bloggersideas

Google Search Tests New Feature by Dropping 100 Results

Last Updated on: September 16, 2025 by

Google Search tests are stirring excitement by limiting the option to show 100 search results on one page. Using the “&num=100” parameter in a search URL now works only sometimes, suggesting Google is exploring new ways to present search results. This could signal a shift in how Google handles result pagination, a tool that has long been essential for researchers, marketers, and data analysts. Experts believe this change may be part of Google’s strategy to simplify the user experience, lower server load, or promote more focused searches.

Inconsistent Results Signal Ongoing Google Search Tests

Google Search Tests have created a Buzz

The Google Search tests began when SEOwner on X noticed the “&num=100” parameter failing to show 100 results on a single page. Tests confirm the issue occurs sporadically, working about half the time. Some users see it fail when signed into Google, others when signed out, and some in both cases.

Also Read: ZeroGPT Review– The Best Tool to Spot AI-Written Content

For instance, the parameter works when signed out but often fails when signed in. This inconsistency suggests Google is actively testing changes to its search result display. A side-by-side video shared on X shows one browser with the parameter working and another where it fails. These Google Search tests may also disrupt rank tracking tools, affecting SEO professionals. Google has not yet responded to requests for a statement, and the feature has fully stopped working for some, breaking most trackers.

How to Check the 100 Results Parameter?

  • Open Google Search: Go to google.com in your browser.
  • Perform a Search: Enter any query in the search bar.
  • Modify the URL: Add “&num=100” to the end of the search URL (e.g., google.com/search?q=test&num=100).
  • Check Results: See if 100 results load on one page or if it reverts to the default 10.
  • Test Signed In/Out: Try the parameter while signed into Google and signed out to compare.

The Google Search tests have sparked discussions on X, with SEO experts and users debating the impact on search efficiency and tracking tools. As Google continues to refine its platform, these tests could reshape how users and professionals interact with search results. Stay tuned for updates as Google’s plans unfold.

More News To Read: Core Web Vitals: WordPress Lags Behind Top CMS Platforms

Canonical URLs Boost SEO by Tackling Duplicate Content

Jitendra Vaswani
This author is verified on BloggersIdeas.com

Jitendra Vaswani is a globally recognized expert in SEO and AI-driven digital marketing. He has spoken at leading international events and is the founder of Digiexe, a results-driven digital marketing agency, Venuelabs, a platform that helps brands amplify their voice with expert PR and marketing solutions, and AffiliateBooster, a WordPress plugin tailored for affiliate marketers. With over a decade of hands-on experience, Jitendra has empowered countless businesses to thrive online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, has sold more than 20,000 copies worldwide, reflecting his influence and dedication to helping digital marketers achieve success. Follow Jitendra on Instagram, Facebook, and LinkedIn.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Leave a Comment