In this episode, I had the chance to listen to a very honest and practical conversation with Niels Zee, an affiliate marketer who completely changed his business after Google updates wiped out most of his SEO traffic.
What stood out to me wasn’t just the numbers he shared, but the calm way he talked about failure, rebuilding, and staying positive in a fast-changing industry.
This interview is full of lessons for anyone working in SEO, affiliate marketing, or digital advertising.
🤩 From SEO Setbacks to Google Ads Success
Niels explains that his biggest affiliate site lost almost all of its traffic after Google’s helpful content updates. First it dropped by half. A year later, nearly all of it was gone.
Instead of fighting the algorithm, he made a bold move and switched to Google Ads.
His thinking was simple. If a keyword makes money when you rank first, it should also make money when you pay to appear at the top.
Because of his SEO background, he already knew which keywords converted well. That made the transition much easier.
👇 How He Reached $92,000 Profit in One Month?
With Google Ads, Niels built a system that brought in over $112,000 in revenue in one month and kept about $92,000 in profit after expenses.
What I found interesting is how practical his advice is. He says most SEO affiliates already have everything they need.
They have pages, proven keywords, and buyer intent. The real work is improving landing pages and conversion rates.
He also says this model feels safer because he is now paying Google for traffic rather than relying on free rankings that can disappear overnight.
Partnering With Matt Diggity and Building Affram
After finding success with paid ads, Niels reached out to Matt Diggity. Together, they created Affram, a paid ads agency for affiliate sites.
Niels brought the ad strategy. Matt brought the audience and the agency setup. The partnership worked quickly, and their client list filled up months in advance.
This part of the story reminded me how powerful the right partnership can be when skills truly complement each other.
🔥 How He Builds High-Converting Pages?
For Google Ads, Niels follows one rule: go straight to the answer.
He skips long introductions and shows the best products at the top of the page. He uses clear buttons, strong call-to-action text, discount codes, and social proof.
One small trick that surprised me was showing today’s date on discount offers to create urgency. That alone increased conversions by up to 15 percent.
Thoughts on AI and the Future
Niels believes AI is helpful but not a threat. He says tools like ChatGPT are not sending much traffic yet, and Google still has a big advantage because of its long history and data.
What I liked most here was his optimism. Instead of worrying about AI, he believes digital marketers are in a great position to benefit from it.
Life Advice That Stuck With Me
Toward the end, the conversation becomes very personal.
Niels says his biggest regret was not trusting his instincts in some past partnerships. Today, he values working with people who bring positive energy, not just money.
He starts his day with gratitude and meditation, and believes stress leads to bad business decisions. His main belief is simple: money buys freedom, not happiness.
What stayed with me most is this idea. Instead of chasing big numbers, focus on building a calm life that covers your real needs and gives you peace of mind.
Also Read:
- How Charles Floate Makes 7 Figures With Affiliate Marketing?
- Jabez Reuben’s Inspiring Entrepreneurial Journey: Life Lessons and Insights
- Kripesh Adwani Interview- How He Makes 6 Figures Every Month From YouTube?
- Chris Tzitzis On Selling His 7-Figure Agency, Life Regrets, and Missing His Mom
- David Johnson: (Regrets and Redemption) How He Built a $1M Affiliate Empire?
💥 A Personal Note
Listening to Niels reminded me that success in digital marketing isn’t about a single tactic or platform. It’s about being flexible, trusting yourself, and staying calm when things fall apart.
If you’re struggling with SEO updates, paid traffic, or just feeling unsure about your next move, this interview is worth your time.
It’s not just about making money. It’s about building a business — and a life — that can survive change.
