7 Tips For Accurately Pricing your Startup’s Product & Services

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At the heart of any discussion about a startup’s product or services is the question of value. How much value does your startup’s solution provide for its clients? How many hours of work does it save them? Is it something they could do themselves or are your services unique? These questions determine not only if your startup will achieve profitability, but how much you can fairly charge for your services in the event that it does.

Pricing your company’s services is a delicate process that must take into account a multitude of factors. We spoke to seven successful founder’s at different stages in their careers and asked what their best advice was for accurately pricing a startup’s product and services.

Tips For Accurately Pricing your Startups  Product  Services

Image Credits: Flickr

1) Listen To Customer Feedback

Customers Reviews

There are tons of books, papers, studies out there on the internet that specifically discusses setting the right prices for the  new product or services. Discussing it in general terms, one of the best ways to get the right idea about pricing is studying the industry from various aspects. That includes researching the closest competitor, doing general surveys and even analyzing closest substitutes in other industries.

Even after all of this, it all comes down to what your customers are willing to pay and the early adopters could be invaluable to get an insight on this. When we launched AskforTask, we got feedback from majority of our early adopters in beta mode that helped us in coming up with the right pricing.

Muneeb Mushtaq, AskforTask

2) Don’t Be Afraid To Experiment

Think of pricing as something fluid rather than fixed.  As your product and your knowledge grow, don’t be afraid to experiment with price to help find the best balance between product demand, and income.

Mark Volkmann, Massagebook

3) Address Your Competitor’s Shortcomings

Find a hole in your competitor’s product offerings and come up with a package that is priced well for the unmet needs. The package has to have a compelling story in less than a minute. An example is, “For the same price that you would pay for others, you get more features and benefits with this product.”

Ken Rhie, Trumpia

Check out this video:

4) Test Your Pricing

Test your pricing, don’t pick a number out of the ether and then stick with it blindly. At the beginning, you have to choose the price based on gut and brand strategy but the long term price point is ultimately determined by what consumers are willing to pay so it’s worth testing different pricing to find out exactly what that is.

Cameron Mclain, Challenge.Me

5) Find The Right Balance

Finding the right price really revolves around finding the threshold at which a critical mass of demand can catapult a startup into profitability and scalability. Price it above this threshold, and it will take too long (or, be impossible) to reach profitability and begin the process of repeating and scaling the business model. Price it below this threshold, and you’ll be losing out on cash flow and unnecessarily compressing your margins.

Allen Kors, Achieve Lending

6) Know The Industry

SEO for automotive industry

Pricing your products and services properly can greatly influence how much you sell and the overall initial success of your startup. You have to know your customer, know your company’s hard costs and know your competition. In short, market and competitive research. Weigh each data point and from there you can more accurately calculate the price your should initially offer.

Tim Nichols, ExactDrive

7) Research

We adopt an approach of traditional research to understand where our product or services fit within the market. Then consider how your value approach is different vs the problem you solve. The basics of operating costs vs customers vs the ramp up period is critical to get right to avoid burning cash.

Robert Sturt,BT Business

Check out Mark Zuckerberg at Startup School 2012

I hope you like all  these 7 tips for Accurately Pricing your Startup’s Product & Services. Do you have any more tips do  share in the comments below.

Jitendra Vaswani

Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living digital nomad lifestyle and founder of  internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 8 years long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide & contributor of “International Best Selling Author of Growth Hacking Book 2”. He had trained 10000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven.  Investor in Imagestation Newsmartwave . Check out his portfolio( jitendra.co). Find him on Linkedin, Twitter, & Facebook.

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