Why You Need A Business Card For Your Blog In 2024?
Terakhir diperbarui saat: 1 April, 2024 by Andy Thompson
Bloggers tend to have email signatures, Facebook pages, and Twitter timelines, but itâs also important to have business cards available when we meet offline.
Penting untuk memiliki kartu nama untuk memperkenalkan diri Anda kepada pembaca atau mitra bisnis, bahkan jika Anda seorang blogger baru atau belum pernah menghadiri konferensi apa pun.
Sebuah pernyataan yang saya dengar minggu lalu adalah bahwa blogging adalah bisnis jika Anda serius tentang hal itu.
Kartu nama, kemudian, adalah kebutuhan untuk menjadi bisnis. Jika Anda tidak ingin membuangnya ke dalam mangkuk ikan di restoran Meksiko (apakah Anda ingin makan siang gratis? ), Anda dapat mendaur ulangnya.
Mengapa Anda Membutuhkan Kartu Nama Untuk Blog Anda?
Kartu nama sangat berguna untuk situasi berikut:
1. Conferences:
Selama Tipe A minggu lalu, saya membagikan sekitar 100 kartu. Blogger dapat mengingat Anda lebih baik dengan bertukar kartu nama di konferensi blog. Pastikan untuk memberikan kartu nama Anda ke semua merek yang ingin Anda ajak bekerja sama.
2. Local Networking Events:
Selain membagikan kartu nama Anda di acara jejaring lokal, Anda dapat mencari merek untuk bermitra atau sekadar belajar sedikit (seperti di seminar).
3. Mail with Giveaway Prize:
Pembaca Anda mungkin tidak sering mengirimkan hadiah, tetapi Anda mungkin perlu melakukannya di beberapa titik. Menempatkan kartu dalam paket hadiah Anda menambahkan sentuhan pribadi yang bagus. Awww. Itu sangat manis.
4. A Surprise Opportunity:
Tidak ada cara untuk mengetahui kapan Anda mungkin bertemu dengan seseorang yang ingin Anda hubungi di masa depan.
Ada ibu-ibu keren di taman, pemilik bisnis yang tertarik menawarkan penjangkauan blogger, dan orang-orang yang baru saja Anda temui yang kebetulan adalah blogger. Bagikan kartu Anda dengan mereka!
What To Put On a Blog Business Card?
Kartu nama Anda dapat mengatakan banyak hal, tetapi apa yang harus dikatakannya? Ada poin penting untuk jawaban pertama saya, jadi dengarkan: Anda harus menetapkan tujuan blogging sebelum memulai blog.
Pernahkah Anda mempertimbangkan tujuan yang disarankan "para ahli" yang Anda tetapkan? Ya, mereka adalah orang-orangnya.
Putuskan seperti apa tampilan kartu nama Anda sebelum Anda mendesainnya. Berapa banyak yang harus Anda miliki? Apa yang ingin Anda tulis? Bagaimana kami bisa membantu? Tidak ada batasan. Mohon jelaskan dengan spesifik.
Kartu nama blog memang memiliki sejumlah item yang HARUS Anda sertakan meskipun saya baru saja mengatakan "itu tergantung.".
1. Nama
Isnât that obvious? People must understand who you are. If your full name is not used on your blog, you can still use your first name.
So, what if your name is not used on your blog? At least you will have a means of addressing yourself. Consider using a pseudonym or some other name.
2. URL situs web
You have these cards; why do you even have them? For blogging, of course. If you want to provide a URL for your blog, here are a few suggestions:
Hapus http:// dari URL. URL di abad ke-21 selalu menyertakan itu. Anda bahkan dapat mengaksesnya melalui perangkat seluler Anda sekarang. Browser akan menanganinya untuk Anda.
If your blog URL works without the âwww,â the âwwwâ is optional. Take a look now.
Please verify that your blogâs URL works without the www (if it is a Blogspot or WordPress.com site). This makes the card look crowded and consumes valuable space.
3. Alamat Email
Seseorang dapat menghubungi Anda dengan cara termudah jika mereka memiliki alamat email Anda. Jangan lupa untuk mengisi alamat email Anda! Tidak ada yang ingin mencari Anda.
If you donât have a bloggy email, create a Gmail account or, even better, create one using your domain name (if you own a domain). You can even forward it to your primary email address if you like.
Setelah informasi wajib, harap sertakan informasi berikut di b-card Anda:
4. Your Picture
The idea is a good one, but it is not absolutely necessary. We can often see a photograph of someone and recall a great conversation we had from our past.
That makes you memorable. Pro: you can have too many pieces of information on that card, and it may clash with your blogâs colours (I doubt your picture matches your blogâs colours).
Keep your cardâs picture updated if you decide to use one. A picture that was taken five years ago or has a different color of hair is useless. Remember to include a photo of yourself on your blog if you donât put one.
5. Nomor Telepon
Your goals will determine what you should do. Business-oriented services (consulting, design, etc.) require a phone number, so if you offer them, you should provide them.
You can redirect the Google Voice number to your personal number if youâre worried about privacy.
6. Judul
Judul kartu nama adalah sesuatu yang banyak ditanyakan oleh para blogger. Anda dapat mempertahankan gelar "Pemilik" atau "Pendiri" jika Anda adalah pemilik hanya satu blog yang luar biasa.
It doesnât matter who you are. You should consider it if you manage a community blog. For example, if you provide business services, you might want to list âGraphic Designer, Blogger.â
Also, if youâre interested in freelance writing, you might want to list âWriter and Bloggerâ or âWriter.â Just donât worry about including a title.
7. Twitter Handle
Yang paling penting jaringan media sosial for bloggers is Twitter, and Iâll get to the rest in a moment. People typically introduce themselves at conferences by using their real names and their Twitter handles.
This is absolutely true. Blogging is all about identifying yourself. As such, it would be beneficial for your B-card to display your Twitter handle(s).
8. Other Social Links (Facebook, LinkedIn, Instagram)
Tergantung pada situasi. Ini mungkin ide yang baik untuk menempatkan Anda Facebook, LinkedIn, and Instagram handles there if youâre a photographer with a lot of activity.
However, donât put too much information on your business card.
Instead, use your blog to connect with people. Your blogâs homepage should include all the social media buttons you use so readers can easily access all of your media sosial account.
9. Lokasi
If you have space, you may want to include your city and state. But why? Brands sometimes hire bloggers who live in a specific region for a campaign.
Ini memudahkan pengunjung blog Anda untuk mengetahui di mana Anda tinggal karena Anda memudahkan mereka untuk menemukannya.
Saya direkomendasikan untuk memiliki ini di kartu nama saya oleh beberapa perwakilan PR yang saya temui di konferensi terakhir yang saya hadiri.
10. Kode QR
A QR code is a code that contains information. This little gem of awesome can be scanned by smartphones. Once scanned, scannable QR codes can take you to detailed information on the site.
There are many ways to get more information from QR codes. Would you like one? Perhaps not. What about after Bloggy B-Card Week? Maybe. On Wednesday and Thursday, Iâll write more about QR codes, so stay tuned.
11. Contributor Gigs
Your business card may contain information about other blogs or publishing sites where you have contributed.
Printing too many cards does make you sound important (in a good way), but be careful not to overdo it. This gig may change at any time (yours or theirs).
12. Identifying Elements from Your Blog
If your blog is designed well, you will want your business card to terlihat baik with it. Make sure your blog logo is identifiable. If you havenât done so already, include your blogâs signature colours, fonts, etc.
13. Taglines and Stories
Your blogâs tagline: Whatâs it about? In one sentence, please tell us about your blog. Those who are interested in what you have to say may visit your blog more often than someone saying Adventuroo.com.
Bagaimana Jika Anda Memiliki Lebih dari Satu Blog?
The tricky part is here, isnât it? A separate business card and a personal card are absolutely fine, especially if one is more tailored to the business.
However, if you have more than two blogs, it might not be a great idea to hand out multiple business cards.
One card can be incorporated into another for convenience. However, make sure you do not overload the card. You can choose simple colour schemes and write your blog names in the fonts of each blog if your design is too different.
Untuk membantu mereka menemukan semua blog Anda, Anda dapat menggunakan kode QR (lebih lanjut tentang itu nanti minggu ini).
Pertanyaan Umum (FAQ)
đĄ How can a business card improve networking for bloggers?
It encourages follow-ups after first meetings at conferences, workshops, or social gatherings. Having a well-designed business card also reflects professionalism and can make a memorable impression, which is essential for building and maintaining relationships in the blogging community.
đ Do business cards actually lead to increased blog traffic?
While business cards themselves may not directly increase blog traffic significantly, they facilitate networking and relationships that can. For instance, handing out your card to the right person can lead to collaborations, guest blogging opportunities, or social media shares, all of which can drive traffic to your blog indirectly.
đš How does the design of a business card reflect on a blogger?
The design of your business card is a direct reflection of your brand. A clean, visually appealing design can communicate professionalism and attention to detail, while a creative and unique card can showcase your blog's personality and niche.
đ Is it worth the investment for bloggers to get business cards?
Considering the relatively low cost of designing and printing business cards against the potential benefits of networking, collaboration, and brand recognition, it's generally a worthwhile investment for bloggers. The key is to view business cards as a tool for opening doors to opportunities rather than a direct marketing tool for increasing blog readership.
Having a business card for your blog is like carrying a little piece of your blog everywhere you go.
Itâs a small tool that packs a big punch in making lasting impressions and building connections.
Whether youâre at a big conference or just bump into someone curious about your work, a business card can be the bridge between a quick chat and a meaningful relationship.
So, investing in business cards is a smart move. Theyâre not just paper; theyâre opportunities waiting to happen!
Andy Thompson
Penulis ini diverifikasi di BloggersIdeas.com
Andy Thompson telah lama menjadi penulis lepas. Dia adalah SEO senior dan analis pemasaran konten di Digiexe, agen pemasaran digital yang berspesialisasi dalam konten dan SEO berbasis data. Dia memiliki lebih dari tujuh tahun pengalaman dalam pemasaran digital & pemasaran afiliasi juga. Dia suka berbagi pengetahuannya dalam berbagai domain mulai dari e-commerce, startup, pemasaran media sosial, menghasilkan uang secara online, pemasaran afiliasi hingga manajemen sumber daya manusia, dan banyak lagi. Dia telah menulis untuk beberapa SEO resmi, Make Money Online & blog pemasaran digital seperti Stasiun Gambar.
Pengungkapan afiliasi: Dalam transparansi penuh â beberapa tautan di situs web kami adalah tautan afiliasi, jika Anda menggunakannya untuk melakukan pembelian, kami akan mendapatkan komisi tanpa biaya tambahan untuk Anda (tidak ada sama sekali!).