Omnisend pricing starts with a free plan at $0 for up to 250 contacts and 500 emails a month. Standard begins at $16 a month at the entry contact tier and scales as the list grows.
Pro begins at $59 a month at the entry tier and also scales with contacts. Pro adds unlimited emails and the option to purchase SMS credits as a separate add-on for new accounts.
A 30% discount is available on the first three months of Standard or Pro when you pay three months upfront. There is no annual plan. Which plan is best for you depends on your current contact list size, how many emails you send, and whether you need SMS alongside email and web push.
Most stores start on free to test the automations and forms. Growing lists move to Standard once they need more capacity. Higher-volume stores or those that want SMS move to Pro.
The three-month upfront discount lowers the entry cost on the paid plans and gives a lower-cost window to evaluate results.
Omnisend Pricing Overview 2026
Omnisend offers a free plan and paid tiers that grow with your contact list. Costs depend on how many contacts you store and which features you need.
This overview shows how the plans differ, so you can pick one that fits your store. Check Omnisend’s pricing page for current rates before you sign up.
Plan | Starting Price | Contacts (Entry) | Emails | SMS (New Accounts) | Best For |
|---|---|---|---|---|---|
Free | $0 | 250 | 500/month | No | Testing and small lists |
Standard | $16/month | 500 | About 12x contacts | No | Growing stores |
Pro | $59/month | 2,500 | Unlimited | Yes (separate credits) | Higher volume + SMS |
Custom | Quote | 150,000+ | Unlimited | Available | Large lists |
Pricing scales with the number of billable contacts. The 30% first-three-months discount applies when you pay three months upfront on Standard or Pro. Confirm current figures on the pricing page because the exact monthly amount changes with list size.
1. Free Plan in Detail
The free plan costs $0 and requires no credit card. It includes up to 250 contacts, 500 emails a month, 500 web push notifications, pre-built automations, signup forms, and basic segmentation.
The Omnisend badge remains on emails and forms. Most users stay on free while they test workflows, measure open and click rates, and confirm the platform fits their store.
Once the list or sending volume exceeds the limits, an upgrade is needed to continue sending to the full audience. The free plan is the practical starting point for new stores that want to explore the tools before any payment.
2. Standard Plan in Detail
Standard starts at $16 a month at the entry contact tier and scales as the list grows. It raises the contact limit and provides email volume roughly equal to 12 times the contact count, unlimited web push notifications, custom workflows, and advanced segmentation.
SMS is not available on Standard for new accounts. The 30% discount for the first three months (when paid upfront) lowers the entry rate to about $11.20 a month.
Standard fits growing stores that need more sending capacity and the ability to build custom automation but do not yet require SMS. It is the common next step after the free plan once contact or email limits are reached.
3. Pro Plan in Detail
Pro starts at $59 a month at the entry contact tier and scales with the list. It includes unlimited emails, higher contact limits, advanced AI tools, A/B testing, and the ability to add SMS as a separate credits subscription.
The 30% discount for the first three months (when paid upfront) lowers the entry rate to about $41.30 a month. Pro fits stores that send high email volume or want SMS alongside email and web push.
SMS credits are billed separately based on volume and destination country. Pro is the plan most stores choose once they outgrow Standard or decide to add text messaging.
4. 30% First-Three-Months Discount
New paid subscribers or free users upgrading can receive 30% off Standard or Pro for the first three months when they pay three months upfront.
At the entry tier this reduces Standard from $16 to about $11.20 a month and Pro from $59 to about $41.30 a month for those three months. After that the regular rate applies.
The discount is the main way to lower the initial cost of a paid plan. It is usually applied automatically when the three-month upfront option is selected at checkout. The discount cannot normally be combined with other promotions and is available once per account.
Which Plan Is Best For You?
Free is best if you have under 250 contacts and send fewer than 500 emails a month.
Standard is best once you need more contacts, higher email volume, or custom workflows.
Pro is best if you want unlimited emails or plan to add SMS.
The three-month upfront discount is best for anyone upgrading from free.
Custom is best for lists above 150,000 contacts.
Most new stores begin on free, then move to Standard or Pro after testing.
Stores that only need email and web push can stay on Standard longer.
Stores that want text messaging should plan for Pro from the start.
What Is Omnisend?
Omnisend is an ecommerce-focused email, SMS, and web push marketing platform designed for online stores. It includes pre-built automation workflows for welcome series, abandoned cart recovery, and post-purchase messages.
Users build email campaigns with templates, create signup forms and popups, segment audiences by behavior, and track results in reporting.
The platform connects directly with Shopify, WooCommerce, BigCommerce, and other store systems so product and order data can trigger messages.
A free plan covers basic testing with limited volume. Paid plans raise contact and email limits and unlock custom workflows and advanced tools. Most businesses begin on free, then upgrade once the list or sending volume grows beyond the free limits.
Pros and Cons: Omnisend Pricing 2026
Pros
- Free plan available with no credit card.
- 30% off the first three months on paid plans when paid upfront.
- Pricing scales with contacts instead of a high flat rate.
- Store integrations with major platforms.
- Ecommerce automation workflows included on every plan.
Cons
- SMS requires Pro plus separate credits for new accounts.
- Billable contacts include some non-subscribers.
FAQs: Omnisend Pricing 2026
Free for testing. Standard for growing lists that need more email capacity. Pro if you want unlimited emails or SMS.
Free is $0. Standard starts at $16 a month. Pro starts at $59 a month. Pricing scales with contacts. A 30% discount is available on the first three months when paid upfront.
Yes. The free plan includes up to 250 contacts and 500 emails a month at $0 with no credit card required.
No. It applies only to the first three months when you pay upfront. After that the regular rate applies.
Yes. You can upgrade or cancel from your account.
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Final Recommendation: Omnisend Pricing 2026
Omnisend pricing makes the right plan depend on your contact count, email volume, and whether you need SMS. Free at $0 is best for testing and small lists.
Standard starting at $16 a month is best for growing stores that need more capacity and custom workflows. Pro starting at $59 a month is best for higher volume or SMS. The 30% first-three-months discount lowers the entry cost when you pay upfront.
Start on the free plan, test the automations and forms, then choose Standard or Pro with the three-month option once your needs exceed the free limits.
Check the current pricing page for the exact figures before you subscribe. For most ecommerce stores the plan that is best is the one that covers the current list size without paying for unused capacity.
The free plan plus the upfront discount gives a practical way to evaluate the tools before the regular rate begins. Users who complete a few test campaigns on free and then move to a discounted paid plan usually know within the first three months whether the platform fits their store.
