Why You Need A Business Card For Your Blog In 2024?
Ăltima atualização em: 1 de abril de 2024 by Andy Thompson
Bloggers tend to have email signatures, Facebook pages, and Twitter timelines, but itâs also important to have business cards available when we meet offline.
Ă importante ter um cartĂŁo de visita para se apresentar aos leitores ou parceiros de negĂłcios, mesmo que vocĂȘ seja um blogueiro iniciante ou ainda nĂŁo tenha participado de nenhuma conferĂȘncia.
Por que vocĂȘ precisa de um cartĂŁo de visita para seu blog?
Os cartĂ”es de visita sĂŁo particularmente Ășteis nas seguintes situaçÔes:
1. Conferences:
Durante o Tipo A na semana passada, distribuĂ cerca de 100 cartĂ”es. Os blogueiros podem se lembrar melhor de vocĂȘ trocando cartĂ”es de visita em uma conferĂȘncia de blog. Certifique-se de distribuir seus cartĂ”es de visita a todas as marcas com as quais gostaria de trabalhar.
Seus leitores provavelmente nĂŁo recebem prĂȘmios pelo correio com frequĂȘncia, mas vocĂȘ pode precisar fazer isso em algum momento. Colocar um cartĂŁo em seu pacote de prĂȘmios adiciona um toque pessoal agradĂĄvel. Awww. Quanta gentileza.
HĂĄ mĂŁes descoladas no parque, donos de empresas interessados ââem oferecer contato com blogueiros e pessoas que vocĂȘ acabou de conhecer que sĂŁo blogueiros. Compartilhe seu cartĂŁo com eles!
What To Put On a Blog Business Card?
Seu cartĂŁo de visita pode dizer muitas coisas, mas o que deveria dizer? HĂĄ um ponto importante na minha primeira resposta, entĂŁo ouça: vocĂȘ deve definir metas de blog antes de começar um blog.
VocĂȘ jĂĄ considerou as metas que âos especialistasâ sugerem que vocĂȘ estabeleça? Sim, sĂŁo esses.
Decida como vocĂȘ deseja que seus cartĂ”es de visita pareçam antes de criĂĄ-los. Quantos vocĂȘ deve ter? Sobre o que vocĂȘ quer escrever? Como podemos ajudar? NĂŁo hĂĄ limitaçÔes. Seja o mais especĂfico possĂvel.
O cartĂŁo de visita do blog tem vĂĄrios itens que vocĂȘ DEVE incluir, apesar de eu ter acabado de dizer âdependeâ.
1. Nome
Isnât that obvious? People must understand who you are. If your full name is not used on your blog, you can still use your first name.
So, what if your name is not used on your blog? At least you will have a means of addressing yourself. Consider using a pseudonym or some other name.
2. URL do site
You have these cards; why do you even have them? For blogging, of course. If you want to provide a URL for your blog, here are a few suggestions:
If your blog URL works without the âwww,â the âwwwâ is optional. Take a look now.
Please verify that your blogâs URL works without the www (if it is a Blogspot or WordPress.com site). This makes the card look crowded and consumes valuable space.
If you donât have a bloggy email, create a Gmail account or, even better, create one using your domain name (if you own a domain). You can even forward it to your primary email address if you like.
Seguindo as informaçÔes obrigatórias, inclua as seguintes informaçÔes em seu cartão B:
4. Your Picture
The idea is a good one, but it is not absolutely necessary. We can often see a photograph of someone and recall a great conversation we had from our past.
That makes you memorable. Pro: you can have too many pieces of information on that card, and it may clash with your blogâs colours (I doubt your picture matches your blogâs colours).
Keep your cardâs picture updated if you decide to use one. A picture that was taken five years ago or has a different color of hair is useless. Remember to include a photo of yourself on your blog if you donât put one.
5. NĂșmero de telefone
Your goals will determine what you should do. Business-oriented services (consulting, design, etc.) require a phone number, so if you offer them, you should provide them.
You can redirect the Google Voice number to your personal number if youâre worried about privacy.
It doesnât matter who you are. You should consider it if you manage a community blog. For example, if you provide business services, you might want to list âGraphic Designer, Blogger.â
Also, if youâre interested in freelance writing, you might want to list âWriter and Bloggerâ or âWriter.â Just donât worry about including a title.
7. Twitter Handle
O mais importante rede de mĂdia social for bloggers is Twitter, and Iâll get to the rest in a moment. People typically introduce themselves at conferences by using their real names and their Twitter handles.
This is absolutely true. Blogging is all about identifying yourself. As such, it would be beneficial for your B-card to display your Twitter handle(s).
8. Other Social Links (Facebook, LinkedIn, Instagram)
Dependendo da situação. Pode ser uma boa ideia colocar seu Facebook, LinkedIn, and Instagram handles there if youâre a photographer with a lot of activity.
However, donât put too much information on your business card.
Instead, use your blog to connect with people. Your blogâs homepage should include all the social media buttons you use so readers can easily access all of your meios de comunicação social contas.
9. Localização
If you have space, you may want to include your city and state. But why? Brands sometimes hire bloggers who live in a specific region for a campaign.
Isso torna mais fĂĄcil para os visitantes do seu blog descobrirem onde vocĂȘ mora, jĂĄ que vocĂȘ torna mais fĂĄcil para eles encontrĂĄ-lo.
Alguns representantes de relaçÔes pĂșblicas que conheci na Ășltima conferĂȘncia de que participei me recomendaram que o tivesse em meu cartĂŁo de visita.
10. CĂłdigos QR
A QR code is a code that contains information. This little gem of awesome can be scanned by smartphones. Once scanned, scannable QR codes can take you to detailed information on the site.
There are many ways to get more information from QR codes. Would you like one? Perhaps not. What about after Bloggy B-Card Week? Maybe. On Wednesday and Thursday, Iâll write more about QR codes, so stay tuned.
11. Contributor Gigs
Your business card may contain information about other blogs or publishing sites where you have contributed.
Printing too many cards does make you sound important (in a good way), but be careful not to overdo it. This gig may change at any time (yours or theirs).
12. Identifying Elements from Your Blog
If your blog is designed well, you will want your business card to parece bom with it. Make sure your blog logo is identifiable. If you havenât done so already, include your blogâs signature colours, fonts, etc.
13. Taglines and Stories
Your blogâs tagline: Whatâs it about? In one sentence, please tell us about your blog. Those who are interested in what you have to say may visit your blog more often than someone saying Adventuroo.com.
E se vocĂȘ tiver mais de um blog?
The tricky part is here, isnât it? A separate business card and a personal card are absolutely fine, especially if one is more tailored to the business.
However, if you have more than two blogs, it might not be a great idea to hand out multiple business cards.
One card can be incorporated into another for convenience. However, make sure you do not overload the card. You can choose simple colour schemes and write your blog names in the fonts of each blog if your design is too different.
Para ajudĂĄ-los a encontrar todos os seus blogs, vocĂȘ pode usar um cĂłdigo QR (mais sobre isso nesta semana).
Perguntas Frequentes:
đĄ How can a business card improve networking for bloggers?
It encourages follow-ups after first meetings at conferences, workshops, or social gatherings. Having a well-designed business card also reflects professionalism and can make a memorable impression, which is essential for building and maintaining relationships in the blogging community.
đ Do business cards actually lead to increased blog traffic?
While business cards themselves may not directly increase blog traffic significantly, they facilitate networking and relationships that can. For instance, handing out your card to the right person can lead to collaborations, guest blogging opportunities, or social media shares, all of which can drive traffic to your blog indirectly.
đš How does the design of a business card reflect on a blogger?
The design of your business card is a direct reflection of your brand. A clean, visually appealing design can communicate professionalism and attention to detail, while a creative and unique card can showcase your blog's personality and niche.
đ Is it worth the investment for bloggers to get business cards?
Considering the relatively low cost of designing and printing business cards against the potential benefits of networking, collaboration, and brand recognition, it's generally a worthwhile investment for bloggers. The key is to view business cards as a tool for opening doors to opportunities rather than a direct marketing tool for increasing blog readership.
Having a business card for your blog is like carrying a little piece of your blog everywhere you go.
Itâs a small tool that packs a big punch in making lasting impressions and building connections.
Whether youâre at a big conference or just bump into someone curious about your work, a business card can be the bridge between a quick chat and a meaningful relationship.
So, investing in business cards is a smart move. Theyâre not just paper; theyâre opportunities waiting to happen!
Divulgação de afiliados: Com total transparĂȘncia - alguns dos links em nosso site sĂŁo links de afiliados, se vocĂȘ os usar para fazer uma compra, ganharemos uma comissĂŁo sem nenhum custo adicional para vocĂȘ (absolutamente nenhum!).