Omnisend review of the current platform starts with a free plan at $0 for up to 250 contacts and 500 emails a month.
Omnisend is an email, SMS, and push marketing platform built for online stores. It covers AI copywriting, automated workflows, segmentation, forms, and reports. The homepage claims it can cost up to 35% less than Klaviyo and offers a free 5 day migration. It suits store owners who want their marketing in one place. Check the pricing page for your contact count before you choose a plan.
Vorteile
- All channels in one: Email, SMS, and push share one dashboard, so you can reach shoppers on several channels.
- Ready-made workflows: Welcome, abandoned cart, and post-purchase automations are built in.
- AI support: The AI can write copy, pick send times, and segment your audience for you.
- Free migration: The site offers a free 5 day move from another platform.
Nachteile
- Savings claim is vendor-led: The 35% lower invoice compared with Klaviyo comes from Omnisend, so test it with your own list.
- Prices not on homepage: The page does not show plan costs or contact limits.
Standard begins at $16 a month at the entry contact tier and scales as the list grows. Pro begins at $59 a month at the entry tier and also scales with contacts while adding unlimited emails and the option to buy SMS credits as a separate add-on.
A 30% discount is available on the first three months of Standard or Pro when you pay three months upfront. There is no annual plan. The verdict is that Omnisend is worth testing for ecommerce stores that want pre-built automations and strong store integrations, especially when the free plan or the three-month discount is used to lower the entry cost.
Pricing stays predictable once you know your contact count. Features cover email, web push, and (on Pro) SMS.
Results depend on how well the automations match the store’s customer journey and whether the contact-based pricing fits the list size. Most users who stay after testing do so because the pre-built workflows reduce manual work on common ecommerce tasks.
Was ist Omnisend?
Omnisend is an ecommerce-focused email, SMS, and web push marketing platform built for online stores. It includes pre-built automation workflows for welcome series, abandoned cart recovery, and post-purchase messages that can run without manual work.
Users build email campaigns with templates and a drag-and-drop editor, create signup forms and popups, segment audiences by purchase behavior or attributes, and track results in reporting.
The platform integrates directly with Shopify, WooCommerce, BigCommerce, and other store systems so product and order data can trigger messages automatically.
A free plan covers basic testing with limited volume. Paid plans raise contact and email limits and unlock custom workflows and advanced tools.
Most stores begin on free to test the flows and forms, then upgrade once the list or sending volume grows beyond the free limits. The platform is designed so a store can start simple and add complexity later without switching tools.
Preisübersicht: Omnisend-Bewertung
Omnisend’s pricing scales with your contact list and the features you use. Each tier adds more automation, channels, and support.
This overview shows what each level includes, so you can match a plan to your store. Confirm current prices on Omnisend’s pricing page before you commit.
Hallenplan | Startpreis | Kontakte (Eintrag) | E-Mails | SMS (Neue Konten) | Verdict Fit |
|---|---|---|---|---|---|
Frei | $0 | 250 | 500 / Monat | Nein | Testen und kleine Listen |
Standard | $ 16 / Monat | 500 | Etwa 12 Kontakte | Nein | Wachsende Geschäfte |
Pro | $ 59 / Monat | 2,500 | Unlimited | Ja (Credits) | Höheres Volumen + SMS |
Maßgeschneidert | Preisanfrage | 150,000+ | Unlimited | Verfügbar | Große Listen |
Pricing scales with the number of billable contacts. The 30% first-three-months discount applies when paid upfront on Standard or Pro.
Confirm current figures on the pricing page because the exact monthly amount changes with list size. There is no fixed annual discount beyond the three-month offer.
Erläuterung der wichtigsten Funktionen: Omnisend Review 2026
Omnisend brings email, SMS, and automation into one dashboard for online stores. Its features help you send the right message to the right shopper at the right time. The sections below explain each tool in plain language, so you can see how it fits your store.
1. E-Mail-Kampagnen
Omnisend includes a drag-and-drop email builder with templates designed for ecommerce. Users can create newsletters, promotional emails, and transactional-style messages.
Templates support product blocks so items from the store can appear inside the email. Campaigns can be scheduled or sent immediately. The free plan allows 500 emails a month. Standard raises the limit based on contact count. Pro provides unlimited emails under fair-use guidelines.
2. Automatisierungsworkflows
Pre-built workflows cover the main ecommerce moments. Welcome series greet new subscribers. Abandoned cart emails remind shoppers who left items.
Post-purchase messages ask for reviews or suggest related products. Browse abandonment and win-back flows are also available. Custom workflows can be built on Standard and higher.
Triggers come from store events such as orders, cart activity, or form submissions. Most of the pre-built flows can be activated on the free plan for testing.
3. Signup Forms and Popups
Forms and popups help grow the list. Users can create embedded forms, popups, and flyouts. Targeting rules control when and where the form appears.
The free plan includes basic forms. Higher plans add more design options and advanced targeting. Collected contacts flow into segments and automations.
4. Segmentierung
Audiences can be split by purchase history, email engagement, location, and custom attributes. Segments update as contacts take actions.
This lets stores send different messages to first-time buyers, repeat customers, or inactive subscribers. Basic segmentation is available on free. Advanced rules appear on paid plans.
5. Web-Push-Benachrichtigungen
Web push is available on every plan. Free includes 500 notifications a month. Standard and Pro provide unlimited web push.
Notifications can promote sales, restocks, or cart reminders and appear even when the visitor is not on the site.
6. SMS Messaging
SMS is available as a separate credits add-on on the Pro plan for new accounts. Credits are purchased based on volume and destination.
Messages can be added to automations or sent as campaigns. Standard and free do not include full SMS for new subscribers. Pricing for SMS starts around $0.007 per message depending on volume and country.
7. Store Integrations
Omnisend connects with Shopify, WooCommerce, BigCommerce, and other platforms.
Product catalogs, order data, and customer activity sync automatically. This powers product recommendations, abandoned cart triggers, and revenue reporting. Integrations are available on all plans.
8. Berichterstattung und Analysen
Reports show opens, clicks, revenue, and automation performance. Ecommerce stores can see which campaigns and flows generate sales.
Basic reporting is on free. More detailed breakdowns and A/B test results appear on higher plans.
9. A/B Testing and Advanced Tools
Higher plans include A/B testing for subject lines and content.
AI-assisted tools for subject lines, send-time optimization, and product recommendations are available on Pro. These tools help improve results once the store has enough data.
10. Unterstützung und Migration
Paid plans include 24/7 support. Free migration assistance is available when moving from another platform. Users can cancel from the account at any time. Access continues until the end of the prepaid period.
Who It Fits and Who It Does Not
Ecommerce stores that want pre-built automations ready to use.
Businesses already using Shopify, WooCommerce, or BigCommerce.
Teams that prefer to start free and upgrade only when limits are reached.
Stores that need email and web push together in one platform.
Higher-volume senders that want SMS on Pro.
Brands that value clear contact-based pricing.
Stores that are willing to pay more as the list grows.
Businesses that want to test before any payment.
It fits less well for stores that need SMS on lower plans, that have very large lists without a custom quote, or that prefer a fixed annual rate instead of monthly scaling. It is also less ideal if the team needs advanced multi-channel attribution beyond standard reporting.
Vor-und Nachteile: Omnisend Review 2026
Vorteile
- Die Preisgestaltung richtet sich nach den Kontakten anstatt nach einem hohen Pauschalpreis.
- Pre-built ecommerce automations included.
- Web push notifications on every plan.
- Suitable for testing before full commitment.
- Free migration help when switching platforms.
Nachteile
- Für SMS Pro werden zusätzliche Guthaben für neue Konten benötigt.
- Zu den abrechnungsfähigen Kontakten gehören auch einige Nicht-Abonnenten.
Häufig gestellte Fragen: Omnisend Review 2026
Omnisend is worth testing for ecommerce stores that want pre-built automations and store integrations. The free plan and 30% first-three-months discount make the entry cost low.
Kostenlos kostet 0 €. Standard ab 16 € pro Monat. Pro ab 59 € pro Monat. Die Preise richten sich nach der Anzahl der Kontakte. Bei Vorauszahlung erhalten Sie in den ersten drei Monaten 30 % Rabatt.
Ja. Der kostenlose Tarif beinhaltet bis zu 250 Kontakte und 500 E-Mails pro Monat für 0 US-Dollar und erfordert keine Kreditkarte.
No. The 30% discount applies only to the first three months. After that the regular rate applies.
Ja. Sie können Ihr Konto vor der nächsten Verlängerung kündigen.
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Final Verdict: Omnisend Review 2026
Omnisend review of the pricing and features shows a practical ecommerce marketing platform with a free plan and a useful three-month discount.
Free at $0 covers testing for small lists and lets stores try the main automations and forms. Standard starting at $16 a month fits growing stores that need more capacity and custom workflows.
Pro starting at $59 a month fits higher volume and SMS. The 30% first-three-months discount lowers the entry cost when paid upfront. Start on the free plan, test the automations and integrations, then choose Standard or Pro with the three-month option once limits are reached.
Check the current pricing page for the exact figures before you subscribe. For most ecommerce stores the platform is worth the cost when the automations save time and the contact-based pricing matches the list size.
The free plan plus the upfront discount gives a low-risk way to confirm the fit before the regular rate begins. Users who complete a few test campaigns on free and then move to a discounted paid plan usually know within the first three months whether the tools belong in their stack.
The verdict is positive for stores that value ready-made ecommerce workflows and are comfortable with pricing that scales with contacts. The combination of free testing and the three-month discount makes the first evaluation period practical for most online stores.
