In the fast-evolving digital landscape of 2025, mastering search engine optimisation (SEO) opens doors to skyrocketing website traffic and business growth—without spending a dime. As AI tools and algorithm updates reshape online visibility, free SEO courses in 2025 emerge as game-changers for beginners, marketers, and site owners alike. Created by industry giants like Semrush, HubSpot, and Google experts, these no-cost gems pack practical skills, certificates, and real-world tactics. Whether you aim to rank higher on Google or craft killer content, dive into our curated roundup of the nine best free SEO courses in 2025. They deliver bite-sized lessons that turn novices into pros, all accessible online now.
The Nine Best Free SEO Courses in 2025: Specs and Highlights
These standout free SEO courses in 2025 blend theory with hands-on projects. Enrol today to boost your rankings and stay ahead of the curve.
- Semrush SEO Crash Course with Brian Dean Semrush Academy equips beginners with a step-by-step Google ranking blueprint.
- Length: 50 minutes (7 videos)
- Instructor: Brian Dean (Backlinko Founder)
- Key Skills: Keyword discovery, content creation, link building, performance tracking
- Perks: Certificate; actionable checklists
- HubSpot SEO Certification Course HubSpot Academy guides users through full SEO strategies for organic traffic surges.
- Length: 3 hours 50 minutes (26 videos)
- Instructors: Matthew Howells-Barby, Rachel Sheldon
- Key Skills: Site audits, keyword research, technical SEO, data analysis
- Perks: Certificate; real case studies
- Google SEO Fundamentals by UC Davis Coursera offers university-level depth on Google’s ranking mechanics.
- Length: 29 hours (4 modules)
- Instructor: Rebekah May
- Key Skills: Competitive analysis, sitemaps/robots.txt, technical audits, social signals
- Perks: Certificate; hands-on projects
- Semrush Keyword Research Course with Greg Gifford Master profitable keywords to fuel targeted traffic.
- Length: 47 minutes (8 videos)
- Instructor: Greg Gifford
- Key Skills: Search intent analysis, competitor spying, “not provided” decoding
- Perks: Certificate; content optimization framework
- The SEO Roadmap LearningSEO.io maps a self-paced journey from basics to advanced tactics.
- Length: Self-paced (10 sections)
- Creator: Aleyda Solis
- Key Skills: Workflows, platform-specific SEO, automation tools
- Perks: Curated expert resources; no certificate
- Content-Led SEO with Brian Dean Craft rank-worthy content that draws backlinks and readers.
- Length: 5 hours (27 videos)
- Instructor: Brian Dean
- Key Skills: Intent optimization, link creator strategies, scalable production
- Perks: Certificate; proven frameworks
- International SEO with Aleyda Solis Expand globally with targeted international tactics.
- Length: 1 hour 10 minutes (16 videos)
- Instructor: Aleyda Solis
- Key Skills: Market identification, localization, success metrics
- Perks: Certificate; implementation worksheet
- Local SEO Course with Greg Gifford Dominate local searches for brick-and-mortar wins.
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- Length: 78 minutes (10 videos)
- Instructor: Greg Gifford
- Key Skills: Google Business Profile tweaks, citations, review strategies
- Perks: Certificate; maintenance system
- Technical SEO Course with Bastian Grimm Fix site hurdles for peak performance.
- Length: 3 hours (34 videos)
- Instructor: Bastian Grimm
- Key Skills: Crawl optimization, mobile indexing, log analysis, JS SEO
- Perks: Certificate; real-world examples
Ready to level up? Grab a Semrush free trial alongside these free SEO courses in 2025, apply keyword hunts and audits, and watch your site soar. Start learning today—your top Google spot awaits!
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