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Google Ranking Updates Spark Concerns: What Are They?

Last Updated on: September 20, 2025 by

Google Ranking updates have stirred debate among users and SEO professionals. The tech giant recently confirmed it no longer supports the “num=100” URL parameter, which allowed users to view 100 search results per page. This intentional change, effective last week, has disrupted rank-checking tools and caused a notable drop in Google Search Console data. Google’s decision to end support for this long-used feature has left many questioning its motives. The move impacts how users and tools interact with search results, raising concerns about data accuracy and scraping prevention.

Impact of Google Ranking Updates on Tools and Data

Google Ranking Updates impact on Tools and Data

The removal of the “num=100” parameter affects SEO tools and Search Console data. Here’s what you need to know about the latest Google Ranking Updates:

  • Parameter Unsupported: Google confirmed the “num=100” URL parameter is not formally supported.
  • Rank-Checking Tools Disrupted: Third-party tools relying on this parameter face issues, with many notifying customers of needed updates.
  • Search Console Data Drop: Many sites report reduced impression data, possibly due to inflated bot activity in prior metrics.
  • No Clear Explanation: Google has not clarified if this targets scrapers or competitors like OpenAI.

Also Read: 10 Top SEO Digital Marketing Experts In India

For years, the “num=100” parameter worked unofficially, even after Google removed the results-per-page interface in 2018. Its sudden removal last Thursday has sparked speculation. Is Google cracking down on unauthorized scraping, prohibited by its terms of service? Or is it addressing inflated Search Console data caused by bots? Google’s vague response leaves these questions unanswered.

The Google Ranking updates signal a shift toward stricter control over search result access. SEO professionals and tool providers must adapt quickly. Many third-party tools are already adjusting to this change. Meanwhile, Search Console data may become more accurate by reflecting real human interactions. Users relying on the parameter for bulk results will need new strategies. Stay updated as Google Search updates continue to shape the SEO landscape.

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Jitendra Vaswani
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Jitendra Vaswani is a globally recognized expert in SEO and AI-driven digital marketing. He has spoken at leading international events and is the founder of Digiexe, a results-driven digital marketing agency, Venuelabs, a platform that helps brands amplify their voice with expert PR and marketing solutions, and AffiliateBooster, a WordPress plugin tailored for affiliate marketers. With over a decade of hands-on experience, Jitendra has empowered countless businesses to thrive online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, has sold more than 20,000 copies worldwide, reflecting his influence and dedication to helping digital marketers achieve success. Follow Jitendra on Instagram, Facebook, and LinkedIn.

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