In late 2025, Labubu, the mischievous elf character created by artist Kasing Lung, has become a global sensation, outpacing iconic toy lines like Barbie and Hot Wheels.
Labubu’s rapid growth has led to more than $1.4 billion in revenue for Pop Mart within just the first ten months of 2025. With millions of fans, content creators, and businesses profiting from Labubu’s success, this collectible toy phenomenon shows no signs of slowing down.
The Monsters series, featuring Labubu, has become a standout with $954 million in revenue from the first three quarters of 2025, marking a 668–725% increase from 2024.
Collectors and resellers are making substantial profits, from flipping rare figures to running TikTok channels and organizing local meet-ups.
The Labubu craze now spans across regions, with international sales reaching new heights, contributing 42% of total sales, especially in the Americas, Southeast Asia, and Europe.
Explosive Revenue Growth
Pop Mart’s revenue from Labubu’s Monsters series has skyrocketed, with $954 million earned in just the first nine months of 2025—surpassing Mattel’s Barbie and nearing Hot Wheels’ revenue.
In total, Pop Mart is projected to generate up to $1.6 billion from the series by the end of 2025, representing an astonishing 240–280% year-over-year increase.
| Period | Monsters Series Revenue (USD) | Year-over-Year Growth | % of Pop Mart Total Revenue |
| Full Year 2023 | ~$50–70 million | – | <10 % |
| Full Year 2024 | $418 million | +726 % | 23 % |
| H1 2025 | $677 million | +668 % | 34.7 % |
| Q3 2025 (Jul–Sep) | $277 million | +702 % | 38 % |
| First 9 Months 2025 | $954 million | +695 % | 36 % |
| Full Year 2025 (proj.) | $1.4–1.6 billion | +240–280 % | 40+ % |
This explosive growth in revenue highlights the enduring appeal of Labubu, with fans happily paying $15–$300 for blind boxes, plush keychains, and limited-edition items.
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International Sales Surge: 42% of Revenue from Outside China
In 2025, Pop Mart’s international sales accounted for 42% of total revenue, a historic milestone. Overseas markets have seen a surge, with Southeast Asia growing by 250–700%, and the Americas experiencing a jaw-dropping 1,142% year-over-year increase.
| Region / Country | 2025 Revenue (first 9 months) | Growth vs 2024 | % of International Sales |
| Southeast Asia | $540–580 million | +258 % | 46 % |
| Americas (USA) | $440–460 million | +1,142 % | 38 % |
| Europe + Others | $150–180 million | +729 % | 14 % |
| East Asia (HK/TW/KR/JP) | $100–120 million | +155 % | 10 % |
Key regions such as California, Florida, Singapore, and Thailand are driving massive growth for Labubu, proving that this trend is global, not just localized to China.
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Demographics Driving Labubu’s Success
The primary demographic for Labubu consists of women, particularly aged 25–34, who represent 40–45% of global buyers. The growth of Gen Z women (18–24) is particularly fast, with a 300% year-over-year increase in this group.
| Demographic | Share of Buyers | Average Monthly Spend | Fastest Growing? |
| Female 25–34 | 40–45 % | $150–$500 | Yes |
| Female 18–24 (Gen Z) | 20–25 % | $100–$400 | Extremely fast |
| Female 35–44 | 12–15 % | $200–$800 | Very fast |
| Male (all ages) | 35–40 % | $80–$300 | Moderate |
The Plush Keychain Phenomenon: Turning $40–$80 Into Huge Profits
In 2025, the plush keychain category saw a massive increase in popularity, growing by over 1,200%. Celebrities like Rihanna and Kim Kardashian turned these soft toys into the ultimate status symbol. These plush keychains now represent 44% of Pop Mart’s revenue.
| Series Name | Retail Price | Current Resale (Nov 2025) | Average Flip Profit |
| Macaron Vinyl Face Plush | $59–$79 | $350–$1,200 | $300–$1,000 |
| Exciting Macaron | $49–$69 | $500–$2,500 (secret) | $450–$2,400 |
| Chestnut Cocoa | $69 | $800–$3,000 | $700–$2,900 |
| Halloween & Christmas 2025 | $79–$99 | $600–$4,000 (limited) | $500–$3,800 |
Record-Breaking Labubu Sales
Labubu items have become so valuable that they are now sold in private auctions for staggering prices:
- June 2024: 131 cm mint-green life-sized Labubu – $170,000
- August 2025: 5-foot brown Labubu sculpture – $188,000
- November 2025: Custom 1-of-1 Kasing Lung hand-painted Labubu – $245,000
These sales prove that Labubu remains a top-tier collectible, and the market for high-end items continues to thrive.
Real People Earning Big with Labubu in 2025
Many collectors and entrepreneurs have turned Labubu flipping into a full-time business. Here’s a breakdown of what people are earning:
- Blind-box flipping: $5,000–$25,000/month profit
- TikTok/Instagram unboxing channels: $8,000–$80,000/month
- Local Facebook group admins: $3,000–$12,000/month
- Custom Labubu clothing business: $4,000–$40,000/month
- High-end resale (StockX, Whatnot, eBay): $20,000–$150,000+/month
The Counterfeit Crisis: How to Protect Yourself
A growing number of counterfeit “Lafufu” dolls have flooded the market. Authentic Labubu dolls come with official Pop Mart hologram stickers, correct font, and perfect stitching. Always ensure authenticity before buying.
Labubu Investment Strategy: A 30-Day Plan
To profit from Labubu flipping, follow this proven 30-day plan:
- Days 1–7: Join online communities like r/Labubu and Facebook groups, learn about current hot series.
- Days 8–15: Spend $500–$2,000 on authenticated cases of hot series like Macaron or Halloween 2025.
- Days 16–23: Open boxes, sell duplicates, and hold onto secret figures for future resale.
- Days 24–30: List secret figures on platforms like Whatnot, eBay, or StockX, pocket $3,000–$15,000 in your first month.
FAQs About Labubu Statistics
1. How much revenue has Labubu made in 2025?
Labubu’s Monsters series generated $954 million in the first nine months of 2025, with total revenue expected to reach $1.4–$1.6 billion by year-end.
2. Where is Labubu most popular outside China?
Southeast Asia, the USA, and Europe are driving the most sales, with revenue growth of 250–1,142% year-over-year.
3. Can regular people still profit from flipping Labubu in 2025?
Yes, many new flippers are earning $5,000–$25,000 per month by buying authenticated cases and reselling them.
4. What are the safest Labubu investments?
Secret or limited edition figures from popular series and authenticated plush keychains are seeing the best returns.
5. How can I avoid counterfeit Labubu?
Always check for Pop Mart hologram stickers, correct box fonts, and quality stitching. Buy from trusted sources.
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Conclusion
Labubu’s explosive growth in 2025 has solidified its place as a global collectible empire, surpassing iconic toy lines like Barbie and Hot Wheels.
With over $1.4 billion in revenue and an expanding international market, Labubu continues to captivate millions of collectors, flippers, and content creators, offering opportunities to turn small investments into substantial profits.
Whether through flipping rare figures, running unboxing channels, or selling high-end collectibles, Labubu’s rise proves that there’s massive financial potential for those who enter the market.
The Labubu phenomenon is far from over, making it a prime opportunity for enthusiasts and entrepreneurs alike.
Source: Statista, VN Express International
