ManyChat pricing is built around active contacts rather than a flat fee. The free plan sits at $0 and covers up to 25 active contacts a month. Essential runs $17 a month or $14 a month when paid annually and includes 250 active contacts.
Pro runs $39 a month or $29 a month annually and includes 2,500 active contacts. Business runs $99 a month or $69 a month annually and includes 7,500 active contacts. Advanced runs $199 a month or $139 a month annually and includes 25,000 active contacts.
Annual billing cuts the base rate by 18 to 30 percent depending on the tier. A 14-day free trial is open on Essential and Pro. Any active contacts above the plan’s included number add an overage charge. What you actually pay is the base rate plus any overage that appears on the bill.
The final amount is driven by how many unique people you message in a calendar month and whether you lock in the annual rate. Users who stay inside the included contact limit pay only the published plan price. Users who cross the limit see the base price plus a per-contact overage.
What Is ManyChat?
ManyChat is a messaging automation tool that works across Instagram, Facebook Messenger, WhatsApp, TikTok, Telegram, SMS, and email. You create flows that respond to comments, direct messages, and keyword triggers.
The same flows can collect contact details, send broadcasts, and move conversations into a shared inbox. Creators, coaches, and small businesses use it so they do not have to reply to every engagement by hand.
An active contact is any unique person you send a message to in a given month. Sending multiple messages to the same person still counts as one active contact. Most accounts begin on the free plan and move to a paid plan once monthly volume climbs.
How the Actual Monthly Bill Is Built?: ManyChat Pricing 2026
Your ManyChat bill depends on how many contacts you reach and which features you add. Each tier sets a base price, and extras can raise the total.
The breakdown below shows how those pieces add up. Check ManyChat’s pricing page for current rates before you budget.
Plan | Monthly Base | Annual Base (per month) | Contacts Included | Monthly Overage Rate | Typical Bill When You Stay Inside the Limit |
|---|---|---|---|---|---|
Free | $0 | $0 | 25 | None | $0 |
Essential | $17 | $14 | 250 | $0.10 | Base rate only |
Pro | $39 | $29 | 2,500 | $0.05 | Base rate only |
Business | $99 | $69 | 7,500 | $0.025 | Base rate only |
Advanced | $199 | $139 | 25,000 | $0.004 | Base rate only |
Annual billing also lowers the overage rate. Local taxes are added at checkout and appear on the final invoice. The 14-day trial means the first two weeks cost nothing if you cancel before the trial ends.
1. Free Plan: What You Actually Pay
The free plan is $0 with no payment method required. It covers 25 active contacts, any two channels chosen from Instagram, TikTok, Messenger, or Telegram, up to four live automations, and one user.
ManyChat branding appears on outbound messages. As long as you stay under 25 active contacts the bill remains $0. The moment you cross that number you must upgrade or the automations stop for new contacts.
Most people use the free plan to test a single comment-to-DM flow or a welcome sequence. Once the test works and volume grows, the free limit is reached and a paid plan becomes necessary.
2. Essential Plan: What You Actually Pay
Essential is $17 a month or $14 a month when billed annually ($168 a year). It includes 250 active contacts and removes the four-automation cap. A 14-day free trial is available.
If your month stays at or below 250 active contacts you pay only the base rate. Every contact past 250 adds $0.10 on monthly billing (approximately $0.082 on annual).
A month with 300 active contacts on monthly billing therefore costs $17 + 50 × $0.10 = $22. Early-stage accounts that have outgrown the free plan but are still well under a few hundred contacts usually land here. Annual billing keeps the recurring amount lower if the volume is steady.
3. Pro Plan: What You Actually Pay
Pro is $39 a month or $29 a month when billed annually ($348 a year). It includes 2,500 active contacts, AI-assisted replies, broadcasts, and access to WhatsApp, SMS, and email. A 14-day free trial is available.
Staying at or below 2,500 active contacts means the bill equals the base rate. Each contact past 2,500 adds $0.05 on monthly billing. A month with 3,000 active contacts on monthly billing therefore costs $39 + 500 × $0.05 = $64.
Most creators who want AI tools and room to grow without constantly watching the limit choose Pro. Annual billing reduces both the base amount and the overage rate, so the gap between monthly and annual becomes larger as volume increases.
4. Business and Advanced: What You Actually Pay
Business is $99 a month or $69 a month annually and includes 7,500 active contacts. Advanced is $199 a month or $139 a month annually and includes 25,000 active contacts.
Overage rates are lower than on Pro. The bill equals the base rate whenever active contacts stay inside the included number. Once the limit is crossed the overage is added on top.
These tiers appear when monthly volume regularly moves into the thousands. Annual billing reduces the ongoing amount on both plans and also lowers the per-contact overage, which matters more as the contact count rises.
Factors That Change the Amount You Pay
Which plan you select.
Whether you choose monthly or annual billing.
How many unique people you message in the month.
Any overage once the included contacts are exceeded.
Extra inbox seats purchased on higher plans.
The 14-day free trial (zero cost if cancelled in time).
Local taxes added at checkout.
The renewal rate after the first term.
Whether you cancel before the next billing date.
Staying inside the included active-contact limit.
Worked Examples of Actual Cost
80 active contacts: free plan = $0.
180 active contacts on Essential monthly = $17.
180 active contacts on Essential annual = $14.
400 active contacts on Essential monthly = $17 + 150 × $0.10 = $32.
1,200 active contacts on Pro monthly = $39.
1,200 active contacts on Pro annual = $29.
3,200 active contacts on Pro monthly = $39 + 700 × $0.05 = $74.
6,000 active contacts on Business monthly = $99.
6,000 active contacts on Business annual = $69.
10,000 active contacts on Business monthly = $99 + 2,500 × $0.025 = $161.50.
These examples show how quickly overage can exceed the cost of the next higher plan.
Pros and Cons: ManyChat Pricing 2026
Pros
- Free plan at $0 with no card required.
- Annual billing lowers the recurring amount by 18–30 percent.
- Overage rates fall on higher plans and on annual billing.
- 14-day free trial on Essential and Pro.
- Clear contact limits on every plan.
Cons
- Monthly rates sit higher than annual rates.
- Renewal rates can be higher after the first term.
FAQs: ManyChat Pricing 2026
Free is $0. Essential is $17 monthly or $14 annually. Pro is $39 monthly or $29 annually. Business is $99 monthly or $69 annually. Advanced is $199 monthly or $139 annually. Overage is added only when active contacts exceed the included number.
Final amount = plan base rate + (extra active contacts × overage rate). Annual billing lowers both the base rate and the overage rate.
Yes. You can start the trial on Essential or Pro. Cancel before day 14 and nothing is charged.
Any unique person you message during the month counts as one active contact, no matter how many messages you send to that person.
Yes. Checkout shows the base plan rate. Any overage appears on the following bill if you exceed the limit.
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Closing Notes: ManyChat Pricing 2026
ManyChat pricing shows what you actually pay through a free tier, four paid tiers, and overage fees tied to active contacts. The free plan is $0 for up to 25 active contacts.
Essential is $17 a month or $14 annually. Pro is $39 a month or $29 annually. Business and Advanced carry higher base rates and higher contact allowances.
Annual billing reduces the rate by 18 to 30 percent and also lowers overage rates. A 14-day free trial is available on Essential and Pro. The amount on the bill equals the plan rate when active contacts stay inside the included limit.
Overage appears only after that limit is crossed. Count your typical monthly active contacts, start with the free plan or the trial, then select the lowest plan and billing cycle that covers the volume.
Check the current pricing page for the exact figures before you subscribe. For most accounts the actual cost is simply the annual rate of the plan whose contact limit matches normal monthly activity.
The platform bills on usage, so the final figure tracks the number of unique people you message each month.
