In this post, we have featured Omnisend Review 2021 that includes all the detailed insights about Omnisend features, pricing, functionality, and more. It’s the 21st century and the internet is virtually taking over everything it connects with.
No business today is complete or successful without connecting to the internet. A booming internet business idea today requires sending commercial messages to a group of people, using email or push notifications.
This new type of marketing is called email marketing and it has become the most crucial parameter that defines the success of an online business today. In this post, we will discuss Omnisend Review 2021 With a Discount Coupon of 20% Off.
Email marketing has fast become the most reliable way of enhancing the relationship between a merchant and its current or previous customers.
Email marketing plays a key role in acquiring new customers or convincing current customers to purchase something. It can skyrocket your business into a profitable and successful one if done the right way and using the right resources. Today I will give you a step-by-step review of an amazing email marketing platform called Omnisend.
Omnisend Discount Coupon Code 22% Off 2021
Omnisend Review 2021: Is It Worth Your Money?
Omnisend is an innovative marketing tool and a popular e-commerce marketing platform offering automation features. Omnisend began as a simple email marketing solution called “Soundest” in 2014. It has since evolved into one of the most popular eCommerce marketing tools available today.
Omisend promotes itself as an eCommerce-focused website. It serves eCommerce businesses and customers from a wide range of sectors and caters to enterprises of any size, from solo entrepreneurs to multinational corporations. Omnisend cleverly promotes itself as:
- Specialists in providing an automated platform to eCommerce businesses
- A platform built with the objective to provide an omnichannel marketing experience to online store owners
What Omnidend tends to claim to promote themselves certainly looks appealing and impressive, taking into fact that they combine seven different types of marketing channels:
- Web Push Notification
- Facebook Messenger
- Facebook Ad Retargeting
- Google Customer Match (Ad Retargeting)
What can I do with Omnisend?
Omnisend has a number of built-in templates that can be used to personalize your emails. That’s in addition to a slew of automation tools for segmenting the database and sending emails. Furthermore, the app works in tandem with Facebook’s Messenger and SMS marketing campaigns.
Furthermore, Omnisend includes tools for creating entertaining, convincing, and effective forms for lead generation. These are extremely effective at increasing lead capture rates.
Most notably you will get access to many different types of forms, every single one of which you can seamlessly blend into your marketing campaigns.
Key Features of Omnisend
Omnisend has been loaded with some really cool and powerful features that allow you to manage your email marketing requirements seamlessly with the least of manual efforts.
You also get to create high-selling lead generation forms and automate your marketing campaigns through smart email segmentation and integration with leading third-party apps.
Powerful Email Marketing Features
Omnisend offers several email templates along with an easy-to-use drag-and-drop email editor. This simplifies the process of producing emails that look professional. When you combine this with Omnisend’s product picker (discussed previously) and Omnisend’s CTR-boosters, such as scratch cards and dynamic discount offers/codes, you’re sure to build and circulate emails that your subscribers will enjoy.
The reporting features in Omnisend are designed to help you perform an in-depth analysis of your campaigns, thus allowing you to dig deep into the details.
You should be certain that you can examine every important aspect involved in your marketing strategy to determine what is effective and, more specifically, what needs to be improved.
You can also create personalized reports that are based on your brand’s sign-up forms for getting a better understanding of who your target audience is. You will learn about the languages spoken by your customers, their origin countries, devices they are using to communicate with your organization/brand and more.
Multi-Channel Marketing Campaigns
You can use Omnisend to build and deploy marketing campaigns covering a variety of platforms, such as email, SMS, as well as social media. It is needless to emphasize that this helps you reach a wider audience.
Users may now combine all of their accounts on social media and communications platforms into a single workflow, making it much easier to automate and monitor multi-channel marketing campaigns.
Lead Generation Forms that perform
When we talk about lead capturing, Omnisend has a number of options. Users may, for example, choose a signup box that is minimalistic and low-key. Marketers have traditionally placed these at the side or bottom of their websites.
You may also use a popup widget that is adaptable. These are becoming more common as a means of obtaining email addresses.
Perhaps you’d like to try your hand at gamification? If that’s the case, you’ll be happy to know that Omnisend lets you build a signup form that looks like a spinning wheel or wheel of fortune to win exciting prizes, offers, and discounts.
Regardless of your approach towards lead generation, Omnisend is likely to have a signup form that will meet your needs.
Automate Your Marketing Campaigns
Personalizing your message is critical for maintaining a positive relationship with your target audience. You can use Omnisend to determine where your subscribers are in the journey of becoming potential customers and give them the materials that are relevant to their stage.
Smart triggers can be used to ensure that the right text message is delivered to the right group of customers. New users, for example, receive a welcome text. A shopper who has purchased something from your website will also receive an email about order confirmation. These are only a few examples, but the point is made.
Omnisend also includes a number of pre-built workflows for marketing automation. These are fantastic for making sure you’re getting the most out of automation and saving a lot of valuable time for you as well as your team.
You can divide or segment your email list into several subdivisions using Omnisend’s smart segmentation feature.
These ‘segments’ may be based on your subscribers’ demographics, shopping preferences, relationship with your brand, and so on, allowing advertisers to deliver more customized messages and, as a result, increase consumer interaction.
You may also use Omnisend’s’auto-renewed’ segments to intelligently categorize the customers based on their:
- Shopping/Purchasing behaviors
- The online channels used by them for interacting with your company/brand
- Their campaigning activity
And many more!
This type of smart segmentation of email lists can be extremely helpful for an eCommerce business when you have to create some personalized messages or custom promotions.
Integrate with your favorite marketing tools
Omnisend has native integrations with over 30 applications in a variety of categories, including eCommerce sites, shipping & logistics, revenue conversion, optimization, and customer service, and many more services. The following are some of Omnisend’s most common integrations:
- Shopify +
- Enormous Commerce
The eCommerce Capabilities of Omnisend
Omnisend shines as an email marketing solution for eCommerce businesses. Many of the other channels are designed on top of email and are more or less incorporated into the overall bundle, so that’s the main offering.
The number of emails you can send for the price is one area where Omnisend really shines. You can send up to 15,000 messages a month with the Standard, Pro, and even Free Packages. That’s more than MailChimp (12,000 is the regular level) and significantly more than Klaviyo.
Perhaps this is another indication that it is aiming for a wider audience? Let’s go over the main features of Omnisend.
Visual Email Builder
Omnisend has a nice, user-friendly email builder with a lot of default blocks and a lot of customization options. You can also save and reuse your custom models, which is convenient and time-saving.
Although some reports (mostly from graphic designers and other design-focused professionals) claim that the advanced visual capabilities aren’t as good as other alternatives, Omnisend has all you need in the vast majority of cases.
Given that it is 2020, you would expect all marketing automation systems to be competent and feature a simple visual builder. Omnisend also compares favorably to the market. For more advanced marketers using the platform, an HTML alternative in the email builder would have been useful, but that’s a minor quibble.
Online Store Integrations
Omnisend’s selection of off-the-shelf eCommerce store integrations is unrivaled. That’s a lot of no-code options, which makes it very easy to use Omnisend as a marketing tool on top of almost any store.
They also offer an API that can be used to incorporate the service into personalized and bespoke tales. Omnisend is praised in particular for its Shopify integration, which extends well into the web.
This makes sense, given Omnisend’s aggressive pitch to woo MailChimp users who were disillusioned by the latter’s breakup with Shopify and subsequent price hikes.
When creating Omnisend emails, for example, you can identify and deploy Shopify discount codes directly from the builder app. If you want to do it for another shop, you’ll have to go to their website, make a discount, and then paste the code into the Omnisend email.
Another field where Omnisend’s omnichannel claims fall short is in this area. When it comes to email analytics, it offers what you’d expect from a marketing automation tool. Clickthrough analysis is not available for SMS or Facebook Messenger platforms, however.
Wouldn’t you want to be able to compare the efficiency of those capabilities to that of email if you’re paying a premium for them? Omnisend brings all of your cross-channel campaign analytics together in one spot, but it doesn’t allow you to compare channels.
Omnisend, like its email builder, offers a comprehensive range of tools for creating lead capture forms, exit intent pop-ups, banners, and other types of web forms. They can be personalized in terms of appearance, place, and timing, among other things. Omnisend has a well-deserved reputation for lead generation.
Omnisend also allows you to create landing pages and insert forms, which is particularly useful for social media retargeting. Unlike emails, you can remove the Omnisend logo from web forms, as discussed above.
Omnisend has gamified lead capture pop-ups, which is a good feature. You might, for example, offer visitors a chance to spin the wheel of fortune in return for their contact information. It’s not a one-of-a-kind feature. Here’s our take on it. Nonetheless, it’s pretty cool.
However, if you are familiar with email marketing, you may also know some other email marketing tools that offer more value than MailChimp do. If MailChimp is ideal for beginners and you’re intermediate and want to level up your email marketing game then it’s time to look for a new tool.
Fortunately, there are a variety of MailChimp alternatives that offer many other features that allow you to develop an even more powerful email marketing strategy.
Same here in the case of Omnisend, as we have mentioned earlier it is one of the best and reliable Email Marketing solutions out there in the market.
Segmentation and Workflow Automation
Omnisend offers in-depth segmentation, allowing you to divide your lists along with a variety of lines, such as:
- Personal details
- Purchase history
- Email interaction history
It excels at purchase history segmentation, allowing you to easily filter users in and out based on their reactions to previous promotions. However, as previously mentioned, there is no multichannel engagement data from which to segment audiences.
Omnisend’s otherwise simple and comprehensive automation method has a few annoying quirks as well.
- Triggers can only be used to begin a workflow; they can’t be used to describe behavior within it. That is, you can’t tailor the messages sent to users based on how they dealt with the campaign’s earlier measures.
- Similarly, Omnisend’s “Contact Tags,” which are used to segment an audience inside a workflow, don’t launch either/or sub-workflows; instead, they simply exclude anyone who doesn’t meet the Contact Tag’s requirements from the campaign.
That is to say, Omnisend’s capabilities are all very linear, with a single target in mind.
Here are 10 reasons why you should use Omnisend to suffice your email marketing requirements.
- The platform is way too easy to understand, use and configure.
- Very intuitive user experience and the email templates look professional.
- Perfect for small-scale businesses having less subscriber count.
- Smooth and efficient automation emails.
- Send targeted messages to specific groups and subscribers using the Omnisend Subscriber segmentation tools.
- Customizable built-in content editor for editing landing pages and push notifications.
- Professional and customizable templates that will help you create the EXACT look of the landing pages you are looking for.
- Attractive and out of the box popups that make your project look amazing and appealing.
- “Wheel of Fortune” or simply “Turn the Wheel” feature to attract your visitors into possibly winning exciting prices.
- Omnisend Automation will save your valuable time and brain cells.
- Integrations with Shopify, Tictail, Magneto, WooCommerce, PrestaShop and other e-commerce platforms are supported.
- Get instant access to stats based on real-time analytics like who clicked, who shopped, how much money was made, etc.
Omnisend Dashboard :
Connect Your Store
Add Code To Your Website Pages Where You Want To Track
Your Store is Connected
Now setup your campaigns and import email list into Omnisend Dashboard
Known globally for their excellent customer support services, the support team of Omnisend lets users connect with them via:
Live Chat Support
- Email Support
- FAQ/Knowledge base
- Social Media
- Video Tutorials / Webinar
Omnisend Free Plan
The free version of Omnisend only supports email and none of the other platforms. The Standard Package, the next tier up, contains SMS. The Standard Package costs $16 a month.
To use the SMS feature, you must first purchase credits. That’s pretty common for all SMS marketing channels, but Omnisend’s isn’t the most affordable.
The cost of sending an SMS via Omnisend is $0.015 US per message (1.5 cents). SMS messaging is available at $0.0129 US on CartsGuru (1.29 cents). When you look at it that way, it’s not much of a difference, but it saves CartsGuru $21 per 10,000 SMS messages sent.
We’ll return to other limitations in Omnisend’s SMS offering later, but for now, let’s finish going through the channels available at each pricing tier.
Here is a quick list of important features you get with Omnisend’s Free plan:
- A drag-and-drop email editor
- Choose, customize and send pre-built email templates
- Website tracking and access to up to one month of data history
- Publish up to 3 active signup forms
- Circulate and promote scheduled marketing campaigns
- Email segmentation
- Sales reporting
- Click maps
When you upgrade from Standard to Pro, you gain access to retargeting on Facebook and Google, as well as Web Push Notifications.
No. of subscribers
Omnisend Standard Plan
The Basic Package is just $16 a month. This makes it less expensive than Klaviyo’s nearest equivalent kit, but more expensive than MailChimp. However, upgrading to the Pro Package raises the price from $16 per month to a whopping $199 per month. This package includes everything you get with Omnisend’s free plan, as well as:
- x12 the sending limits of the Free plan
- Automation reports
- Automate workflows
- Website tracking with access to three months of data history
- Unlock SMS marketing campaigns and automation.
- Publish unlimited signup forms.
- Register multiple users to your Omnisend account.
- Create up to 20 email segments.
- 24/7 live chat support
- Integration with third-party apps such as Smile, Yotpo, ReCharge, LoyaltyLion, etc.
- Run A/B test campaigns.
- Advanced email features including ‘Product Recommender’ and ‘Product Picker’
- Use gamification features like ‘Wheel of Fortune’, etc. for your sign-up forms.
Omnisend Pro Plan
Omnisend’s Pro plan offers you all the features of the Standard package, along with the following:
- x15 the sending limits of the Free plan
- Create up to 50 email segments.
- Website tracking with access to six months of data history
- Unlock and integrate with third-party apps such as CartHook, Easyship, Gorgias, and more.
- Send up to 30,000 push notifications every month
- Operate everything using your custom domain
- Get access to deliverability support
- SMS credits worth $99 per month
- Target the right customers seamlessly using Google Ads Customer Match
Omnisend Enterprise Plan
You’ll still need to upgrade to the Enterprise Package if you want to use Facebook Messenger or Whatsapp. They also don’t have pricing details.
However, the Omnisend help website states that Whatsapp messaging can be used. This is Omnisend’s most premium and comprehensive plan that offers everything discussed in the previous subscription plans, plus:
- Migration of Email account
- Dedicated Account Manager
- Deliverability Support
- Custom IP address
- Send unlimited emails
- Send unlimited push notifications
- Unlimited SMS credits for free
- Website tracking with access to 18 months of data history
You will need to directly contact Omnisend for more precise pricing. They’ll then give you a customized quote based on your company’s requirements.
As you can see, Omnisend’s positioning is problematic. It will cost you money if you want to use any of Omnisend’s features. Many small businesses who want to have a truly cross-channel experience for their clients and leads will be unable to afford it.
You also get to use a free 14-day trial version for both the Standard and Pro plans. For more information regarding all the plans and the pricing system based on the subscriber count, visit the Omnisend official website.
Omnisend Customer Support
When it comes to Customer support, Omnisend offers assistance through email and live chat to its customers. However, before contacting Omnisend’s customer support team, users are advised to first visit the Help Center for addressing their issues. You’ll get a dedicated account manager whether you’re a Pro or Enterprise customer. This is an easily accessible point of contact whose duty it is to make sure that all of your problems are quickly resolved.
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FAQs on Omnisend Review
🔥What is Omnisend?
Omnisend is an automated email marketing platform for marketers and with Omnisend, you can send mails to your potential customers and even personal messages which will definitely help in your conversions.
🔥How do I use Omnisend with Shopify?
You have to integrate Omnisend with Shopify and with your store then you can send emails to your users easily. Even you can automate those mails.
🔥How much does Omnisend cost?
It depends on which plan you’re choosing. You can start with the free plan, standard, pro, or enterprise. The standard plan costs $16/mo, the pro plan costs $99/mo and for the enterprise plan, you have to contact Omnisend directly. Choose a plan according to size of your business.
🔥How do I cancel my Omnisend account?
You can directly contact the support team via mail and send a request of deleting your account. Your request will be processed within 48 hours then your account will be deleted.
Q. What can I create using Omnisend?
Omnisend offers you a comprehensive range of tools for creating lead capture forms, exit intent pop-ups, banners, and other types of web forms. They can be personalized in terms of appearance, place, and timing, among other things. You can also create landing pages and insert forms, which is particularly useful for social media retargeting. Unlike emails, you can remove the Omnisend logo from web forms, as discussed above.
Q. Can I integrate Omnisend with my WooCommerce store?
Omnisend is an excellent platform for creating email newsletters for online stores, especially those using Shopify, WooCommerce, BigCommerce, Magento, Drupal Commerce, OpenCart, or Volusion. Omnisend offers you to directly integrate with these platforms.
Q. Does Omnisend allow me to follow up on the orders made through my store?
Yes! You'll have models for cross-selling, transactional communications, customer reactivation, and order follow-up in addition to abandoned cart automation. Omnisend’s automation features will help you save a lot of time and will almost certainly result in further conversions.
Q. Can I perform Advanced tracking with Omnisend?
Not really! Despite the fact that the reports include a lot of information including the revenue generated during your campaigns, you won't be able to see which email clients your subscribers use or where they are located.
Q. What customer support options does Omnisend?
Omnisend offers assistance through email and live chat to its customers. However, before contacting Omnisend's customer support team, users are advised to first visit the Help Center for addressing their issues. You'll get a dedicated account manager whether you're a Pro or Enterprise customer. This is an easily accessible point of contact whose duty it is to make sure that all of your problems are quickly resolved.
Q. Does Omniesend offer a Free Plan?
The free version of Omnisend only supports email and none of the other platforms. The Standard Package, the next tier up, contains SMS. The Standard Package costs $16 a month. To use the SMS feature, you must first purchase credits. That's pretty common for all SMS marketing channels, but Omnisend's isn't the most affordable.
Q. Can I integrate with third-party apps?
Omnisend's selection of off-the-shelf eCommerce store integrations is unrivaled. That's a lot of no-code options, which makes it very easy to use Omnisend as a marketing tool on top of almost any store. They also offer an API that can be used to incorporate the service into personalized and bespoke tales. Omnisend is praised in particular for its Shopify integration, which extends well into the web. This makes sense, given Omnisend's aggressive pitch to woo MailChimp users who were disillusioned by the latter's breakup with Shopify and subsequent price hikes.
Q. How is Omnisend’s email builder?
Omnisend has a nice, user-friendly email builder with a lot of default blocks and a lot of customization options. You can also save and reuse your custom models, which is convenient and time-saving. Although some reports (mostly from graphic designers and other design-focused professionals) claim that the advanced visual capabilities aren't as good as other alternatives, Omnisend has all you need in the vast majority of cases.
Q. How does Omnisend’s price compare with others?
The cost of sending an SMS via Omnisend is $0.015 US per message (1.5 cents). SMS messaging is available at $0.0129 US on CartsGuru (1.29 cents). When you look at it that way, it's not much of a difference, but it saves CartsGuru $21 per 10,000 SMS messages sent. We'll return to other limitations in Omnisend's SMS offering later, but for now, let's finish going through the channels available at each pricing tier.
Omnisend turns out to be better and more efficient than other email marketing platforms like MailChimp alternative and VerticalResponse in many aspects. Even just the free plan allows users to send 15,000 emails per month, which is perfectly ideal for small-scale businesses. This would allow small businesses to enhance and solidify their brand loyalty with smaller subgroups of readers and subscribers or even advertisers.
The native automation feature of Omnisend helps you save a lot of valuable time and money once the system has analysed your campaigning needs.
Their pricing system is sleek and lets you create your own subscription plan based on your subscriber count. Furthermore, integrations with Shopify, Tictail, Magneto, WooCommerce, PrestaShop, etc. and instant access to stats based on real-time analytics like who clicked, who shopped, how much money was made, etc. makes Omnisend a perfect investment for boosting your email marketing campaigns. Hope you enjoy reading Omnisend Review 2021 With Discount Coupon 22% Off.
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