Big ecommerce giants just changed the game again. Amazon India and Flipkart now actively optimise product listings to rank higher when shoppers ask AI chatbots like ChatGPT, Google Gemini, Perplexity, and Claude for buying recommendations. This new battle for AI chatbot visibility proves that tomorrow’s customers will shop with conversations, not search bars.
After the Diwali sale rush ended, Amazon India quietly started a pilot project to make selected products appear at the top of ChatGPT answers. Sources say the company will expand it to all categories if results impress. At the same time, Flipkart holds talks with specialist firms that offer generative engine optimisation (GEO) services.
Experts predict every major player, from quick-commerce apps to smaller marketplaces, will soon follow the same path as millions shift from Google to AI chatbots for shopping.
Why AI Chatbot Visibility Matters Now
Traditional SEO focused only on keywords. AI chatbots work differently: they understand full questions and pick the best answer. To win, sellers must optimise for both keywords and real user prompts.
Here’s exactly what Amazon and Flipkart now change in listings and boost AI Chatbot visibility:
- Add natural-language phrases that match common chatbot questions
- Highlight price, fast delivery dates, stock availability, and exact location details
- Rewrite product descriptions so AI understands and trusts them more
- Place the most important information in the perfect order for LLM ranking
Startups like Consumable AI, Siftly, and Asva AI already help brands scrape thousands of real chatbot searches to find winning patterns.
This is only step one. Industry leaders call the next phase “agentic commerce,”: where AI bots complete the entire purchase for the user without leaving the chat. Recent moves show it’s coming fast:
- BigBasket lets Indians shop and pay via ChatGPT using UPI
- Shopify merchants sell directly inside ChatGPT through OpenAI’s new protocol
- Etsy, Walmart, and Perplexity already enable full AI checkout in the US
Also Read: Perplexity AI Statistics: Latest Data, Revenue, Users and more
Amazon even launched its own shopping agent, Rufus, while sending legal warnings to rivals who try to buy on its site automatically. One thing is clear: brands that ignore AI chatbot visibility today will simply disappear from tomorrow’s shopping conversations. The future of e-commerce is already talking, and it’s listening to chatbots.
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