Online shoppers love clear details on shipping costs, delivery times, and easy returns. These factors build trust and often decide if someone clicks “buy.” On November 12, 2025, Google announced big news that helps every merchant share accurate shipping and return policies directly with Google Search. Now, even small stores without a Google Merchant Center account can highlight free shipping, fast delivery, or generous returns in search results, knowledge panels, and brand profiles.
This update lets more businesses attract customers by showing transparent shipping and return policies right when shoppers need them most.
Two Simple Ways to Add Your Shipping and Return Policies
Google gives merchants two easy options to share this info – pick what works best for you:
- Set it up in Search Console (no code needed): If Google sees your site as an online store, you now access a simple “Shipping and returns” section in Search Console settings. Just fill in your policies through a user-friendly form. Search Console settings override everything else, and the feature rolls out worldwide over the next few weeks.
- Use new organization-level structured data: Add code once for a site-wide shipping policy instead of marking up every product. Place the new ShippingService markup (nested under Organization) on your shipping policy page. Test it easily with Google’s Rich Results Test tool. Product-specific shipping details still override the general policy when needed.
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Merchants who already use product-level markup or Merchant Center can keep doing so – or combine methods. Adding clear shipping and return policies helps Google display your info prominently, boosts click-through rates, and turns more searches into sales.
This change levels the playing field for independent e-commerce sites. Update your shipping and return policies today and watch your visibility grow!
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