integration features and has strong backing for small businesses.

With ActiveCampaign, you get to do more and beyond. It helps create effective emails, and social media marketing to generate conversions. It does not require a credit card to set up an ActiveCampaign product. It’s easy that way. You can get started with ActiveCampaign in almost no time. You can make dynamic email content with ActiveCampaign easily.

Wishpond vs ActiveCampaign -ActiveCampaign

With ActiveCampaign, you can connect with more than 150 applications. These applications are for various domains like analytics, accounting, sales, support, etc. It is not your good old email provider but has features making it a fast and efficient automated marketing platform for businesses. 

Unique Features: Wishpond vs ActiveCampaign

Wishpond – Unique Features

Wishpond vs ActiveCampaign - Wishpond-Features

  • Management Awards:: You can run referral campaigns through Wishpond. This is a loved feature of Wishpond because of the possibilities it provides to the one creating the landing page as well as to those who are visiting these pages. 
  • Blind Judging: With Wishpond, you can run contests. To make them more customer-friendly and showcase an unbiased approach, you can use the feature of blind judging. This feature allows you to pick winners for marketing campaigns randomly. 
  • Built-in CAPTCHA: Built-in CAPTCHA is a unique addition to the feature list of Wishpond. Sometimes some bots may try to fill up your lead generation forms. You can add CAPTCHA to secure your forms from spammers.
  • Conversion Tracking: You can track with Wishpond using any tracking integrations like Facebook Ads, Google Analytics, etc. Every page view and conversion is thoroughly tracked and accounted for. 
  • Custom CSS/Javascript: Wishpond provides you with the flexibility to add Javascript to your landing pages. This flexibility comes in handy when you add tracking IDs and want to keep the look and feel of the website intact. 
  • Custom forms: You don’t have to follow the book while adding forms through Wishpond. You can add custom fields and choose to collect the information from the visitor or user that you feel is most crucial. 
  • Drag-and-drop editing: Say, you are a total newbie in the design world. No worries! Wishpond has got your back. You can use the unique drag and drop editor of Wishpond and create beautiful and high on creative designs for your landing pages. 
  • Fraud detection: Wishpond provides fraud detection with its solutions.

These are not the only features available in the Wishpond software. These are some of the most unique features of Wishpond. Wishpond has a total of 56 features. 

ActiveCampaign – Unique Features

ActiveCampaign - Unique Features

  • Third-Party Integrations: You can use third-party integrations like Zapier and get data from one app to another. This way you get to benefit from so many other platforms. 
  • Automated responses, email, and notifications.: With ActiveCampaign, you can make autoresponder campaigns. This is a unique feature of ActiveCampaign. You can schedule emails and promotional strategies. You don’t have to keep looking into the dashboard for making changes or sending emails. 
  • Campaign management: In ActiveCampaign, you can manage your campaign’s usings labels and keywords. This labeling and keyword option helps you keep up with the categories of campaigns. Also, the division helps with concise reporting.
  • Marketing Automation: Using technical features of ActiveCampaign, you can automate different functions such as consumer engagement, lead generation, and conversion, Marketing automation is a crucial and an extremely important feature of the ActiveCampaign software.
  • SEO analytics: You can use SEO features and track how your page is performing with its SEO analytics feature. The insights provided are a good way to learn about the visitors and customers. 
  • Visitor targeting and tracking: ActiveCampaign offers the benefit of knowing where on the page visitor is doing what. With this information, you can make your customer strategy. Send in discount offers to convert the visitor into a customer. 

Again, these are not the only features available in the ActiveCampaign software. These are some of the most unique features of Wishpond. ActiveCampaign has a total of 144 features.

Customer Support: Wishpond vs ActiveCampaign

Customer Support is available 24×7 which means there is no issue of business hours. You can ask your questions at any time of the day. There are also visual lectures provided for your understanding of the software. The support is available in all the formats: online, phone, email.  

ActiveCampaign again has all the similar customer support as Wishpond. The point it differs from Wishpond is that ActiveCampaign does not have a 24×7 customer support service. This, meaning that there are business hours in which you can ask your queries and get the solution.

So for this, definitely Wishpond gets the high hand in this comparison for providing 24×7 customer support.

Market Domination: Wishpond vs ActiveCampaign

Wishpond is available for about 17 languages. The languages not supported by Wishpond are: 

  • Chinese
  • Danish
  • Sutch
  • Finnish
  • Vietnamese

On the other hand, ActiveCampaign is available in about 15 languages. The languages not supported by ActiveCampaign are:

  • Hebrew
  • Japanese
  • Korean
  • Norwegian
  • Russian
  • Swedish
  • Thai
  • Ukrainian

This language difference may look like Wishpond has the upper hand here but that’s not the case. The market domination in terms of region and languages is strongly inclined towards the ActiveCampaign because it has a foot in regions where the ability to tap into a bigger marketplace is much higher and more positive. 

Available Pricing options: Wishpond vs ActiveCampaign



Wishpond has three plans and also offers free trials(with terms and conditions applied). These three plans are Basic, pro, and Growth.

Basic Plan

The basic plan costs $45 per month. And for a yearly package, you get 36% off. Under this plan, offered features include:

  • Free trial for about 14 days
  • Landing pages
  • One user access
  • 1000 active contacts
  • Automating marketing processes
  • Website forms
  • Promotions
  • Live support through chat and email
  • Lead management and tracking
  • Contests
  • Website popups

Pro Plan

Pro Plan costs $78 per month. Under this plan, offered features include:

  • 2500 active contacts
  • 5 users
  • Unlimited visitors
  • Free trial of 14 days
  • Email and live chat support
  • Market automation
  • Landing pages
  • Email marketing
  • Website popups
  • Lead management
  • CRM integrations
  • API access
  • Custom JavaScript
  • Custom CSS
  • A/B testing
  • Promotions and Contests
  • Forms

Growth Plan

Growth Plan costs $129 per month and again. 36% off for your yearly subscription. Under this plan, you get a Pro plan along with:

  • Unlimited users
  • Up to 1,000,000 active contacts
  • Implementation coaching program
  • Priority support

ActiveCampaign Pricing Plans 

ActiveCampaign Pricing

ActiveCampaign has four pricing plans for the customer base. ActiveCampaign includes no setup fees and is for 500 contacts. The four plans are the Lite plan, Plus plan Professional Plan, and Enterprise plan. 

Lite Plan – Lite plan costs $15 per month and for a year subscription, it’d cost you around $9 per month. The features offered are:

  • You can have as much as 3 Users
  • No limit on sending
  • Customer support in the form of chat and email
  • Email Marketing
  • Automating marketing processes
  • Newsletters

Plus Plan – Plus plan costs $70 per month and for a year subscription, it’d cost you around $55 per month. The features offered are all the features from the Lite plan and the following: 

  • You can have as much as 25 Users
  • No limit on sending
  • Lead scoring and tracing of contacts
  • Customize branding as much as you want
  • Get to pick your domain 
  • Customized user authorizations
  • Deep Data Integrations
  • One on One Training
  • SMS Marketing

Professional Plan – Professional plan costs $159 per month and for a year subscription, it’d cost you around $129 per month. The features offered are all the features from the Plus plan and the following: 

  • You can have as much as 50 Users
  • No limit on sending
  • Attribution
  • Site Messaging

Enterprise Plan – Professional plan costs $279 per month and for a year subscription, it’d cost you around $229 per month. The features offered are all the features from the Professional plan and the following:

  • You can have as many users as you want. 
  • No limit on sending
  • Uptime SLA
  • Customer support through the phone as well 
  • In-depth Onboarding
  • Free Social Data
  • Free Design Services
  • Dedicated Account Rep
  • Custom Mailserver Domain

Wishpond vs ActiveCampaign: Pros & Cons 

Pros of Wishpond

  • Tracking of leads is easier with Wishpond. With this feature, you can know what to invest in your budget and where
  • Their customer service is hands down the best you’d find in the present market of online marketing tools. Their response time is always within an hour or so
  • With Wishpond, anyone can set up the contests. It isn’t a tussle within a team. The easy interface of Wishpond takes care of the user’s first approach
  • Contacts are easy to transfer from Wishpond to other CRMs, or ESPs, etc
  • There are real-time tutorials that make the initial ground of working with the software easier

Cons of Wishpond

  • Wishpond has fewer templates to choose from
  • Salesforce integration is a little difficult
  • The drag and drop feature is sometimes not as swift as it should be. However, this slowness never comes in the way of an amazing campaign

Pros of ActiveCampaign

  • It is easy to use. It is designed keeping in mind the most basic user
  • It provides split testing. Most automation marketing tools provide individual testing for emails
  • ActiveCampaign is ahead of most of its competitors because of its Machine Learning based features. This AI-backed support gets you to automate more of the processes
  • Integration with other apps is possible through Zapier
  • You get plenty of readymade templates. Simply drag-and-drop and get rolling

Cons of ActiveCampaign

  • The inbuilt CRM system of ActiveCampaign may not be to everyone’s liking. 
  • ActiveCampaign reporting can get confusing. Sometimes it can become difficult to make sense of the information because of too much information explanation in the same view area.

Wish Pond vs ActiveCampaign:  Testimonials & Reviews

Wishpond Reviews


ActiveCampaign Reviews

ActiveCampaign Customer Reviews


Do we have a landing page with ActiveCampaign?

Sure, you can. There are multiple ways to do it. Either you do this feat using the ActiveCampaign form builder or some other landing page builder. This form will need to be embedded on the landing page. The other method can be to link your website directly to the landing page. Adding offers on this page can also prove beneficial as you get the visitor information too.

Does Wishpond have a drag and drop feature?

Yes, Wishpond does have a drag and drop feature for its landing page. In addition to the builder side of the drag and drop feature, you also get the drag and drop editor. These features are a win-win for everyone involved in the process of making the website more engaging for the visitors and users alike.

Can ActiveCampaign work as a CRM tool?

Sure it can. However, it is first an automated email marketing tool and then a CRM. If you do not have a lot to do as per CRM related activities, you can go for ActiveCampaign. But if you are looking for a solid CRM, ActiveCampaign may not be your best bet.

Conclusion: Wishpond vs ActiveCampaign Comparison 2022

In this article, I have tried to explain every possible aspect you need to know before getting started. After thorough analysis, I have felt that ActiveCampaign may have some situations where it has the upper hand that Wishpond doesn’t and vice versa. Similarly, Wishpond has its pros for itself. I have weighed the features for you. You can always search for more reviews on the internet and get a better perspective. Consumers are outspoken and do not throw any shade. 

There’s also a possibility of working with both of the products. If you have a hefty budget, I suggest you choose ActiveCampaign integrated with Wishpond. Doing this, you can get your leads from Wishpond marketing plans to ActiveCampaigns and have the best of both worlds. But, this is only possible and should be done only if you are not on a tight budget. 

ActiveCampaign and Wishpond have almost similar ratings in different polls conducted by various technology websites. On the trust radius, you can see both the software have an average rating of 4.5 out of 5. So, it is safe to say the customer experience for users of both the software has been good. ActiveCampaign has many more features when compared with Wishpond. ActiveCampaign boasts of 144 features whereas Wishpond has only 56 features. But don’t let this deter you.


Because I’d like to iterate the same thing. Wishpond may have a fewer number of features but maybe the available features are the ones you want for your business.

It is difficult to choose between the two. ActiveCampaign loses somewhere but gains at other points. This is completely your take as if to pick which one of these marketing tools(or maybe none!). There are tons of other players in the market but I can strongly say that these can be your two best deals given if your budget is small. Think on your feet and choose the best out of these which are aligned with your business model.

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : DesignSkew, Crazythemes.com, Oldgeekjobs & Duckduckmoosedesign.

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