Bloggers tend to have email signatures, Facebook pages, and Twitter timelines, but itâs also important to have business cards available when we meet offline.
Ă importante avere un biglietto da visita per presentarsi ai lettori o ai partner commerciali, anche se sei un nuovo blogger o non hai ancora partecipato a nessuna conferenza.
Una dichiarazione che ho sentito la scorsa settimana Ăš stata che il blogging Ăš un business se si fa sul serio.
Un biglietto da visita, quindi, Ăš una necessitĂ per essere un business. Se non vuoi buttarli nell'acquario del ristorante messicano (ti andrebbe un pranzo omaggio? ), puoi riciclarli.
Perché hai bisogno di un biglietto da visita per il tuo blog?
I biglietti da visita sono particolarmente utili per le seguenti situazioni:
1. Conferences:
Durante il Tipo A la scorsa settimana, ho distribuito circa 100 carte. I blogger possono ricordarti meglio scambiando biglietti da visita durante una conferenza sul blog. Assicurati di dare i tuoi biglietti da visita a tutti i marchi con cui vorresti lavorare.
2. Local Networking Events:
Oltre a distribuire i tuoi biglietti da visita agli eventi di networking locale, puoi cercare marchi con cui collaborare o semplicemente imparare un po' (come a un seminario).
3. Mail with Giveaway Prize:
I tuoi lettori probabilmente non ricevono spesso i premi per posta, ma potresti aver bisogno di farlo ad un certo punto. Mettere una carta nel pacchetto premio aggiunge un bel tocco personale. Awww. Ă molto dolce.
4. A Surprise Opportunity:
Non c'Ăš modo di sapere quando potresti imbatterti in qualcuno con cui vorresti entrare in contatto in futuro.
Ci sono mamme fantastiche al parco, imprenditori interessati a offrire supporto ai blogger e persone che hai appena incontrato che sono blogger. Condividi la tua carta con loro!
What To Put On a Blog Business Card?
Il tuo biglietto da visita puĂČ dire tante cose, ma cosa dovrebbe dire? C'Ăš un punto importante nella mia prima risposta, quindi ascolta: dovresti fissare obiettivi di blog prima di iniziare un blog.
Hai mai considerato gli obiettivi che gli âespertiâ ti suggeriscono? SĂŹ, quelli sono quelli.
Decidi come vuoi che siano i tuoi biglietti da visita prima di progettarli. Quanti ne dovresti avere? Di cosa vuoi scrivere? Come possiamo aiutare? Non ci sono limitazioni. Sii il piĂč specifico possibile.
Il biglietto da visita del blog ha un numero di elementi che DEVI includere nonostante io abbia appena detto "dipende".
1. Nome
Isnât that obvious? People must understand who you are. If your full name is not used on your blog, you can still use your first name.
So, what if your name is not used on your blog? At least you will have a means of addressing yourself. Consider using a pseudonym or some other name.
2. URL del sito web
You have these cards; why do you even have them? For blogging, of course. If you want to provide a URL for your blog, here are a few suggestions:
- Rimuovere http:// dall'URL. Un URL nel 21° secolo lo include sempre. Puoi anche accedervi tramite il tuo dispositivo mobile ora. Il browser lo gestirà per te.
- If your blog URL works without the âwww,â the âwwwâ is optional. Take a look now.
- Please verify that your blogâs URL works without the www (if it is a Blogspot or WordPress.com site). This makes the card look crowded and consumes valuable space.
3. Indirizzo email
Una persona puĂČ contattarti nel modo piĂč semplice se ha il tuo indirizzo email. Non dimenticare di compilare il tuo indirizzo email! Nessuno vuole cercarti.
If you donât have a bloggy email, create a Gmail account or, even better, create one using your domain name (if you own a domain). You can even forward it to your primary email address if you like.
Dopo le informazioni obbligatorie, includi le seguenti informazioni sulla tua b-card:
4. Your Picture
The idea is a good one, but it is not absolutely necessary. We can often see a photograph of someone and recall a great conversation we had from our past.
That makes you memorable. Pro: you can have too many pieces of information on that card, and it may clash with your blogâs colours (I doubt your picture matches your blogâs colours).
Keep your cardâs picture updated if you decide to use one. A picture that was taken five years ago or has a different color of hair is useless. Remember to include a photo of yourself on your blog if you donât put one.
5. Numero di telefono
Your goals will determine what you should do. Business-oriented services (consulting, design, etc.) require a phone number, so if you offer them, you should provide them.
You can redirect the Google Voice number to your personal number if youâre worried about privacy.
6. Titolo
Il titolo di un biglietto da visita Ăš qualcosa di cui i blogger si chiedono molto. Potresti semplicemente mantenere il titolo "Proprietario" o "Fondatore" se sei il proprietario di un solo blog meraviglioso.
It doesnât matter who you are. You should consider it if you manage a community blog. For example, if you provide business services, you might want to list âGraphic Designer, Blogger.â
Also, if youâre interested in freelance writing, you might want to list âWriter and Bloggerâ or âWriter.â Just donât worry about including a title.
7. Twitter Handle
Il piĂč importante rete di social media for bloggers is Twitter, and Iâll get to the rest in a moment. People typically introduce themselves at conferences by using their real names and their Twitter handles.
This is absolutely true. Blogging is all about identifying yourself. As such, it would be beneficial for your B-card to display your Twitter handle(s).
8. Other Social Links (Facebook, LinkedIn, Instagram)
Dipende dalla situazione. Potrebbe essere una buona idea mettere il tuo Facebook, LinkedIn, and Instagram handles there if youâre a photographer with a lot of activity.
However, donât put too much information on your business card.
Instead, use your blog to connect with people. Your blogâs homepage should include all the social media buttons you use so readers can easily access all of your Social Media conti.
9. Posizione
If you have space, you may want to include your city and state. But why? Brands sometimes hire bloggers who live in a specific region for a campaign.
CiĂČ rende piĂč facile per i visitatori del tuo blog scoprire dove vivi poichĂ© rendi loro facile trovarlo.
Mi Ăš stato consigliato di averlo sul mio biglietto da visita da alcuni rappresentanti delle pubbliche relazioni che ho incontrato all'ultima conferenza a cui ho partecipato.
10. Codici QR
A QR code is a code that contains information. This little gem of awesome can be scanned by smartphones. Once scanned, scannable QR codes can take you to detailed information on the site.
There are many ways to get more information from QR codes. Would you like one? Perhaps not. What about after Bloggy B-Card Week? Maybe. On Wednesday and Thursday, Iâll write more about QR codes, so stay tuned.
11. Contributor Gigs
Your business card may contain information about other blogs or publishing sites where you have contributed.
Printing too many cards does make you sound important (in a good way), but be careful not to overdo it. This gig may change at any time (yours or theirs).
12. Identifying Elements from Your Blog
If your blog is designed well, you will want your business card to sembra buono with it. Make sure your blog logo is identifiable. If you havenât done so already, include your blogâs signature colours, fonts, etc.
13. Taglines and Stories
Your blogâs tagline: Whatâs it about? In one sentence, please tell us about your blog. Those who are interested in what you have to say may visit your blog more often than someone saying Adventuroo.com.
E se hai piĂč di un blog?
The tricky part is here, isnât it? A separate business card and a personal card are absolutely fine, especially if one is more tailored to the business.
However, if you have more than two blogs, it might not be a great idea to hand out multiple business cards.
One card can be incorporated into another for convenience. However, make sure you do not overload the card. You can choose simple colour schemes and write your blog names in the fonts of each blog if your design is too different.
Per aiutarli a trovare tutti i tuoi blog, puoi utilizzare un codice QR (ne parleremo piĂč avanti questa settimana).
FAQ
đĄ How can a business card improve networking for bloggers?
It encourages follow-ups after first meetings at conferences, workshops, or social gatherings. Having a well-designed business card also reflects professionalism and can make a memorable impression, which is essential for building and maintaining relationships in the blogging community.
đ Do business cards actually lead to increased blog traffic?
While business cards themselves may not directly increase blog traffic significantly, they facilitate networking and relationships that can. For instance, handing out your card to the right person can lead to collaborations, guest blogging opportunities, or social media shares, all of which can drive traffic to your blog indirectly.
đš How does the design of a business card reflect on a blogger?
The design of your business card is a direct reflection of your brand. A clean, visually appealing design can communicate professionalism and attention to detail, while a creative and unique card can showcase your blog's personality and niche.
đ Is it worth the investment for bloggers to get business cards?
Considering the relatively low cost of designing and printing business cards against the potential benefits of networking, collaboration, and brand recognition, it's generally a worthwhile investment for bloggers. The key is to view business cards as a tool for opening doors to opportunities rather than a direct marketing tool for increasing blog readership.
Link Rapidi
- Pianificazione mensile dei contenuti: ottimizza la produzione del tuo blog!
- Come guadagnare di piĂč dal blog
- What Features Make a Blog Stand Out? Ultimate Tips
- Motivi cruciali per cui la tua azienda deve avere un blog
Conclusion: Just Donât Overdo It, Okay?
Having a business card for your blog is like carrying a little piece of your blog everywhere you go.
Itâs a small tool that packs a big punch in making lasting impressions and building connections.
Whether youâre at a big conference or just bump into someone curious about your work, a business card can be the bridge between a quick chat and a meaningful relationship.
So, investing in business cards is a smart move. Theyâre not just paper; theyâre opportunities waiting to happen!
