Google Chrome rolls out a game-changing Chrome feature update to declutter your browsing experience. Launched on October 12, 2025, this update automatically revokes notification permissions from websites you haven’t visited recently, cutting down on pesky pop-ups. Available on Android and desktop, the feature targets user comfort while keeping installed web app notifications intact. As Chrome doubles down on privacy and control, this tweak promises a smoother, less intrusive web journey. Here’s what you need to know about this smart addition and how it reshapes your online experience.
Chrome Feature Update: Smarter Notifications for a Cleaner Browser
The Chrome feature update introduces auto-revocation of notification permissions for dormant websites, ensuring only relevant alerts reach you. Google’s blog post highlights that less than 1% of notifications see user interaction, signaling a need to curb the flood of unwanted prompts. This move aligns with Chrome’s Safety Check, which already manages permissions like camera and location access.
Key aspects of the Chrome feature update include:
- Auto-Revocation: Removes notification permissions for sites you haven’t visited recently.
- User Control: Alerts users when permissions are revoked, with options to restore via Safety Check or site settings.
- Customizable Settings: Allows disabling auto-revocation for users who prefer persistent notifications.
- Web App Exemption: Ensures notifications from installed web apps remain unaffected.
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Google reports that tests show a “significant reduction in notification overload” with minimal impact on total clicks. Interestingly, sites with fewer notifications see increased engagement, proving less can be more. The feature empowers users to reclaim control, aligning with Chrome’s ongoing push for safety and privacy.
This Chrome feature update responds to growing user frustration with notification spam, offering a seamless fix without sacrificing functionality. You can tweak settings to suit your needs, ensuring favorite sites keep their alerts active. As Google refines its browser to prioritize user experience, this update sets a new standard for managing digital noise. Curious about enabling or adjusting it? Dive into Chrome’s Safety Check or site settings to explore. Stay ahead of the curve—update Chrome now and enjoy a cleaner, distraction-free web.
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