Top 12 Types Of Digital Marketing 2024: What Are They?

Mayroong iba't ibang uri ng digital marketing. Ngayon, susuriin ko ang ilan sa mga pinakakaraniwang uri na magagamit ng mga marketer na tulad mo para sa iyong kumpanya.

Tandaan na walang uri ang likas na nakahihigit sa isa; depende ito sa iyong partikular na mga pangyayari at pangangailangan. Higit pa rito, maaari mong (at dapat) paghaluin at pagtugmain ang iba't ibang uri para sa isang supercharged na diskarte sa advertising.

1. Nilalaman Marketing

One of the most effective indirect types of digital marketing is content marketing. Businesses typically market themselves by promoting their products, services, or brands.

Content marketing focuses on promoting your value through relevant and useful content. 

Content marketing encompasses a wide range of content types. E-books, brochures, infographics, case studies, blogs, videos, and social media posts are popular types of web content.

Isang mabisa nilalaman marketing strategy is about producing content your target audience wants to see to influence their purchasing decisions later on.

As the saying goes, “Content is king.” Content marketing drives results, builds trust, and raises brand awareness.

By publishing high-quality content, you establish yourself as an authority in your field. Your reputation among customers and fellow industry experts will also increase if you produce great content.

Another advantage of content marketing is that it complements any digital marketing effort. Good content should be the foundation of your digital marketing strategy.

Suppose you want to give shoppers more information about your products or services. In that case, you can create highly engaging social media posts or even include a QR code in your traditional marketing materials.

Ang pagsasama-sama ng content marketing sa proactive na customer service ay isang malakas na one-two punch kung ikaw ay isang service-based na negosyo o nagbebenta ng mga item na may mataas na tiket.

2. Search Engine Optimization (SEO)

Search engine-optimize (SEO) has been the marketing buzzword of the decade, and for a good reason: more than 90% of online experiences begin with a simple online search via search engines such as Google and Bing.

Marketers can use SEO to rank on search engine results pages (e.g., Google, Bing, and others) for their most relevant keywords, allowing them to reach many potential buyers or consumers.

After all, over 63,000 searches are performed every second. That is a tremendous amount of untapped potential!

An effective SEO strategy includes various complementary SEO techniques, such as keyword research, blog posts, backlink building, and technical site optimization.

Local SEO is a subset of SEO that focuses on marketing small businesses to their local communities.

One of the reasons for its popularity is that it is an effective type of inbound marketing platform.

This means that rather than reaching out to customers (who may or may not be interested in the first place), marketers focus on bringing customers to them via search engines – and these customers are, more often than not, ready to make a purchase decision.

Tinutulungan ng SEO ang mga marketer sa pag-optimize ng kanilang online presence upang maakit ang mataas na kalidad na trapiko sa website na may mataas na potensyal na conversion.

The main disadvantage is that SEO can become quite complicated and time-consuming for the average business owner, especially since the algorithms used by search engines like Google to rank content are constantly updated.

Fortunately, numerous digital marketing agencies provide comprehensive SEO campaign management services across various search platforms.

Kung mas gugustuhin mong magkaroon ng isang bihasang digital marketer o isang marketing team na pangasiwaan ang iyong SEO, tingnan ang The Search Initiative, isang firm na nagtrabaho sa Ahrefs, Skyscanner, SEMRush, at sa New York Post.

3. SEM – Search Engine Marketing

Because their names are so similar, search engine marketing (or SEM) and SEO are frequently confused.

Both work with search engines such as Google and Bing. However, these two types of digital marketing differ in some ways, and it is critical to understand them.

Habang tinutulungan ng SEO ang mga marketer sa organikong pagraranggo para sa kanilang mga target na keyword, nakatuon ang SEM sa pagtaas ng trapiko sa website mula sa mga search engine sa pamamagitan ng mga bayad na advertisement. Ang Bing Ads at Google AdWords ay ang dalawang pinakasikat na serbisyo ng SEM.

SEM enables marketers to place paid advertisements on search engine results pages. Except for an “Ad” label, these ads resemble organic search results in Google.

They appear at the top of the search results before any organic search results, providing you with high visibility and immediate brand awareness.

SEM is popular among digital marketers because it is simple to create targeted search results ads based on keywords and the searcher’s location.

You can target your ads to a specific demographic or geographic area. You can even go further and target competitor keywords, allowing you to “steal” some traffic from a competitor.

Ang marketing sa search engine ay hindi nilayon na palitan ang pag-optimize ng mga pahina ng resulta ng search engine. Dapat palaging gumamit ang mga marketer ng kumbinasyon ng dalawa upang humimok ng mas maraming trapiko sa paghahanap hangga't maaari sa kanilang mga website.

4. SMM – Social Media Marketing

Bilang ang pangalan, social media marketing (SMM) is all about using the power of content on social media platforms to market your business.

Over the last decade, social media networks have dominated digital media, attracting millions, if not billions, of users worldwide. This makes them a valuable source of traffic.

Tingnan lamang kung gaano karaming tao ang nasa tatlong pinakasikat na platform ng social media:

• Facebook – 1.66 bilyong aktibong user araw-araw
• kaba – 330 milyong aktibong buwanang gumagamit
• Instagram – 500 milyong aktibong pang-araw-araw na gumagamit

The key to running a successful social media marketing campaign is to create shareable (and possibly viral) content.

Marketers could post directly to their profile or add social media sharing buttons to their website, allowing visitors to share their content with their friends and family.

There are also sponsored posts and paid advertisements for each social media network, but you don’t have to spend money to build a large following.

Finally, one of the most significant benefits of social media marketing is that it is accessible and affordable, even for small businesses.

Ang mga channel sa social media ay mga kritikal na bahagi ng anumang epektibong diskarte sa digital marketing dahil isa sila sa ilang channel na nagbibigay-daan sa dalawang-daan na komunikasyon sa pagitan ng iyong brand at ng mga customer nito.

Users can like your posts, comment on them, and interact with your content.

It’s possible for some platforms even to allow users to send purchases and inquiries directly to your business, making them excellent lead-generation tools, especially when paired with mobile marketing.

Maaari mo ring iiskedyul at subaybayan ang iyong mga post gamit ang mga tool tulad ng Hootsuite o mga alternatibo nito upang makakuha ng mga insight sa kung ano ang pinakamahusay na gumagana para sa iyong negosyo.

5. Pay-Per-Click Advertising

Pay-per-click, also known as PPC, is a popular type of digital marketing. It’s an advertising model in which you only pay for the number of clicks on your ad.

Regarding ads on the SERP, PPC falls under the search engine marketing umbrella, but it can also include affiliate marketing (more on that later) and display advertising on another site.

Running a PPC ad usually involves little to no upfront cost. You only pay a small fee if a customer clicks on your ad. If no one clicks on it, you will not be charged.

This makes it appealing to small businesses with limited resources. However, predicting how much you’ll have to pay at the end of the month is difficult.

The average cost of a click is between $1 and $2, but this varies greatly depending on your industry and the keywords you want to target.

Highly competitive industries or keywords will charge more – the insurance industry has the highest cost-per-click, with some keywords costing as much as $50+ per click. Some keywords, on the other hand, will only cost you a few cents.

6. Affiliate Marketing.

Ano ang eksaktong ay kaakibat na pagmemerkado, At paano ito gumagana?

One of the most profitable types of digital marketing is affiliate marketing. It entails a partnership with an online retailer in exchange for a commission on every sale or lead you generate. The two most common methods are as follows:

• Ang pagbibigay sa kanilang mga mambabasa/tagasunod ng isang espesyal na code ng diskwento
• Ang kanilang website ng nilalaman ay nagli-link sa iyo

You pay your affiliate partner for site traffic/sales whenever a user enters the discount code or clicks on the link.

There are many affiliate marketing programs available for e-commerce sites, including Amazon Associates, eBay, Shopify, etc. You can also cut out the middleman by creating your affiliate program.

In most cases, it’s a win-win situation. You delegate some tasks to a marketing team, reach out to a new target audience or consumers in niche communities, set your own cost-per-click/sale, and only pay for actual conversions.

In exchange, your partners will earn a passive income with no upfront costs and minimal stress.

However, there are a few drawbacks and challenges. If you choose to do affiliate marketing through a well-known affiliate network, such as Amazon Associates, you will be competing with literally thousands of other businesses.

You are also restricted to Amazon’s rates, and you must learn how to work with their system to be successful.

You have far more control if you go the other route and create your affiliate program.

However, you must also handle the rest of the operations, such as reaching out to potential affiliates, training them, and tracking the leads they generate.

7. Email Marketing

Email Marketing ay isa pa rin sa pinakamalawak na ginagamit at epektibong paraan ng digital marketing.

Marketing via email is a great way to raise awareness of your products and services, build relationships with your customers, and motivate them to be loyal to you.

A successful email marketing campaign relies on building an email list, creating content that is engaging for your audience, crafting enticing subject lines, and planning the best time to send it.

The types of emails you can send are virtually limitless. Most customers are already familiar with the brand newsletter, where you can provide regular updates on the company’s activities.

You can also send emails when you launch a new product or service, redesign your website, open a new store, or host an event. Email marketing also includes confirmation emails, thank-you notes, and notifications.

8. Instant Messaging Marketing

While instant messaging is most commonly used to communicate with friends and family, businesses can also use it to communicate with their target market, not only to answer questions or fulfill orders but also to promote themselves.

Because chat is one-on-one, marketing via instant messaging apps requires a slightly different approach than other online marketing taktika.

Personalize your messages, inspire action (e.g., “Learn more,” “Buy now,” etc.), and, most importantly, keep them short and snappy. Long messages are likely to be skipped by users.

Ang IMM, isa sa mga hindi masyadong pinahahalagahan na uri ng digital marketing, ay nagbibigay ng maraming benepisyo sa iyong kumpanya:

• Para sa mga nagsisimula, ang paglikha ng isang profile o account ay isang no-brainer.
• Pangalawa, ang instant messaging ay ganoon lang: instant. Ang mga customer ay maaaring (at madalas gawin) tingnan at tumugon kaagad sa iyong mga mensahe.
• Bukod pa rito, madalas mong mase-segment ang iyong target na audience o consumer sa pamamagitan ng paggawa ng mga listahan o grupo, para makapagpadala ka ng mga nauugnay na mensahe sa mga tamang tao.

A few stand out above the rest when deciding which messaging apps to use.

WhatsApp is the most popular app, with over 1.5 billion users. With 1.3 billion users, Facebook Messenger comes in second, while Viber, WeChat, and Telegram round out the top five.

9. Video Marketing

If you know how to use video correctly, it can be an extremely effective online marketing tool.

With more than half of consumers expecting video content from their favorite brands, there’s no denying the importance of incorporating videos into your diskarte sa digital marketing.

You can use video marketing to promote your company, increase traffic to your website, educate customers, encourage engagement, and even go viral. You can create a variety of digital marketing videos.

• Demo ng mga video na nagbibigay-daan sa iyong ipakita ang iyong produkto.
• Ang mga video na pang-edukasyon ay mahusay para sa pagtuturo sa mga customer ng isang bagong konsepto o pagtuturo sa kanila sa pagsasagawa ng isang partikular na gawain.
• Anuman ang uri ng kaganapan na iyong pinaplano, ang mga video ng kaganapan ay makakatulong sa iyo na i-highlight ang mga pinakakawili-wiling aspeto.
• Maaari kang matuto mula sa isang eksperto sa iyong larangan sa pamamagitan ng panonood ng mga video sa panayam. Hindi lamang nito tinuturuan ang iyong mga customer ngunit pinapataas din nito ang iyong kredibilidad.
• Nagbibigay-daan sa iyo ang mga testimonial/case study na video na ipakita sa mga user kung bakit ang iyong kumpanya ang pinakamagandang opsyon. Makakatulong ang pagdinig mula sa iba pang nasisiyahang customer at pagkakita ng mga aktwal na resulta sa pag-convert ng customer!

10. Influencer Marketing

The term “influencer” may be new, but the concept is not. It refers to a social media content creator with a large following in a particular niche or community.

They may lack the celebrity and name recognition of an A-list celebrity endorser, but that doesn’t make them any less effective as a marketing tool.

Consider influencer marketing to be an “improved” version of word-of-mouth marketing. By collaborating with an influencer, you gain access to their audience, which can reach hundreds of thousands of people.

These followers frequently trust and admire the influencer, making them far more likely to purchase a product recommended by one.

Mayroong maraming iba't ibang uri ng mga influencer, tulad ng maraming iba't ibang uri ng mga kilalang tao (hal., mga aktor, musikero, mga pampublikong pigura, atbp.). Ang uri na iyong pipiliin ay tinutukoy ng iyong target na merkado, panlasa, at badyet:

• Micro-influencers mayroong libu-libo ngunit hindi hihigit sa 100,000 mga tagasunod. Ito ang mga taong, gaano man kaliit ang kanilang komunidad, ay may partikular na angkop na lugar o kadalubhasaan at pinagkakatiwalaan sa loob nito. Higit pa rito, kadalasan ay mas mura ang mga ito.
• Mga influencer ng Macro ay mga indibidwal na mayroong 100,000 hanggang isang milyong tagasunod. Ang mga social media influencer na ito ay karaniwang nasa tuktok ng kanilang laro. Ito ang uri ng influencer na ita-target kung gusto mo ng kaunting kadalubhasaan at maabot.
• Mga impluwensyang Mega are celebrities with millions of followers. While these are typically celebrities, some social media stars reach this level. While mega-influencers provide the most reach, casting too wide a net may not result in as many clients as you’d like. Furthermore, mega-influencers frequently charge exorbitant fees for a single post, such as thousands or even millions of dollars.

When using influencer marketing, ensure that you are targeting the right influencer and, thus, the right target na madla.

You should also be wary of influencers who have “purchased” followers. According to Talkwalker’s Dan Seavers, it may be more effective to focus on micro-influencers rather than macro-influencers.

11. Advertising sa Radyo

Most people overlook that radio advertising was one of the first digital marketing tools invented when they think of “types of digital marketing.”

Radio broadcasts are also not a thing of the past; they reach over 230 million users aged 12 and up in the United States alone.

Aside from their broad reach, radio advertisements are also a more cost-effective digital advertising method. They’re simple and inexpensive to produce, requiring only a good script and a talented voice actor.

However, you must be more strategic in marketing to your target audience because you have no control over who hears your advertisements.

12. Advertising sa Telebisyon

Yes, television marketing is included in the digital marketing platform! For decades, TV commercials have been the bread and butter of the advertising industry, owing to adults’ daily hours in front of the television.

You can reach millions of people with TV ads, and some may become customers.

The first impediment is financial. TV commercials can cost thousands of dollars to produce and air, which a small business may not be able to afford.

Second, viewers increasingly avoid ads by using DVRs, streaming serbisyo, and illegal downloads.