Stewart “SEO Jesus” Talks AI, Rankings, and Smart SEO 🔥

In this episode of the Insider Hustler’s Brain Podcast, Jitendra Vaswani sits down with Stewart, widely known as “SEO Jesus,” for one of the most honest conversations about the future of SEO, the rise of AI, and what it really takes to survive in competitive online businesses.

What I personally enjoyed about this interview is how practical Stewart is. There’s no hype here. No trends for the sake of trends. Just real strategies from someone who has tested, failed, adjusted, and kept building.

🚀 Clicks, CTR, and Temporary Ranking Wins

Stewart opens up about using viral traffic and click-through rate manipulation to create fast ranking boosts, especially in high-ROI niches like iGaming.

He explains that once a site is already close to page one, user behavior matters more than backlinks.

What stood out to me is how calmly he talks about this shift.

Instead of chasing endless links, he’s watching how Google reacts to real users. It’s a reminder that SEO today is no longer just technical. It’s behavioral.

Cheap Backlinks and Testing Faster

One of the most surprising parts of the interview is his strategy using AP Newswire for backlinks. By buying in bulk, Stewart explains how he can get hundreds of contextual links at a very low cost.

But the real lesson here isn’t just about cheap links. It’s about speed.

Rather than spending months building one perfect site, Stewart prefers to launch many small sites quickly, see which ones start ranking, and then invest more into the winners.

That mindset alone is incredibly valuable if you’re working in competitive niches.

😮 AI Is Changing Search, and Many Models Won’t Survive

Stewart is very clear about where things are going. With AI Overviews and zero-click searches, many affiliate blogs and content sites are slowly losing their edge.

His advice is simple but powerful: “Be the product.”

Instead of relying only on information sites, he recommends building services, SaaS, or real businesses that AI can’t replace.

People may read AI answers, but they still need agencies, software, and real professionals.

This part really stuck with me. It’s not about fighting AI. It’s about building something that works with the new reality.

Real Business Advice and Regrets

The most personal moment comes when Stewart talks about regret.

His biggest mistake was hesitation. Staying too long in jobs he hated. Holding on to relationships that weren’t working. Waiting instead of acting.

Now his philosophy is very direct: move faster, decide faster, and don’t be afraid to cut what’s not working.

He also shares his admiration for Warren Buffett, not for wealth, but for discipline, patience, and living simply despite success.

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A Personal Takeaway

What I loved most about this conversation is how honest it feels.

SEO is changing fast. AI is changing even faster. And Stewart doesn’t pretend he has all the answers. He’s simply adapting, testing, and building businesses that make sense in the real world.

If you’re working in SEO, affiliate marketing, or building anything online, this episode is more than a strategy talk. It’s a reminder that the most important skill today is adaptability.

Aishwar Babber
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Aishwar Babber is a digital marketer and blogger with a focus on tech and gadgets. He runs Twinstrata, a platform centered on proxies, offering insights into their role in enhancing online privacy, security, and performance. With expertise in SEO, digital marketing, and SMO, Aishwar is also an active investor in AffBoosters, supporting the growth of blogging and affiliate marketing. Follow Aishwar on Instagram, Facebook, and LinkedIn.

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