GoHighLevel Review 2022: Really Worth The Hype? (Pros & Cons)

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Ease Of Use
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Third-Party Code


  • The learning curve is relatively short.
  • It’s simple to white label.
  • Everything is easy to track, involving calls, texts, clicks, and replies.
  • Your clients won’t be able to take over the entire system.


  • It is not conducive to e-commerce

Go High Level is a comprehensive marketing software solution designed for small companies looking to advertise their products and services and establish a loyal client base.

Price:$ 97

Looking for an unbiased GoHighLevel review, I’ve got you covered.

Every SEO, in the digital marketing field, needs the correct tools to do their work successfully. When a customer is taken on, whether an agency or a freelancer, it is critical that the client begins to see discussions on the leads that finally come through; otherwise, the client will most likely quit paying for the service (or even worse believing in it).

You must constantly ensure that your website adheres to the requirements established by search engines.

If you’re experienced with digital marketing, you’re probably aware of the amount of constant maintenance necessary to keep your website working optimally.

This is when Go High Level enters the picture. Similar to Clickfunnels, this tool is meant to assist your clients in developing the optimal route and degree of engagement for their consumers, ensuring that all of the leads generated via various forms of marketing finally pay off.

Let us check out Go High Level in detail.

What Is Go High Level and Who is Go High Level for?

Go High Level is a comprehensive marketing software solution designed for small companies looking to advertise their products and services and establish a loyal client base.

The program includes a customizable dashboard, widgets, and other tools that enable users to monitor critical information from their website and social media accounts.

It’s all handled via a dashboard that enables users to access, change, and monitor platform data.

I enjoy how everything is consolidated into a single platform. With Go High Level, I can monitor both my website’s performance and social media activity in one location.No more logging in and out of 10 separate websites, no more switching between many dashboards.

GoHighLevel Review

Go High Level is a very effective marketing tool designed specifically for small companies. Due to its all-in-one nature, it may also be a good fit for freelancers, small company owners, and marketers.

That being said, it’s accessible to everybody – whether you’re wanting to promote your company and develop meaningful connections with clients, or just want to boost your brand’s social media presence.

Even if you currently have a robust marketing plan in place, I believe that the software may significantly simplify your operations.

For instance, rather than switching between dashboards, you can keep everything in one place – with the option to monitor email campaigns, manage social media advertisements, and monitor site data all from a single dashboard.

Major Features of Go High Level

Here are the features of GoHighLevel:

1. Tracking and Analytics:

Whether you’re a digital marketer or an affiliate marketer, monitoring the performance of your campaigns and web pages enables you to make educated choices.

It will provide you with data and indicate which aspects of your marketing plan need further attention.

GoHighLevel Review Tracking and Analytics gohighlevel

Go High Level enables you to follow your campaign and provides you with impartial analytic data on its performance, highlighting which areas need more effort and updating.

2. Full White Label: 

As an agency, Go High Level enables you to present your customers with a customized interface for seeing their service reports. In brief, you’ll be able to present your customers with a customized report.

Notably, this includes the URL. At the top, your agency’s URL will be shown. It’s more akin to providing your consumers with a clone of the Go High Level desktop application.

However, it goes a step further by allowing you to develop an app via their app store and sell it to your clients for free. It essentially allows you to sell software that you did not build. To be precise, Go High Level applications.

Full White Label gohighlevel

Then there’s the chance to earn more revenue from your consumers by charging them for the app

Finally, Go High Level provides white-label agency services, which allow you to outsource client management while earning a fee.

3. Bookings and Appointment: 

Once your campaign is successful and you begin collecting orders, you’ll want to establish a scheduling and booking system.

Establishing a booking and appointment plan enables you to manage your time effectively, ensuring that you do not miss any client or customer who wishes to contact you or use your services.

It will train you to be more time aware, ensuring that you do not neglect other aspects of your marketing campaign or company

This is an excellent tool that is easily available to everyone, including you if you choose to utilize Go High Level’s software to increase your profit and reach in digital marketing. It is simple to use and set up. It does not need any technological expertise.

4. Website builder: 

Not everyone has the skills necessary to be a web developer or a WordPress web developer. This software was created with digital marketers, small company owners, and affiliate marketers in mind. They are not required to learn web programming.

However, they may need the usage of a website along the way, and they should create one. The good news is that they will be able to design and construct a complete website using an excellent and simple-to-use website builder.

Go High Level is an intuitive website builder that comes pre-loaded with predesigned themes. The goal is to alleviate the burden and inconvenience associated with learning how to construct a website, pay for a website developer, or use a sophisticated website building platform.

Because the authors of this program are digital marketers, they designed their website builder to be very user-friendly. It is suitable for beginners. Additionally, they give a comprehensive lesson on how to utilize the website builder.

5. Unlimited Sales Funnel: 

The sales funnel is crucial for everyone involved in digital marketing or affiliate marketing since it enables you to earn revenue from your product/service or an affiliate product.

A landing page, subdomain website, social media material, and post might all be used to educate the sales funnel. You may utilize any or all of these strategies based on your digital marketing objectives and strategy.

Unlimited Sales Funnel gohighlevel

Go High Level allows you to create an endless number of sales funnels that you can design and utilize any way you want. You won’t have to worry about learning how to use it since this program includes comprehensive training on how to create and operate a sales funnel.

The Go High Level sales funnel builder has a drag-and-drop interface, making it very simple to use. It’s a viable alternative to premium sales funnel builders such as ClickFunnels, GrooveFunnels, and Kartra.

6. CRM and Pipeline management: 

CRM is an acronym for Customer Relationship Management. It enables you to comprehend, connect with, and develop long-term relationships with your clients and consumers.

The Pipeline is a survey series that informs you about your client’s level of development. With regards to the sales pipeline, which is the most popular sort of Pipeline, it provides a basic idea of where your lead is in the purchasing process.

This information will assist you to communicate effectively and persuade your lead to purchase your goods. With CRM and pipeline management, you can interact, create relationships, monitor, engage, and ultimately convince a lead to purchase your product.

What do you think? Go High Level’s CRM and pipeline management software is complex and efficient. It is one of the elements that contribute to its popularity and widespread usage.

Consider Go High Level to be a low-cost HubSpot or Salesforce alternative that gets the job done at a lesser cost.

7. Surveys and Forms: 

You may conduct surveys to ascertain how your audience and consumers feel about your company or services. You’ll be able to collect data on your clients’ interactions with your product and service. 

With the data acquired, you may adjust your advertising approach and address any negative comments received from customers and audience members. This survey function is critical for a digital marketer.

You may use forms to request registration, collect money, and create survey questions. Forms are critical to every organization because they enable you to collect sufficient information.

Additionally, Go High Level provides an easily customizable form, pre-populated survey questions, and design. The objective is to subject you to the stress of creating fresh survey questions from start.

8. Call Tracking: 

This is a critical feature that Go High Level provides. This tool enables you to retain consumers while also receiving advice on how to optimize your landing page and subsequent pages.

Call tracking enables you to evaluate your calls to better organize your campaign. It categorizes the call log, allowing for easy retrieval of the most critical information.

Go High Level includes call tracking as a feature with your account. You do not need to be an expert since this program includes video lessons that will explain and guide you through the process of using the call tracking feature.

9. SMS marketing: 

While not everyone likes reading emails, virtually everyone enjoys reading texts on their smartphones. With the assistance of SMS marketing, you can convert these leads into prospective purchasing clients.

GoHighLevel Review Marketing Automation gohighlevel

Once you’ve chosen to utilize Go High Level’s digital marketing tools, you’ll have access to SMS marketing. This function does not need expertise, since it is simple to use and includes instructions on how to utilize SMS Marketing.

You’re probably wondering what this replaces. It most certainly replaces SMS marketing tools such as Podium, SendInBlue, and others.

10. Email Marketing:

Go High Level enables email marketing, allowing you to communicate with a huge number of your clients daily. You may convert them into daily or weekly consumers by using this medium. All you need to do is research your audience’s demands before launching an email marketing campaign.

Go High Level may be used in favor of GetResponse, ActiveCampaign, or any other email marketing solution that you are currently providing. It provides a comprehensive email marketing automation solution that enables you to expand your organization.

Major Benefits of Using Go High Level

  • This software entitles you to 14 days of access to the tools included in the accounts you choose. The goal is to enable you to sample their tools and determine if they are right for you.
  • Apart from the toolkit that comes with the program, it also includes an additional tool that is included with both plans. The tracking tool identifies which of these software products you are not properly using and provides guidance on how to alter and change them to get the highest outcome possible.
  • The video lessons are well-designed and provide thorough information and instructions. They cover everything you need to get started with the program. The advantage is that the learning period is brief and packed with essential knowledge.
  • All of the products on this platform are useful for both small and big organizations. They are created with a 0.01 percent probability of inaccuracy in mind. However, for them to be successful, you must be able to utilize them effectively to avoid encountering problems that might spoil your otherwise wonderful experience with this program.
  • You won’t need to utilize another piece of software with this one since it has everything you need to develop strong client connections and explode your sales and profit. All that is required here is a thorough understanding of how to utilize each of the tools.

GoHighLevel Campaigns:

As the name implies, campaigns are where all outbound operations such as emails, text messages, and phone calls are configured.

The first step in creating a campaign is to establish a time frame within which all marketing messages and emails will be sent. It is critical to configure this so that consumers do not get communications in the middle of the night that may anger them and maybe tarnish your client’s reputation.

There are two ways to configure this. The first condition is a “when” condition, which indicates that a lead will be added to a campaign only within a certain period to activate the triggers and automation.

The following condition is an “if” statement that adds a lead only if it is brought in during a certain period; if it is brought in outside of this interval, it is never added.

The next step is to create users. If your agency has a large number of users or coworkers, leads will be allocated in a round-robin fashion.

Then there’s a fantastic tool called “next campaign.” This provides a mechanism for forwarding the leads generated by this campaign to a second and distinct campaign.

This is very handy if the current campaign’s outcomes are less than promising and you want the leads to go through an entirely new nurturing cycle.

Another critical feature to activate is “stop on response.” Once the response’s objective is accomplished, this shuts down and concludes the automated process.

Consider the following scenario: the campaign’s objective is to get a booking, and the campaign consists of an email, a text message, and an automated phone call. If the consumer answers and confirms the appointment only by email, the future text message and phone call will be disabled.

All of these features may be configured in a variety of ways to best suit your client’s use case, resulting in a very effective marketing campaign.

All campaign triggers may be kept in distinct folders for easier organization and administration of customers.

GoHighLevel Dashboard

On the first login, the interface is straightforward, with a basic UI design. It’s a new approach, as CRMs gain capabilities at an increasing rate, the dashboard may get crowded and even entirely baffling.

Before the tool can be used, you must first link the tool to your Twilio account. Twilio serves as the back-end service provider for Go High Level’s text messaging and phone functionalities.

After connecting the Twilio account, you may now add the accounts of your customers, agency team members, and so forth.

There is a convenient approach to add accounts by searching for the client’s local business name; this brings in all of the client’s Google My Business information. It certainly saves a great deal of time. Of course, you can always manually enter the information.

The next step is to add the Mailgun API key that will be used to send emails. It’s rather basic, but it’s critical to include the TXT records in your domain provider’s DNS settings. Mailgun has comprehensive lessons on how to do this for each major domain provider.

One of Mailgun’s unique features is its built-in email validation. This API is incorporated into High Level, and the functionality may be enabled or disabled for each location depending on your preferences. This significantly improves email deliverability and keeps your customer list clean.

Keep in mind that, in addition to Mailgun, you may include the SMTP server of any other email service, such as SendGrid or Gmail.

The last critical step is to add a phone number from the settings menu, which will finish the setup and allow you to begin using the app.

Again, the sleek and basic user interface simplifies the first setup procedure considerably.

The dashboard provides an excellent visual depiction of each client’s marketing funnel, including statistics and data on prospects, pipeline value, opportunities, appointments earned, and conversion rate. It provides an excellent bird’s eye perspective of everything that occurs as a consequence of your marketing activities on behalf of your customers

Additionally, it provides a clear picture of which step of the marketing funnel the client is losing leads and prospective consumers, allowing your firm to concentrate its efforts on that stage.

GoHighLevel Integrations

The quantity and strength of integrations may determine the success or failure of such a solution. Fortunately, in addition to several native connectors, High Level has a well-tested Zapier interface that enables integration with almost any other software.

Additionally, Go High Level integrates with Yext Listings, which enables easy updating of contact information for local companies across the several channels and directories with which Yext has a connection.

Additionally, it helps local companies enhance their search ranks by establishing citations. These citations serve as hyperlinks to the websites of local businesses, significantly improving their search engine optimization.

One significant disadvantage of integrations is the scarcity of accessible payment channels. Stripe is the sole alternative, which is quite restrictive in those regions where Stripe is not accessible.

GoHighLevel Pricing

After seeing what the system is capable of, you may be asking whether the Go High Level price structure is appropriate for your organization and requirements. The software is divided into many levels, each of which has extra features and choices.

You may choose which plan provides the most essential tools and then get started. A significant value offer for Go High Level is that they assist you in consolidating your marketing tools into a single location, saving you money. Let’s go through all of the possibilities.

  • Go High Level 14-Day Free Trial: 

High Level is completely free to test for 14 days. To create your Go High Level login, just visit the website and provide some basic information such as your name, email address, and phone number. Then, choose between the Agency Starter Account and the Agency Unlimited Account.

After registering your account, you will be prompted to provide your credit card information, but you will not be charged immediately.

If you do not cancel your subscription within 14 days, you will be charged the amount of the plan you selected to test out.

During those 14 days, you will have access to all features included in the High-Level price category you choose. You’ll be able to evaluate the whole system and determine if it can benefit your organization.

  • Agency Starter Account, $ 97 Per Month: 

You’ll have access to all you need for a single firm with the Agency Starter Account. This tier provides access to the majority of the system’s functionality to a single firm.

You have access to all of the essential tools, as well as It grants you access to Twilio’s Go High Level API for two-way messaging. Additionally, you may create a Mailgun account that allows for limitless sending.

GoHighLevel Review Agency Starter Account gohighlevel pricing

The agency plan gives you access to a single account login, which you may use for yourself or a client… until you upgrade to the Agency Limitless plan, you will not have access to unlimited sub-accounts.

The agency plan is a fantastic choice if you are new to marketing and are just getting started. As the name implies, it is an excellent place to begin.

  • Agency Unlimited Account, $ 297 Per Month: 

The Agency Unlimited Account has all of the capabilities included in the Agency Starter Account, plus some additional features such as subaccounts.

You are permitted to create as many accounts as necessary for customers and other companies. Additionally, it enables you to create a branded desktop application.

Agency Unlimited Account gohighlevel pricing


When your clients and consumers visit the app, you may modify it to seem uniquely yours.

The Unlimited Account for Agencies is a terrific choice for organizations of any size. It enables you to build a distinctive consumer experience.

  • Go High Level White Label Option, An Additional $ 497 Per Month

The White Label Option is a paid add-on that may be used in conjunction with your Agency Unlimited account. It’s an extra $ 497 every month, bringing the total to $ 794.

It enables you to create a customized mobile application. The app enables you to provide a differentiated mobile experience to your consumers and to access your data directly from your phone. Additionally, you may utilize a customized Zapier zap that looks amazing for your business.

Go High Level White Label Option gohighlevel pricing

The Go High Level White Label Option enables you to differentiate yourself from the competition.

You’ll be able to diversify your agency’s income streams and create a more professional and engaging user experience for your clients. This unique design will make your business stand out from the competition. It increases the visibility and recognition of your brand.

What To Expect After Creating My account With Go High Level?

Upon the first login, the dashboard is clean, simple to use, and designed with a basic user interface. With a relatively new approach, the dashboard might get crowded and confusing as the CRM adds capabilities.

Fortunately, the fundamental system needs are already accessible. Additionally, if you lack the necessary time, patience, or intelligence, you always have the option of hiring their team of specialists to configure all accessible features for an extra fee.

The dashboard gives an outstanding visual picture of each customer’s marketing funnel, including all relevant information and metrics on estimated expenses, pipeline capacity, profit margins, and conversion rates.

This enables you to monitor your marketing efforts for your consumers and keep track of everything that occurs as a consequence of your efforts.

Additionally, Go High Level CRM connects invoicing systems such as QuickBooks, making it very simple to produce invoices and manage the financial side of the company.

Additionally, it enables you to have a comprehensive understanding of the phases of the marketing funnel at which the customer is losing leads and prospective customers, allowing your agency to concentrate on particular steps to assist the company’s marketing plans.

Additionally, they offer a Facebook support group where veterans and new users may communicate with some of Go High Level’s most significant technology specialists. Each member of the Facebook group is really pleasant and helpful.

GoHighLevel Pros and Cons

Go HighLevel Pros

  • The learning curve is relatively short.
  • It’s simple to white label.
  • Everything is easy to track, involving calls, texts, clicks, and replies.
  • Huge potential for follow-up.
  • GHL simplifies everything.
  •  Your clients won’t be able to take over the entire system.

GoHighLevel Cons

  • It is not conducive to e-commerce

FAQs On GoHighLevel Review 2022

Is Go High Level HIPAA Compliant?

HIPAA compliance is available with Go High Level, but it is a costly upgrade. When bought and activated, all user data stored in all location accounts (including sub-accounts) is safeguarded and HIPAA compliant. The monthly cost of the HIPAA upgrade is $ 297. It cannot be deleted after it has been applied to your account.

Does Go High Level Have A Membership Site?

Yes, Go High Level is a subscription-based platform. The membership platform is entirely free to use and enables you to create courses for your customers or your own business. You may create an infinite number of courses and users. You may use the platform to provide either free or paid courses. The membership area's drag-and-drop editor allows for complete customization and branding.

Does High Level Have A Built-In Calendar Booking?

Yes, it has calendar booking, which is an excellent feature of the program. Calendar booking may be configured to operate in the manner in which you and your company operate. It may be as simple or as intricate as you choose. If you have a sales team, each person may have his or her calendar. If you provide many services, each service may have its calendar, which can be synced to avoid scheduling conflicts. When an appointment is arranged, you may accept credit card payments. You can sync with your own Google calendar, which means that if you plan a personal appointment, the time on your synced High Level calendars is blocked off.

Does Go High Level have FREE SSL?

Yes, Go High Level offers free SSL. SSL is enabled by default when you create a domain or subdomain on the platform.

How many Custom Domains can I use with Go High Level?

There is no restriction. You may create an unlimited number of custom domains or sub-domains. Your pages, funnels, and membership sites may all share one or they can all have their own. Additionally, all client sub-accounts may be configured to use the client's domain or sub-domain. This ensures that the client's branding is consistent across all assets.

Will Go High Level have a blogging platform?

Go High Level is not intended to be a platform for blogging. I suggest that you select a blogging platform that is optimized for SEO. I use WordPress to write and route people to my High Level marketing funnels.

Will I be able to Clone Funnels with Go High Level?

Yes, Go High Level allows you to duplicate funnels. Within High Level, you may duplicate funnels both within the same sub-account and between sub-accounts within your Agency account. Additionally, you can import your Clickfunnels funnels. You may import from ClickFunnels to High Level with a simple copy and paste. Then, using the drag-and-drop editor, you can update and fine-tune your funnel. This import function does enable you to replicate successful funnels created by others using Clickfunnels. While this is tempting, please remember to model and not replicate other people's work.

Does Go High Level Offer A White-Label App?

Yes, Go High Level provides a white-label application for your agency. High Level can create a custom-branded mobile application for you. This will be accessible to your customers through the appropriate app stores for iOS and Android. Additionally, a white-label Zapier account is supplied so that your customers are unaware that you are utilizing the Go High Level platform.

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Conclusion: GoHighLevel Review 2022

I attempted my Go high level review to cover all aspects of the product. Even so, are you considering if Go High Level is a worthwhile investment for your business?

Go High level would be an excellent addition to your marketing toolkit if you manage an agency and want software to centralize your marketing activity.

Go High Level is appropriate for agencies of various sizes. Whether you operate a small or large organization, Go High Level will be enjoyable.

However, it is a wonderful tool for independent contractors and consultants who do not have a team. Thanks to High-Level CRM and automation, you can operate your company as if you had a staff.

Go High Level is especially well-suited for B2B organizations and those who use a multichannel or omnichannel marketing approach.

Go High Level is one of the solutions that enables multichannel and omnichannel marketing to be simple. Thus, Go High Level is worth a shot.

Interestingly, they provide a 14-day no-strings-attached free trial. With the free trial, you can develop funnels, websites, and automate marketing.

The 14-day free trial period allows you to get acquainted with the program and determine if it is worth utilizing. Why not give Go High Level a try?

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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