In this episode of the Insider Hustler’s Brain Podcast, Jitendra Vaswani talks to Jabez Reuben, the founder of Link Building Mastery.
Jabez shares his inspiring story of how he went from working as a house servant to becoming a successful SEO expert.
They discuss the growth of his agency, the importance of building a personal brand, and how community collaboration helped him along the way.
From House Servant to SEO Success
Jabez started his career in India as a house servant. However, after a bike accident, he found himself learning SEO, digital marketing, and building websites during his recovery.
What followed was a decision that changed his life—moving to Chiang Mai, Thailand, to pursue his passion for the online space. Over time, he mastered SEO and launched Link Building Mastery, which began as a small event but grew into a mini-conference with over 70 attendees.
A big part of Jabez’s success has been his belief in collaborating with competitors. Rather than seeing others as rivals, he embraced the idea of shared growth.
This philosophy allowed him and others to collaborate and learn from each other, helping his event flourish.
“Collaborating with competitors leads to mutual growth and success.” — Jabez Reuben
One key takeaway from Jabez’s experience is the importance of personal branding. Even though he considers himself an introvert, he realized that, in today’s world, entrepreneurs need to put themselves out there.
Building his personal brand was an essential step in gaining visibility and credibility within his industry. Despite the discomfort, Jabez pushed himself to actively engage with his audience and participate in public speaking.
On the topic of AI, Jabez has a positive view. Rather than fearing AI as a threat, he sees it as a valuable tool that helps boost productivity. He’s embraced AI for tasks like content creation and data analysis, which allows him to focus on the creative aspects of his work.
When it comes to finance, Jabez stresses the importance of investing in oneself.
He acknowledges that early on, he spent money on luxury experiences, but later realized that investing in skills, knowledge, and self-improvement yields the most value. His main goal is to leave a legacy for his family and inspire the next generation with his journey.
“Invest in yourself and your growth, not just your wealth.” — Jabez Reuben
Jabez’s daily routine is built on gratitude and flexibility. He starts each day with a moment of reflection, spending quality time with his wife before diving into work.
Jabez values adaptability, understanding that setbacks and changes in routine are natural and should be embraced as part of growth.
Also Read:
- How Charles Floate Makes 7 Figures With Affiliate Marketing?
- Interview with Koray Tuğberk on AI and Programmatic SEO Secrets
- Kripesh Adwani Interview- How He Makes 6 Figures Every Month From YouTube?
- Chris Tzitzis On Selling His 7-Figure Agency, Life Regrets, and Missing His Mom
- David Johnson: (Regrets and Redemption) How He Built a $1M Affiliate Empire?
A Personal Note from Jitendra
Listening to Jabez’s story really made me think about how important it is to keep going, no matter where you start.
His journey shows that hard work, staying true to yourself, and collaborating with others can lead to great things.
What stuck with me most is his focus on personal branding—it’s something we often overlook, but it’s so powerful.
I hope you find his story as inspiring as I did, and remember that growth isn’t just about your business, it’s about you, too.
