Yoast has announced a new collaboration with Microsoft to help AI systems better understand websites on the open web. The announcement was made on November 25, 2025, from Wijchen, Netherlands.
This partnership focuses on making web content clear, trusted, and easy for AI tools to read and use. The move is important as more users discover content through AI-driven search and chat tools.
Yoast and Microsoft Join Hands for AI-Friendly SEO
Yoast is working with Microsoft’s NLWeb project. NLWeb is an open framework created to connect websites with AI systems.
Through this collaboration, Yoast will help WordPress websites communicate directly with AI agents. This will happen in a clear and privacy-friendly way.
For many years, Yoast has helped websites rank better on search engines. Now, the company is expanding its focus. It wants websites to be easily understood by AI tools too. This helps content stay visible as search moves from keywords to conversations.
Chaya Oosterbroek, SVP and GM of Yoast, said the goal is to keep the web open and accessible. She explained that aligning SEO structure with AI standards will help creators and small businesses. Their content will stay trusted in future AI discovery systems.
Also read about: Top Free SEO Courses in 2025 Spotlighted
What This Collaboration Means for Website Owners
Microsoft’s NLWeb creates an open layer between websites and AI systems. Yoast already provides strong content structure through SEO tools. Together, they build a bridge between human-readable content and AI-readable data.
Ramanathan Guha from Microsoft said the future of AI depends on the open web. He added that tools like NLWeb should be available to all websites, not just big platforms.
Key Specifications and Benefits
- Works with WordPress websites
- No extra setup needed
- Supports AI-readable structured data
- Privacy-respecting integration
- Helps AI understand content context
- Improves AI discovery and trust
- Built on open web standards
The rollout will happen in phases. The first phase will help Yoast users format content so AI can understand it accurately.
This collaboration shows a big shift toward open, fair, and AI-ready web standards. Yoast AI SEO is now set to play a key role in the future of online discovery.
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