Google just made life much easier for local businesses. Starting today, Google Business Profiles adds two powerful tools to Google Posts: full scheduling and one-click multi-location publishing. Busy owners and agencies can now plan weeks of content in minutes and push the same update to dozens of stores instantly.
These upgrades arrive just in time for the holiday rush. Google’s Local Search Ads specialist Lisa Landsman shared the news on LinkedIn, saying the features let businesses “get events, offers, and updates in front of customers who are actively searching” without the daily scramble.
New Google Business Profiles Features You’ll Love
- Schedule posts in advance – Pick any future date and exact time. Create your entire week or month of Google Posts when it suits you, and they go live automatically.
- Publish to multiple locations at once – Manage 10 stores or 100? Write one post, tick the locations, and hit publish – every selected profile updates instantly.
- Perfect holiday timing – Promote Black Friday deals, Christmas hours, or New Year events exactly when customers search, even if you’re closed or busy.
Businesses already feel the difference. Agencies that handle chains no longer copy-paste the same post manually across profiles. Small owners can batch-create weekend promotions on a quiet Tuesday morning and relax.
“Why we care,” says search expert Barry Schwartz, “real businesses run on real schedules. These tools remove the ‘I forgot to post’ panic and help you stay visible exactly when customers look.”
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The updates appear now in the Google Business Profiles dashboard worldwide. No extra cost, no complicated setup – just log in and see the new “Schedule this post” button and multi-location checkbox.
With searches for “open now,” “near me,” and holiday gifts spiking, strong Google Business Profiles drive foot traffic and calls. These simple tools give every local business, from cafes to clinics, the power to compete like big brands.
Holiday season just got less stressful and a lot more profitable.
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