Success has a way of rewriting expectations. From the outside, building and selling a 7-figure agency looks like the finish line. Financial freedom. Validation. Proof that the grind was worth it.
For Chris Tzitzis, it wasn’t that simple.
Chris opens up about selling his SEO and link-building agency, and why the decision came with emotions he didn’t expect. What he shares isn’t a business case study. It’s a personal reckoning.
“This conversation stayed with me longer than most. Not because of the numbers or the exit, but because of how honestly Chris talks about time, family, and the moments you don’t realize you’re missing until they’re gone. If you’re building something right now, this one is worth slowing down for.”
🔥 The Cost Of Building Something Big
Chris spent years growing an agency that many people in the industry admired. Clients trusted his work. Revenue grew. The business worked.
But behind the scenes, the demands of running and scaling an agency quietly took their toll. Long hours. Constant responsibility. Little mental space left for anything else.
Like many founders, Chris assumed this was temporary. Sacrifice now, enjoy life later.
Later came, and the clarity didn’t.
Success Without Presence
One of the most striking moments in the conversation is when Chris talks about family, especially his mother. While he was focused on growth and performance, time kept moving. Moments passed that could not be recovered.
Selling the business forced him to sit with that reality.
Money solved practical problems, but it didn’t undo missed time or emotional distance. The sale didn’t feel like an ending. It felt like a mirror.
Redefining What Winning Looks Like
Chris doesn’t frame his decision as regret. He frames it as awareness.
He succeeded at what he set out to do. But the experience reshaped how he defines success now, not as revenue milestones or deal size, but as alignment between work and life.
That shift is uncomfortable to talk about, especially in industries that glorify nonstop growth. Yet it’s a conversation more founders quietly have once the noise fades.
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👉A Message for Builders and Founders
This story resonates because it’s honest. Not everyone will sell their business.
Not everyone should. But nearly everyone building something intense will face a moment where they have to ask:
What am I optimizing for?
Chris’s experience is a reminder that ambition doesn’t have to disappear. It just needs direction. And sometimes the bravest move isn’t pushing harder, but stepping back and choosing differently.
