LeadPages pricing shows Business at $25 a month when billed monthly. Grow is $50 a month. Optimize is $100 a month. Enterprise is custom-priced. Annual billing lowers the rate by 20 percent.
A 7-day free trial is available. Every plan includes the AI editor, SSL, custom domains within the plan limit, and the MCP connector. Unlimited traffic is listed with no overage fees on any plan.
The plan that is right for you depends on how many pages and domains you need and whether you want A/B testing or AI traffic tools. Business focuses on publishing. Grow adds testing. Optimize adds Smart Traffic and heatmaps.
1. Business Plan: When It Is Right for You
Business is the entry plan at $25 a month on monthly billing. Annual billing lowers the rate by 20 percent. It includes 50 pages, 2 custom domains with SSL, 2 blogs, 10 GB storage, and 20,000 AI credits a month.
Custom slugs, API access, and the MCP connector are included. Analytics retention is listed at 1 year with UTM tracking and CSV exports. There is no A/B testing on this plan.
This plan is right if you need to publish a moderate number of landing pages or a small site without testing tools. The $25 monthly rate keeps the cost low while you use the AI editor and templates.
It works for small teams or solo marketers who run a few campaigns and want custom domains plus CSV exports. The 50-page limit covers most focused offers. The 1-year analytics window lets you look back across a full year of data.
Most users who stay on Business long-term have simple publishing needs and do not yet compare page variations. If you later want A/B testing, the move to Grow is direct. The 7-day trial lets you build pages and test the builder before the card is charged.
2. Grow Plan: When It Is Right for You
Grow is the most popular plan at $50 a month on monthly billing. Annual billing lowers the rate by 20 percent. It includes everything in Business plus unlimited pages and unlimited traffic. Four custom domains with SSL are available.
Manual A/B testing is included. Dynamic text replacement and manual personalization are available. Anonymous traffic detection and lead enrichment (1,000 a month) are listed. The same core publishing tools carry over.
This plan is right for most marketers who want both publishing and basic testing. Unlimited pages remove the need to delete old campaigns. A/B testing lets you compare headlines, offers, and layouts.
Dynamic text replacement and manual personalization help tailor pages to different sources. The lead enrichment tools give extra visitor data. It fits growing businesses and small teams that run regular campaigns and want conversion insights without the higher cost of Optimize.
The annual rate makes the monthly cost lower if you plan to stay. Most users who need testing settle here because the next plan adds AI routing and heatmaps that are only useful with higher volume. The trial lets you set up a test and review the reporting before you commit.
3. Optimize Plan: When It Is Right for You
Optimize is at $100 a month on monthly billing. Annual billing lowers the rate by 20 percent. It includes everything in Grow plus 6 custom domains with SSL.
Smart Traffic AI routing, click and scroll heatmaps, auto-personalization, and multivariate testing (A/B/C/D) are included. Ten active integrations are available. Analytics retention rises to 24 months. The same unlimited pages and traffic remain.
This plan is right if you have enough traffic to use Smart Traffic and heatmaps. Smart Traffic routes visitors to the variant most likely to convert rather than splitting traffic evenly.
Heatmaps show where people click and scroll. Auto-personalization and multivariate testing add more ways to improve pages. The higher domain and integration limits support larger campaigns or multiple brands. It fits growing teams and performance marketers who already run tests and want AI help.
The annual rate lowers the effective cost if you stay past the trial. Most solo operators and small teams do not need this tier until volume grows. The trial lets you test Smart Traffic and heatmaps if your traffic allows.
4. Enterprise Plan: When It Is Right for You
Enterprise is custom-priced. It adds SSO, custom contracts, dedicated support, and volume publishing. This option is right only for larger teams or agencies that need the extra security, support, and scale.
Most individual marketers and small teams stay with Business, Grow, or Optimize. Contact the sales team for a quote that matches your volume and requirements.
Shared Features Across Every Plan
Every plan includes the AI editor for page creation, SSL, custom domains within the plan limit, and the MCP connector. Forms and webhooks are available. UTM tracking is included.
There are no traffic caps and no overage fees. Unlimited traffic is listed. You can remove LeadPages branding. API access is available. Credit top-up packs are available if you need more AI credits. Pages, domains, and sites carry over when you upgrade.
You can cancel anytime, and plan changes take effect on the next billing cycle. The 7-day trial requires a credit card, but you are not charged if you cancel before day 7.
These shared tools cover the basics of building and publishing landing pages. The AI editor and templates help most users create pages quickly. The differences that decide which plan is right are the page and domain limits on Business, and the testing, personalization, and AI tools that start on Grow and Optimize.
How to Decide Which Plan Is Right for You
Start by asking whether you need to test pages. If you only need to publish up to 50 pages and do not plan to run A/B tests, Business is usually right. If you want unlimited pages and basic A/B testing, Grow is the right starting point for most people.
If you already have solid traffic and want Smart Traffic, heatmaps, and multivariate testing, Optimize is the better match. Check how many domains and integrations you need next.
Annual billing lowers the rate by 20 percent if you plan to stay longer than a few months. Use the 7-day trial to build pages and test the features that matter before the card is charged. After the trial you can switch plans if the limits or tools do not match your needs.
What Affects the Real Cost
Annual billing lowers the rate by 20 percent compared with monthly billing. Page and domain limits on Business can force an upgrade if your needs grow.
A/B testing starts only on Grow, so the jump from Business to Grow is the largest feature change. Smart Traffic and heatmaps start only on Optimize. Team seats stay limited on the lower plans. AI credits scale with each plan, and top-up packs are available if you exceed them.
There are no traffic overages. Regional pricing and taxes can differ at checkout. The trial requires a credit card, so set a reminder to cancel if the tools do not fit.
Pros and Cons: LeadPages Pricing 2026
Pros
- Clear split between publishing and testing plans.
- 7-day free trial available.
- Annual billing lowers the rate by 20 percent.
- Unlimited pages on Grow and Optimize.
- A/B testing available on Grow and above.
Cons
- Business has no A/B testing.
- A/B testing starts only on Grow.
FAQs: LeadPages Pricing 2026
Business is right if you only need to publish pages. Grow is right for most people who want A/B testing. Optimize is right if you need Smart Traffic and heatmaps. Use the trial to confirm.
Business is $25 a month monthly. Grow is $50 a month monthly. Optimize is $100 a month monthly. Annual billing saves 20 percent. Enterprise is custom.
Yes. A 7-day free trial is available. A credit card is required to start it, but you are not charged if you cancel before day 7.
A/B testing starts on the Grow plan.
Smart Traffic starts on the Optimize plan.
Yes. You can upgrade or switch after the trial if your page count, domain needs, or testing needs change.
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Final Recommendation: LeadPages Pricing 2026
LeadPages pricing makes the right plan depend on whether you need testing tools. Business is right for straightforward publishing needs at the lowest rate. Grow is right for most marketers who want unlimited pages and A/B testing.
Optimize is right when traffic supports Smart Traffic and heatmaps. Enterprise is right only for larger teams that need custom support. Annual billing lowers the rate by 20 percent if you plan to stay.
Start the 7-day trial on the plan that matches your expected page count and testing needs, then decide after you have built pages and reviewed the reporting.
Check the current pricing page for the exact figures before you begin. For many campaign-focused businesses the Grow plan delivers the tools they need once testing becomes part of the work.
