Unbounce pricing offers six options. Starter is commonly $22 a month when billed annually ($29 a month on monthly billing). Build is $74 a month annually ($99 monthly). Experiment is $112 a month annually ($149 monthly). Optimize is $187 a month annually ($249 monthly).
Concierge and Agency are custom-priced. Annual billing lowers the rate by about 25%. Every plan includes unlimited conversions, templates, free hosting, and support. A 14-day free trial with no credit card is available so you can test before you choose.
The plan that is right for you depends on your traffic volume, whether you need A/B testing, and how many people will use the account. Starter fits light testing. Build fits page creation. Experiment fits testing. Optimize fits automated traffic routing.
1. Starter Plan: When It Is Right
Starter is the lowest-priced option. Annual billing sets it at $22 a month. It includes 5 landing pages, up to 500 visitors a month, 1 user, and 1 root domain. AI credits are listed at 4,000.
The hybrid builder, AI copywriting, lead gen forms, and MCP server support are included. Unlimited conversions and free hosting are available.
This plan is right if you want to test the builder with a single page or a very small campaign. The visitor limit is tight for anything beyond low traffic. There is no A/B testing. Most users outgrow it once they need more pages or visitors.
The 14-day trial lets you build a sample page and see whether the tools fit before you pay. If your campaigns stay under 500 visitors a month and you only need a few pages, Starter can work. For most ongoing use it is a starting point rather than a long-term plan.
2. Build Plan: When It Is Right
Build is the next option. Annual billing sets it at $74 a month. It includes unlimited pages, up to 20,000 visitors a month, 1 user, and 1 root domain. AI credits are listed at 30,000. Custom scripts, custom code, custom styling, and more than 1,000 integrations are available. All Starter features are included.
This plan is right if you need to create many landing pages without a hard page limit and your traffic stays under 20,000 visitors a month. A/B testing is still not included. It fits solo marketers who launch multiple campaigns but do not yet run formal tests.
The higher traffic allowance covers moderate campaigns. If you create pages regularly and do not need testing tools yet, Build is often the practical choice. The annual rate is lower than monthly billing. Use the trial to build several pages and confirm the builder speed works for you.
3. Experiment Plan: When It Is Right
Experiment is the testing option. Annual billing sets it at $112 a month. It includes unlimited pages, up to 30,000 visitors a month, 3 users, and 2 root domains.
AI credits are listed at 40,000. Unlimited A/B testing, unlimited variants, manual traffic allocation, confidence intervals, dynamic text replacement, and conversion insights are included. All Build features are available.
This plan is right if you need to test page variations. A/B testing is the main reason to choose it. The extra users and domains help small teams. Traffic allowance is higher than Build.
Most marketers who run ongoing tests pick this tier or higher. If you already know you will compare headlines, layouts, or offers, Experiment is the plan that matches that work.
The trial lets you set up a test and see the reporting before you commit. Once testing is part of your process, this plan usually delivers clearer value than Build.
4. Optimize Plan: When It Is Right
Optimize is the higher option. Annual billing sets it at $187 a month. It includes unlimited pages, up to 50,000 visitors a month, 5 users, and 3 root domains. AI credits are listed at 80,000.
AI traffic routing (Smart Traffic), page scheduling, advanced triggers, industry benchmarking, and audience insights are included. All Experiment features are available.
This plan is right if you want automated traffic routing and deeper insights. Smart Traffic routes visitors to better-performing variants without manual work. The higher traffic and user limits support larger campaigns.
It fits growing marketing teams that already use testing and want AI help. If your traffic is approaching 30,000 visitors or you manage multiple campaigns, Optimize is often the better fit. The annual rate lowers the monthly cost. Use the trial to test Smart Traffic on a live campaign if your volume allows.
5. Concierge and Agency: When They Are Right
Concierge and Agency are custom-priced. Concierge starts with higher traffic (from 100,000), 15 users, 5 root domains, and higher AI credits. It includes implementation services and a dedicated success manager.
Agency starts with traffic from 50,000, users from 5, and root domains from 10. It includes a listing in the agency partner directory plus implementation support.
These plans are right for high-volume businesses or agencies that manage many clients and need higher limits plus hands-on help. Contact the team for a quote that matches your volume and support needs. Most individual marketers and small teams stay with the standard plans.
How to Decide Which Plan Is Right
Start with your expected monthly visitors. If the number is under 500, Starter can work for testing. If it is under 20,000 and you do not need A/B testing, Build is usually right.
If you need to run tests, Experiment is the minimum plan that includes A/B testing. If you want Smart Traffic or have higher traffic, Optimize is the better match. Check how many people need access and how many root domains you use.
The 14-day trial lets you build pages and test features on the plan you are considering. After the trial you can switch if the limits do not match. Annual billing is the lower-cost path if you plan to stay longer than a few months.
What Affects the Real Cost
Annual billing lowers the rate by about 25% compared with monthly billing. Traffic limits matter. Going over the visitor allowance can trigger overage fees. Higher plans unlock A/B testing (Experiment) and Smart Traffic (Optimize).
User and domain limits increase with each tier. AI credits also scale with the plan. Concierge and Agency remove most standard limits but require a custom quote. The trial lets you test before any charge.
Pros and Cons: Unbounce Pricing 2026
Pros
- 14-day free trial with no credit card required.
- Annual billing lowers the monthly rate by about 25%.
- Unlimited pages on Build and higher plans.
- A/B testing available on Experiment and above.
- Smart Traffic AI on Optimize and above.
Cons
- Starter is limited to 5 pages and 500 visitors.
- A/B testing starts only on Experiment.
FAQs: Unbounce Pricing 2026
Starter fits light testing. Build fits page creation under 20,000 visitors. Experiment is right if you need A/B testing. Optimize is right if you want Smart Traffic. Use the 14-day trial to confirm.
Starter is about $22 a month annually. Build is about $74 a month annually. Experiment is about $112 a month annually. Optimize is about $187 a month annually. Higher plans are custom.
Yes. A 14-day free trial is available with no credit card required.
A/B testing starts on the Experiment plan.
Yes. You can upgrade or switch after the trial if your traffic or feature needs change.
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Final Recommendation: Unbounce Pricing 2026
Unbounce pricing makes the plan that is right for you depend on traffic volume and testing needs. Start the 14-day trial on Starter or Build if you want to test the builder with lower traffic.
Choose Experiment if A/B testing is part of your work. Choose Optimize if you want Smart Traffic and higher limits. Contact sales for Concierge or Agency if volume or agency needs are higher.
Annual billing lowers the rate on every plan. Use the trial to build pages and test the features that matter, then match the plan to your real traffic and testing goals. Check the current pricing page for the exact figures before you start.
