Top 12 Types Of Digital Marketing 2024: What Are They?

Es gibt verschiedene Arten von digitales Marketing. Heute werde ich einige der gebräuchlichsten Typen besprechen, die Vermarkter wie Sie für Ihr Unternehmen verwenden können.

Denken Sie daran, dass keiner der Typen dem anderen von Natur aus überlegen ist; es hängt von Ihren spezifischen Umständen und Bedürfnissen ab. Darüber hinaus können (und sollten) Sie verschiedene Typen für eine aufgeladene Werbestrategie mischen und anpassen.

1. Inhaltsvermarktung

One of the most effective indirect types of digital marketing is content marketing. Businesses typically market themselves by promoting their products, services, or brands.

Content marketing focuses on promoting your value through relevant and useful content. 

Content marketing encompasses a wide range of content types. E-books, brochures, infographics, case studies, blogs, videos, and social media posts are popular types of web content.

Eine effektive Content-Vermarktung strategy is about producing content your target audience wants to see to influence their purchasing decisions later on.

As the saying goes, “Content is king.” Content marketing drives results, builds trust, and raises brand awareness.

By publishing high-quality content, you establish yourself as an authority in your field. Your reputation among customers and fellow industry experts will also increase if you produce great content.

Another advantage of content marketing is that it complements any digital marketing effort. Good content should be the foundation of your digital marketing strategy.

Suppose you want to give shoppers more information about your products or services. In that case, you can create highly engaging social media posts or even include a QR code in your traditional marketing materials.

Die Kombination von Content-Marketing mit proaktivem Kundenservice ist ein starker Doppelschlag, wenn Sie ein dienstleistungsorientiertes Unternehmen sind oder hochkarätige Artikel verkaufen.

2. Suchmaschinenoptimierung (SEO)

Suchmaschinen-Optimierung (SEO) has been the marketing buzzword of the decade, and for a good reason: more than 90% of online experiences begin with a simple online search via search engines such as Google and Bing.

Marketers can use SEO to rank on search engine results pages (e.g., Google, Bing, and others) for their most relevant keywords, allowing them to reach many potential buyers or consumers.

After all, over 63,000 searches are performed every second. That is a tremendous amount of untapped potential!

An effective SEO strategy includes various complementary SEO techniques, such as keyword research, blog posts, backlink building, and technical site optimization.

Local SEO is a subset of SEO that focuses on marketing small businesses to their local communities.

One of the reasons for its popularity is that it is an effective type of inbound marketing platform.

This means that rather than reaching out to customers (who may or may not be interested in the first place), marketers focus on bringing customers to them via search engines – and these customers are, more often than not, ready to make a purchase decision.

SEO unterstützt Vermarkter bei der Optimierung ihrer Online-Präsenz, um qualitativ hochwertigen Website-Traffic mit hohem Konversionspotenzial anzuziehen.

The main disadvantage is that SEO can become quite complicated and time-consuming for the average business owner, especially since the algorithms used by search engines like Google to rank content are constantly updated.

Fortunately, numerous digital marketing agencies provide comprehensive SEO campaign management services across various search platforms.

Wenn Sie lieber einen erfahrenen digitalen Vermarkter oder ein Marketingteam für Ihre SEO einsetzen möchten, schauen Sie sich The Search Initiative an, eine Firma, die mit Ahrefs, Skyscanner, SEMRush und der New York Post zusammengearbeitet hat.

3. SEM – Suchmaschinenmarketing

Because their names are so similar, search engine marketing (or SEM) and SEO are frequently confused.

Both work with search engines such as Google and Bing. However, these two types of digital marketing differ in some ways, and it is critical to understand them.

Während SEO Vermarktern dabei hilft, ein organisches Ranking für ihre Ziel-Keywords zu erzielen, konzentriert sich SEM darauf, den Website-Traffic von Suchmaschinen über bezahlte Anzeigen zu steigern. Bing Ads und Google AdWords sind die beiden beliebtesten SEM-Dienste.

SEM enables marketers to place paid advertisements on search engine results pages. Except for an “Ad” label, these ads resemble organic search results in Google.

They appear at the top of the search results before any organic search results, providing you with high visibility and immediate brand awareness.

SEM is popular among digital marketers because it is simple to create targeted search results ads based on keywords and the searcher’s location.

You can target your ads to a specific demographic or geographic area. You can even go further and target competitor keywords, allowing you to “steal” some traffic from a competitor.

Suchmaschinenmarketing soll die Optimierung von Suchmaschinen-Ergebnisseiten nicht ersetzen. Vermarkter sollten immer eine Kombination aus beidem verwenden, um so viel Suchverkehr wie möglich auf ihre Websites zu lenken.

4. SMM – Social-Media-Marketing

Wie der Name andeutet, Social Media Marketing (SMM) is all about using the power of content on social media platforms to market your business.

Over the last decade, social media networks have dominated digital media, attracting millions, if not billions, of users worldwide. This makes them a valuable source of traffic.

Schauen Sie sich nur an, wie viele Menschen auf den drei beliebtesten Social-Media-Plattformen unterwegs sind:

• Facebook – 1.66 Milliarden aktive tägliche Benutzer
• Twitter – 330 Millionen aktive monatliche Benutzer
• Instagram – 500 Millionen aktive tägliche Benutzer

The key to running a successful social media marketing campaign is to create shareable (and possibly viral) content.

Marketers could post directly to their profile or add social media sharing buttons to their website, allowing visitors to share their content with their friends and family.

There are also sponsored posts and paid advertisements for each social media network, but you don’t have to spend money to build a large following.

Finally, one of the most significant benefits of social media marketing is that it is accessible and affordable, even for small businesses.

Social-Media-Kanäle sind entscheidende Komponenten jeder effektiven digitalen Marketingstrategie, da sie einer der wenigen Kanäle sind, die eine wechselseitige Kommunikation zwischen Ihrer Marke und ihren Kunden ermöglichen.

Users can like your posts, comment on them, and interact with your content.

It’s possible for some platforms even to allow users to send purchases and inquiries directly to your business, making them excellent lead-generation tools, especially when paired with mobile marketing.

Sie können Ihre Posts auch mit Tools wie Hootsuite oder seinen Alternativen planen und verfolgen, um Einblicke in das zu erhalten, was für Ihr Unternehmen am besten funktioniert.

5. Pay-per-Click-Werbung

Pay-per-click, also known as PPC, is a popular type of digital marketing. It’s an advertising model in which you only pay for the number of clicks on your ad.

Regarding ads on the SERP, PPC falls under the search engine marketing umbrella, but it can also include affiliate marketing (more on that later) and display advertising on another site.

Running a PPC ad usually involves little to no upfront cost. You only pay a small fee if a customer clicks on your ad. If no one clicks on it, you will not be charged.

This makes it appealing to small businesses with limited resources. However, predicting how much you’ll have to pay at the end of the month is difficult.

The average cost of a click is between $1 and $2, but this varies greatly depending on your industry and the keywords you want to target.

Highly competitive industries or keywords will charge more – the insurance industry has the highest cost-per-click, with some keywords costing as much as $50+ per click. Some keywords, on the other hand, will only cost you a few cents.

6. Affiliate-Marketing

Was genau ist Affiliate-Marketing, und wie funktioniert es?

One of the most profitable types of digital marketing is affiliate marketing. It entails a partnership with an online retailer in exchange for a commission on every sale or lead you generate. The two most common methods are as follows:

• Ihren Lesern/Followern einen speziellen Rabattcode geben
• Ihre Content-Website verlinkt auf Ihre

You pay your affiliate partner for site traffic/sales whenever a user enters the discount code or clicks on the link.

There are many affiliate marketing programs available for e-commerce sites, including Amazon Associates, eBay, Shopify, etc. You can also cut out the middleman by creating your affiliate program.

In most cases, it’s a win-win situation. You delegate some tasks to a marketing team, reach out to a new target audience or consumers in niche communities, set your own cost-per-click/sale, and only pay for actual conversions.

In exchange, your partners will earn a passive income with no upfront costs and minimal stress.

However, there are a few drawbacks and challenges. If you choose to do affiliate marketing through a well-known affiliate network, such as Amazon Associates, you will be competing with literally thousands of other businesses.

You are also restricted to Amazon’s rates, and you must learn how to work with their system to be successful.

You have far more control if you go the other route and create your affiliate program.

However, you must also handle the rest of the operations, such as reaching out to potential affiliates, training them, and tracking the leads they generate.

7. E-Mail Marketing

E-Mail-Marketing ist immer noch eine der am weitesten verbreiteten und effektivsten Formen des digitalen Marketings.

Marketing via email is a great way to raise awareness of your products and services, build relationships with your customers, and motivate them to be loyal to you.

A successful email marketing campaign relies on building an email list, creating content that is engaging for your audience, crafting enticing subject lines, and planning the best time to send it.

The types of emails you can send are virtually limitless. Most customers are already familiar with the brand newsletter, where you can provide regular updates on the company’s activities.

You can also send emails when you launch a new product or service, redesign your website, open a new store, or host an event. Email marketing also includes confirmation emails, thank-you notes, and notifications.

8. Instant-Messaging-Marketing

While instant messaging is most commonly used to communicate with friends and family, businesses can also use it to communicate with their target market, not only to answer questions or fulfill orders but also to promote themselves.

Because chat is one-on-one, marketing via instant messaging apps requires a slightly different approach than other Online-Marketing Taktik.

Personalize your messages, inspire action (e.g., “Learn more,” “Buy now,” etc.), and, most importantly, keep them short and snappy. Long messages are likely to be skipped by users.

IMM, eine der eher unterschätzten Arten des digitalen Marketings, bietet Ihrem Unternehmen zahlreiche Vorteile:

• Für den Anfang ist das Erstellen eines Profils oder Kontos ein Kinderspiel.
• Zweitens ist Instant Messaging genau das: sofort. Kunden können (und tun dies häufig) Ihre Nachrichten sofort anzeigen und beantworten.
• Darüber hinaus können Sie Ihre Zielgruppe oder Ihren Verbraucher häufig segmentieren, indem Sie Listen oder Gruppen erstellen, sodass Sie relevante Nachrichten an die richtigen Personen senden können.

A few stand out above the rest when deciding which messaging apps to use.

WhatsApp is the most popular app, with over 1.5 billion users. With 1.3 billion users, Facebook Messenger comes in second, while Viber, WeChat, and Telegram round out the top five.

9. Video-Marketing

If you know how to use video correctly, it can be an extremely effective online marketing tool.

With more than half of consumers expecting video content from their favorite brands, there’s no denying the importance of incorporating videos into your digitale Marketingstrategien.

You can use video marketing to promote your company, increase traffic to your website, educate customers, encourage engagement, and even go viral. You can create a variety of digital marketing videos.

• Demovideos, mit denen Sie Ihr Produkt präsentieren können.
• Lehrvideos eignen sich hervorragend, um Kunden ein neues Konzept beizubringen oder sie bei der Durchführung einer bestimmten Aufgabe zu unterweisen.
• Egal welche Art von Event Sie planen, Eventvideos können Ihnen dabei helfen, die interessantesten Aspekte hervorzuheben.
• Sie können von einem Experten auf Ihrem Gebiet lernen, indem Sie sich Interviewvideos ansehen. Dies schult nicht nur Ihre Kunden, sondern erhöht auch Ihre Glaubwürdigkeit.
• Testimonial-/Fallstudienvideos ermöglichen es Ihnen, Benutzern zu zeigen, warum Ihr Unternehmen die beste Option ist. Von anderen zufriedenen Kunden zu hören und tatsächliche Ergebnisse zu sehen, kann helfen, einen Kunden zu konvertieren!

10. Influencer Marketing

The term “influencer” may be new, but the concept is not. It refers to a social media content creator with a large following in a particular niche or community.

They may lack the celebrity and name recognition of an A-list celebrity endorser, but that doesn’t make them any less effective as a marketing tool.

Consider influencer marketing to be an “improved” version of word-of-mouth marketing. By collaborating with an influencer, you gain access to their audience, which can reach hundreds of thousands of people.

These followers frequently trust and admire the influencer, making them far more likely to purchase a product recommended by one.

Es gibt viele verschiedene Arten von Influencern, genauso wie es viele verschiedene Arten von Prominenten gibt (z. B. Schauspieler, Musiker, Persönlichkeiten des öffentlichen Lebens usw.). Welche Art Sie wählen, hängt von Ihrem Zielmarkt, Ihrem Geschmack und Ihrem Budget ab:

• Mikro-Influencer Tausende, aber nicht mehr als 100,000 Follower haben. Dies sind Menschen, die, egal wie klein ihre Community ist, eine bestimmte Nische oder Expertise haben und denen darin vertraut wird. Außerdem sind sie in der Regel deutlich günstiger.
• Makro-Influencer sind Personen, die 100,000 bis eine Million Follower haben. Diese Social-Media-Influencer sind normalerweise an der Spitze ihres Spiels. Dies ist der Influencer-Typ, den Sie ansprechen sollten, wenn Sie ein wenig Fachwissen und Reichweite wünschen.
• Mega-Influencer are celebrities with millions of followers. While these are typically celebrities, some social media stars reach this level. While mega-influencers provide the most reach, casting too wide a net may not result in as many clients as you’d like. Furthermore, mega-influencers frequently charge exorbitant fees for a single post, such as thousands or even millions of dollars.

When using influencer marketing, ensure that you are targeting the right influencer and, thus, the right Zielgruppe.

You should also be wary of influencers who have “purchased” followers. According to Talkwalker’s Dan Seavers, it may be more effective to focus on micro-influencers rather than macro-influencers.

11. Radiowerbung

Most people overlook that radio advertising was one of the first digital marketing tools invented when they think of “types of digital marketing.”

Radio broadcasts are also not a thing of the past; they reach over 230 million users aged 12 and up in the United States alone.

Aside from their broad reach, radio advertisements are also a more cost-effective digital advertising method. They’re simple and inexpensive to produce, requiring only a good script and a talented voice actor.

However, you must be more strategic in marketing to your target audience because you have no control over who hears your advertisements.

12. Fernsehwerbung

Yes, television marketing is included in the digital marketing platform! For decades, TV commercials have been the bread and butter of the advertising industry, owing to adults’ daily hours in front of the television.

You can reach millions of people with TV ads, and some may become customers.

The first impediment is financial. TV commercials can cost thousands of dollars to produce and air, which a small business may not be able to afford.

Second, viewers increasingly avoid ads by using DVRs, Streaming services, and illegal downloads.