GoHighLevel pricing puts Starter at $97 a month when you need no more than three sub-accounts. Unlimited sits at $297 a month once the client list grows past that limit.
Founder is priced at $497 a month when the goal is to package the software and charge clients a subscription. Yearly billing reduces every plan by two months.
A 14-day free trial is open on any plan. Every plan carries unlimited contacts, unlimited users, and the same core tools. Phone, SMS, email, and AI usage are charged separately.
The plan that is right for you is the one that matches your current sub-account count and whether you plan to rebill usage or resell the platform.
Starter keeps the monthly cost lowest for a single operation. Unlimited removes the sub-account ceiling for agencies that are adding clients. Founder unlocks the tools that turn the platform into a product you can sell.
GoHighLevel Pricing Plans 2026
Compare GoHighLevel’s main plans in one place. Each tier covers a different level of marketing, sales, and automation needs.
Check the pricing page for the latest rates before you commit, since plans and add-ons can change.
Plan | Monthly Charge | Yearly Charge | Sub-Accounts Included | Standout Feature | Typical User |
|---|---|---|---|---|---|
Starter | $97 | $970 | 3 | Full core feature set | Solo operator or small client list |
Unlimited | $297 | $2,970 | Unlimited | Rebill phone and email at cost | Growing agency |
Founder | $497 | $4,970 | Unlimited | SaaS Mode and markup rebilling | Agency that resells the software |
Enterprise | Custom | Custom | Unlimited | Dedicated support and white-label mobile | High-volume operation |
Yearly billing gives two months free on every plan. The 14-day free trial lets you test the full features of the plan you select.
Usage fees for SMS, email, calls, and AI are added on top and can be rebilled on Unlimited and Founder.
1. Starter Plan Breakdown
Starter charges $97 a month or $970 a year. The plan includes three sub-accounts, unlimited contacts, unlimited users, and the complete core feature set.
The core set covers CRM and pipelines, websites and funnels, calendars, workflows, email and text marketing, payments and invoicing, courses, communities, and reviews. 24/7 support is included. Rebilling of phone and email usage is not available. Basic API access is included.
This plan is right when your client count stays at three or fewer. The three sub-account limit covers most solo operators, coaches, and small agencies.
The full core feature set is available, so you do not lose tools compared with higher plans. Most users who are testing the platform or running a single operation start here.
The yearly option at $970 saves $194 compared with twelve months of the monthly rate. Use the 14-day free trial to confirm the CRM, funnels, and workflows fit your process before you continue.
Usage fees for phone, SMS, and email are billed separately and cannot be rebilled to clients on this plan. If your client count stays at three or fewer, Starter keeps the monthly cost lowest while still giving full access to the tools.
2. Unlimited Plan Breakdown
Unlimited charges $297 a month or $2,970 a year. The plan includes everything in Starter plus unlimited sub-accounts.
Phone and email usage can be rebilled to clients at cost. Basic API access is included. White-label desktop branding is available. Unlimited contacts and users are included.
This plan is right when your client count moves past three or when you need unlimited sub-accounts. The ability to rebill phone and email at cost helps recover usage fees from clients.
Most growing agencies land on this plan once they pass three clients. The yearly option at $2,970 saves $594 compared with twelve months of the monthly rate.
The unlimited sub-account limit removes the ceiling that exists on Starter. Use the 14-day free trial to test how sub-accounts and rebilling work for your client list.
Usage fees are still billed separately, but you can pass phone and email costs to clients at cost. If your agency is adding clients regularly, Unlimited keeps the platform cost flat while the number of sub-accounts grows.
3. Founder Plan Breakdown
Founder charges $497 a month or $4,970 a year. The plan was formerly called Agency Pro.
It includes everything in Unlimited plus SaaS Mode, automated sub-account creation, rebilling of phone, email, and AI with your own markup, user and agent reporting, and advanced API access.
Founder-only features such as Workflow Maps, Project Management, and HighLevel Industries are included. Unlimited contacts and users are included.
This plan is right when you want to sell the platform as your own software or rebill usage with a markup. SaaS Mode lets you create subscription plans under your brand and generate sub-accounts automatically when a client pays.
Most agencies that resell the platform or want to mark up usage choose this plan. The yearly option at $4,970 saves $994 compared with twelve months of the monthly rate.
The extra $200 a month over Unlimited is recovered when the markup on usage or SaaS subscriptions covers the difference. Use the 14-day free trial to test SaaS Mode and rebilling with markup before you commit.
Usage fees can be rebilled with your markup on this plan. If your goal is to package the software and charge clients a subscription, Founder is the plan that supports that model.
4. Enterprise Plan Breakdown
Enterprise is custom-priced. It includes unlimited sub-accounts, a white-label mobile app, HIPAA compliance, a dedicated success manager, and quarterly business reviews.
It is designed for high-volume agencies. Contact sales for a quote that matches your volume and requirements. Most individual businesses and mid-size agencies stay on Starter, Unlimited, or Founder.
Enterprise is right only when your volume and support needs exceed the self-serve plans.
Decision Path for Choosing a Plan
Count the number of sub-accounts you need right now.
If you need 3 or fewer, Starter at $97 a month is usually right.
If you need more than 3 sub-accounts or want to rebill usage at cost, Unlimited at $297 a month is usually right.
If you want to sell the platform or rebill usage with a markup, Founder at $497 a month is usually right.
If you have very high volume, request an Enterprise quote.
Use the 14-day free trial on the plan that matches your current needs.
Choose yearly billing once you confirm you will stay for a full year. Yearly billing saves two months on every plan.
Budget for usage fees on phone, SMS, email, and AI on top of the base plan.
Starter is the practical starting point for most users. Unlimited becomes the better choice once you pass three clients.
Founder is the right choice when you want to resell the platform. The 14-day free trial lets you test the features before the first full charge.
Factors That Change the Final Amount
Sub-account count determines which plan you need.
Yearly billing saves two months on every plan.
Usage fees for SMS, email, calls, and AI are billed separately.
Rebilling is available on Unlimited (at cost) and Founder (with markup).
SaaS Mode is only available on Founder.
Add-ons such as AI Employee, white-label mobile app, and HIPAA are optional.
The 14-day free trial is available on any plan.
Regional pricing and taxes can differ at checkout.
You can upgrade, downgrade, or cancel from your account.
Pros and Cons: GoHighLevel Pricing 2026
Pros
- Starter starts at $97 a month with 3 sub-accounts.
- Unlimited starts at $297 a month with unlimited sub-accounts.
- Founder starts at $497 a month with SaaS Mode.
- Yearly billing saves two months on every plan.
- Full core features on every plan.
Cons
- Starter is limited to 3 sub-accounts.
- Usage fees for phone, SMS, email, and AI are billed separately.
FAQs: GoHighLevel Pricing 2026
Starter is right if you need 3 or fewer sub-accounts. Unlimited is right if you need unlimited sub-accounts. Founder is right if you want to sell the platform or rebill with markup. Enterprise is right for high-volume needs.
Starter is $97 a month or $970 a year. Unlimited is $297 a month or $2,970 a year. Founder is $497 a month or $4,970 a year. Enterprise is custom.
Yes. A 14-day free trial is available on any plan.
Unlimited includes unlimited sub-accounts and rebilling at cost. Founder adds SaaS Mode, rebilling with markup, and advanced API access.
Yearly billing saves two months on every plan. Starter saves $194. Unlimited saves $594. Founder saves $994.
Quick Links:
GoHighLevel Coupon Code 2026
Closing Recommendation: GoHighLevel Pricing 2026
GoHighLevel pricing makes the right plan depend on how many sub-accounts you need and whether you want to rebill usage or sell the platform.
Starter at $97 a month is right for one business or up to three clients. Unlimited at $297 a month is right once you need more than three sub-accounts.
Founder at $497 a month is right when you want SaaS Mode and rebilling with markup. Yearly billing saves two months on every plan. A 14-day free trial is available on any plan.
All plans include unlimited contacts, unlimited users, and the full core feature set. Usage fees are billed separately. Start with the plan that matches your current sub-account needs, use the trial to confirm the features, then choose yearly billing once you know you will stay.
Check the current pricing page for the exact figures before you subscribe. For most users who need the full platform without reselling, Starter or Unlimited delivers the tools at a predictable monthly rate.
The plan that is right for you is the one that matches your client count and whether you plan to rebill or resell.
