Bloggers tend to have email signatures, Facebook pages, and Twitter timelines, but it’s also important to have business cards available when we meet offline.
Svarbu turėti vizitinę kortelę, kuria prisistatysite skaitytojams ar verslo partneriams, net jei esate naujas tinklaraštininkas ar dar nedalyvavote jokiose konferencijose.
Praėjusią savaitę išgirdau teiginį, kad tinklaraščių rašymas yra verslas, jei rimtai apie tai žiūrite.
Taigi vizitinė kortelė yra būtinybė verslui. Jei nenorite jų mesti į meksikiečių restorano žuvies dubenį (ar norėtumėte nemokamų pietų? ), galite juos perdirbti.
Kodėl jums reikia vizitinės kortelės jūsų tinklaraščiui?
Vizitinės kortelės ypač naudingos šiais atvejais:
1. Conferences:
Praėjusią savaitę A tipo metu išdaviau apie 100 kortelių. Tinklaraštininkai gali jus geriau prisiminti keisdami vizitines korteles tinklaraščio konferencijoje. Būtinai išduokite savo vizitines korteles visiems prekių ženklams, su kuriais norėtumėte dirbti.
2. Local Networking Events:
Galite ne tik dalyti savo vizitines korteles vietinių tinklų renginiuose, bet ir ieškoti prekių ženklų, su kuriais galėtumėte bendradarbiauti, arba tiesiog šiek tiek pasimokyti (pavyzdžiui, seminare).
3. Mail with Giveaway Prize:
Jūsų skaitytojams prizai tikriausiai nesiunčiami dažnai, bet kada nors jums gali tekti tai padaryti. Kortelės įdėjimas į prizų paketą suteikia malonaus asmeniškumo. Awww. Tai labai miela.
4. A Surprise Opportunity:
Nėra jokio būdo žinoti, kada galite susidurti su žmogumi, su kuriuo norėtumėte susisiekti ateityje.
Parke yra šaunių mamų, verslo savininkų, kurie domisi tinklaraštininkų paslaugomis, ir žmonių, kuriuos ką tik sutikote, kurie yra tinklaraštininkai. Pasidalinkite savo kortele su jais!
What To Put On a Blog Business Card?
Jūsų vizitinė kortelė gali pasakyti daug dalykų, bet ką ji turėtų pasakyti? Mano pirmasis atsakymas yra svarbus dalykas, todėl klausykite: prieš pradėdami kurti tinklaraštį turėtumėte nusistatyti tinklaraščio kūrimo tikslus.
Ar kada nors svarstėte, kokius tikslus jums siūlo „ekspertai“? Taip, tokie yra.
Prieš kurdami vizitines korteles, nuspręskite, kaip norite atrodyti. Kiek turėtum turėti? Apie ką nori parašyti? Kaip mes galime padėti? Nėra jokių apribojimų. Būkite kuo konkretesnis.
Tinklaraščio vizitinėje kortelėje yra keletas elementų, kuriuos PRIVALOTE įtraukti, nepaisant to, kad ką tik pasakiau „tai priklauso“.
1. vardas
Isn’t that obvious? People must understand who you are. If your full name is not used on your blog, you can still use your first name.
So, what if your name is not used on your blog? At least you will have a means of addressing yourself. Consider using a pseudonym or some other name.
2. Website URL
You have these cards; why do you even have them? For blogging, of course. If you want to provide a URL for your blog, here are a few suggestions:
- Pašalinkite http:// iš URL. XXI amžiaus URL visada tai apima. Dabar netgi galite jį pasiekti naudodami savo mobilųjį įrenginį. Naršyklė tai padarys už jus.
- If your blog URL works without the “www,” the “www” is optional. Take a look now.
- Please verify that your blog’s URL works without the www (if it is a Blogspot or WordPress.com site). This makes the card look crowded and consumes valuable space.
3. El. pašto adresas
Asmuo gali su jumis susisiekti lengviausiu būdu, jei turi jūsų el. pašto adresą. Nepamirškite užpildyti savo el. pašto adreso! Niekas nenori tavęs ieškoti.
If you don’t have a bloggy email, create a Gmail account or, even better, create one using your domain name (if you own a domain). You can even forward it to your primary email address if you like.
Po privalomos informacijos į savo b kortelę įtraukite šią informaciją:
4. Your Picture
The idea is a good one, but it is not absolutely necessary. We can often see a photograph of someone and recall a great conversation we had from our past.
That makes you memorable. Pro: you can have too many pieces of information on that card, and it may clash with your blog’s colours (I doubt your picture matches your blog’s colours).
Keep your card’s picture updated if you decide to use one. A picture that was taken five years ago or has a different color of hair is useless. Remember to include a photo of yourself on your blog if you don’t put one.
5. Telefono numeris
Your goals will determine what you should do. Business-oriented services (consulting, design, etc.) require a phone number, so if you offer them, you should provide them.
You can redirect the Google Voice number to your personal number if you’re worried about privacy.
6. Pavadinimas
Tinklaraštininkai dažnai stebisi vizitinės kortelės pavadinimu. Galite tiesiog pasilikti pavadinimą „Savininkas“ arba „Įkūrėjas“, jei esate tik vieno nuostabaus tinklaraščio savininkas.
It doesn’t matter who you are. You should consider it if you manage a community blog. For example, if you provide business services, you might want to list “Graphic Designer, Blogger.”
Also, if you’re interested in freelance writing, you might want to list “Writer and Blogger” or “Writer.” Just don’t worry about including a title.
7. Twitter Handle
Svarbiausias socialinės žiniasklaidos tinklas for bloggers is Twitter, and I’ll get to the rest in a moment. People typically introduce themselves at conferences by using their real names and their Twitter handles.
This is absolutely true. Blogging is all about identifying yourself. As such, it would be beneficial for your B-card to display your Twitter handle(s).
8. Other Social Links (Facebook, LinkedIn, Instagram)
Priklausomai nuo situacijos. Gali būti gera idėja įdėti savo Facebook, LinkedIn, and Instagram handles there if you’re a photographer with a lot of activity.
However, don’t put too much information on your business card.
Instead, use your blog to connect with people. Your blog’s homepage should include all the social media buttons you use so readers can easily access all of your socialinės žiniasklaidos sąskaitos.
9. Vieta
If you have space, you may want to include your city and state. But why? Brands sometimes hire bloggers who live in a specific region for a campaign.
Dėl to jūsų tinklaraščio lankytojai gali lengvai sužinoti, kur gyvenate, nes jums bus lengviau jį rasti.
Tai mano vizitinėje kortelėje rekomendavo keli viešųjų ryšių atstovai, su kuriais susipažinau paskutinėje konferencijoje, kurioje dalyvavau.
10. QR kodai
A QR code is a code that contains information. This little gem of awesome can be scanned by smartphones. Once scanned, scannable QR codes can take you to detailed information on the site.
There are many ways to get more information from QR codes. Would you like one? Perhaps not. What about after Bloggy B-Card Week? Maybe. On Wednesday and Thursday, I’ll write more about QR codes, so stay tuned.
11. Contributor Gigs
Your business card may contain information about other blogs or publishing sites where you have contributed.
Printing too many cards does make you sound important (in a good way), but be careful not to overdo it. This gig may change at any time (yours or theirs).
12. Identifying Elements from Your Blog
If your blog is designed well, you will want your business card to atrodo gerai with it. Make sure your blog logo is identifiable. If you haven’t done so already, include your blog’s signature colours, fonts, etc.
13. Taglines and Stories
Your blog’s tagline: What’s it about? In one sentence, please tell us about your blog. Those who are interested in what you have to say may visit your blog more often than someone saying Adventuroo.com.
Ką daryti, jei turite daugiau nei vieną tinklaraštį?
The tricky part is here, isn’t it? A separate business card and a personal card are absolutely fine, especially if one is more tailored to the business.
However, if you have more than two blogs, it might not be a great idea to hand out multiple business cards.
One card can be incorporated into another for convenience. However, make sure you do not overload the card. You can choose simple colour schemes and write your blog names in the fonts of each blog if your design is too different.
Norėdami padėti jiems rasti visus jūsų tinklaraščius, galite naudoti QR kodą (daugiau apie tai vėliau šią savaitę).
DUK
💡 How can a business card improve networking for bloggers?
It encourages follow-ups after first meetings at conferences, workshops, or social gatherings. Having a well-designed business card also reflects professionalism and can make a memorable impression, which is essential for building and maintaining relationships in the blogging community.
📈 Do business cards actually lead to increased blog traffic?
While business cards themselves may not directly increase blog traffic significantly, they facilitate networking and relationships that can. For instance, handing out your card to the right person can lead to collaborations, guest blogging opportunities, or social media shares, all of which can drive traffic to your blog indirectly.
🎨 How does the design of a business card reflect on a blogger?
The design of your business card is a direct reflection of your brand. A clean, visually appealing design can communicate professionalism and attention to detail, while a creative and unique card can showcase your blog's personality and niche.
📊 Is it worth the investment for bloggers to get business cards?
Considering the relatively low cost of designing and printing business cards against the potential benefits of networking, collaboration, and brand recognition, it's generally a worthwhile investment for bloggers. The key is to view business cards as a tool for opening doors to opportunities rather than a direct marketing tool for increasing blog readership.
Greitos nuorodos
- Mėnesio turinio planavimas: optimizuokite savo tinklaraščio kūrimą!
- Kaip užsidirbti daugiau pinigų rašant tinklaraščius
- What Features Make a Blog Stand Out? Ultimate Tips
- Svarbios priežastys, kodėl jūsų verslas turi turėti tinklaraštį
Conclusion: Just Don’t Overdo It, Okay?
Having a business card for your blog is like carrying a little piece of your blog everywhere you go.
It’s a small tool that packs a big punch in making lasting impressions and building connections.
Whether you’re at a big conference or just bump into someone curious about your work, a business card can be the bridge between a quick chat and a meaningful relationship.
So, investing in business cards is a smart move. They’re not just paper; they’re opportunities waiting to happen!
