Yahoo Mail Statistics & Facts 2024: How Many People Use Yahoo for Email? ๐Ÿ“ˆ

Are you curious about how many people will be using Yahoo Mail in 2024? If so, Find it all here.

Yahoo Mail is a platform launched by Yahoo in 1997 that allows users to connect with people all over the world for personal and commercial purposes.

Along with sending and receiving emails, Yahoo Mail offers features such as a calendar, email tracker, and email reminder. Trusted by millions of users worldwide for several years, Yahoo Mail statistics and facts will be explored in detail.

A detailed analysis of Yahoo Mail’s user base, its impact on email communication, and its relevance in the digital age.

How Many People in the World Use Yahoo for Email?

Yahoo Mail Statistics & Facts

According to the company, it has around 227.8 million active users as of 2024 and sends about 26 billion emails per day.

Yahoo Mail is the world’s second most popular email service, with approximately 26% of people using it regularly. These users are primarily from older generations aged 45 and up.

Email is becoming more popular as it can be used for both personal and business purposes, and email addresses are people’s digital addresses.

Besides online shopping, booking plane tickets, and joining social media, websites, smartphone apps, and banks online, people can also receive email notifications.

What Age Group Is Yahoo Mail Most Popular With?

The majority of Yahoo Mail users are Gen Xers and Baby Boomers, according to statistics.

Yahoo Mail users are grouped by age as follows:

  • Yahoo Mail has 19% of users between the ages of 18 and 29
  • Twenty-three percent of Yahoo Mail users are between the ages of 30 and 44
  • The majority of Yahoo Mail users are between the ages of 45 and 54
  • There are 29% of Yahoo Mail users between the ages of 55 and 64
  • Yahoo Mail is used by 31% of people over the age of 65

With 61% of total Gmail users ages 18 to 29, Gmail is mostly used by the younger group compared to Yahoo Mail.

Yahoo Mail Plus

Anyone over 18 can use Yahoo Mail, which is a free email service, to send and receive messages.

People who want an upgraded version with better security features, more customization options, 5,000 GB of email storage, no ads, and better organization can pay $5 per month for “Yahoo Mail Plus.”

Companies Using Yahoo Business Email

Yahoo Mail users can use this service for both personal and business needs.

About 150,116 businesses use Yahoo Business Email, and most of them are in the retail business in the United States.

Some of the businesses that use Yahoo Business Email are:

  • A company located in the US called Dechra Veterinary Products
  • US-based Tekforce Corporation
  • Located in the United States, this company is enormous
  • Located in the US, SimonComputing, Inc.
  • Located In the United States, S2 IT Groupย 

Yahoo! Revenue

Yahoo is a global media and technology company that connects people through its services and products, such as Yahoo Mail, a search engine, and a web portal.

Yahoo Inc advertising

It generated revenue through advertisement and subscription sales, earning $7.4 billion in 2020.

Yahoo Mail Website Demographics

Between June and August 2022, the website received 3.4 million visitors, with the majority being from the United States.

The countries with the highest number of visits to Yahoo during the same period were:

  • United States โ€“ accounts for 54.82 percent of Yahoo’s total monthly visitors
  • Taiwan โ€“ contributed 4.97 percent of Yahoo’s monthly traffic
  • United Kingdom โ€“ 3.96% of all Yahoo visits each month
  • Canada โ€“ accounted for 3.86 percent of Yahoo’s monthly traffic
  • France โ€“ accounted for 3.10 percent of Yahoo’s monthly visits during this period

Pros and Cons of Yahoo Mail

Yahoo Mail Pros

  • It has Norton Virus Scan, which checks emails for viruses, and a two-factor authentication system to keep the email account safe.
  • It gives you 1TB of free space.
  • It is free and has a lot of features, like a calendar and stationery.
  • It has a “block” button that lets you block email addresses you don’t want.

Yahoo Mail Cons

  • It has many ads.
  • It doesn’t have an online preview where you can look at the attached files without downloading them. It has an inactivity policy.
  • It doesn’t have a way to make smart folders.

Comparison Between Yahoo Mail and Gmail

Yahoo Mail and Gmail are both email services that can be used and work almost the same way.

Feature Yahoo Mail Gmail
Storage 1 TB free storage 15 GB free storage shared with Google Drive and Google Photos
Security Spam filters, SSL encryption Spam filters, Two-step verification, SSL encryption
User Interface Intuitive, customizable themes Clean, minimalist, customizable themes
Integration Integrates with Yahoo services Integrates with Google services including Google Drive, Google Calendar, and more
Email Organization Folders, filters, and Yahoo Mail Plus for more organization options Labels, filters, and categories for easy organization
Mobile App Available for iOS and Android, features like travel and package tracking Available for iOS and Android, offers features like Smart Reply and Smart Compose
Additional Features Yahoo Stationery, news, sports, and finance integration Google Meet integration, Google Tasks, and Keep for notes
Ads Displays ads in the inbox Displays fewer ads and offers an ad-free version with Google Workspace
Cost for Additional Storage/Features Yahoo Mail Plus at $5/month for ad-free experience and premium features Google One plans start at $1.99/month for additional storage and more features

Here’s a look at how the two most popular email services compare:

  • Approximately 227 million people use Yahoo Mail, while more than 1.8 billion people use Gmail.
  • Yahoo Mail has 1TB of free storage space and can send emails up to 25MB in size. Gmail, on the other hand, has 15GB of free storage space and can send emails up to 50MB in size.
  • Yahoo’s premium plan costs $5 per month for 5,000GB of storage, while Gmail’s premium plan costs $2 per month for 100GB of storage.
  • Yahoo Mail can be used in 27 languages, but Gmail can be used in 75 languages.
  • Yahoo Mail’s virus protection and spam filtering have won awards, and Gmail’s malware and virus scanners are very thorough.


๐Ÿ’Œ How does Yahoo Mail's user base compare to other email services?

Yahoo Mail's user base is significant, but it faces competition from popular email services like Gmail and Outlook. It has maintained a stable user base with a loyal following.

๐Ÿ“ฑ What key features contribute to Yahoo Mail's relevance?

Yahoo Mail's relevance is supported by features like smart folders, themes, and integration with other Yahoo services, enhancing the user experience.

๐Ÿ”’ How does Yahoo Mail handle privacy and security concerns?

Yahoo Mail employs security measures like two-factor authentication and email encryption to safeguard user data. Specific statistics on this aspect may require access to their security reports.

๐Ÿ“ง What types of emails are sent through Yahoo Mail?

While Yahoo Mail handles a variety of email types, specific statistics on the types of emails sent would depend on user data and privacy policies.

๐Ÿ’ฌ How effectively does Yahoo Mail combat spam and unwanted emails?

Yahoo Mail employs spam filters and user reporting mechanisms to combat spam. The effectiveness of these measures may be reflected in spam complaint and filtering statistics.

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Conclusion: Yahoo Mail Statistics & Facts 2024

Yahoo Mail is one of the most popular and widely used email services in the world.

Most of its users are from Generation X and the Baby Boomer generation. This is because Yahoo Mail has a lot of free storage space, strong security features, and useful calendar features. Also, most of them have been using Yahoo Mail since the beginning and have no plans to switch.

About 26% of people use this platform more than other email services like Gmail, AOL Mail, Outlook, and ProtonMail.

Every day, the 227.8 million active users around the world send about 26 billion emails.

Source: TechCrunch, Emailanalytics,, Trends.Builtwith, Rightinbox, Statista

Andy Thompson
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Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency โ€“ some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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