Google “Not Provided” Keywords Unlocking By Webmaster Experts

Not Provided Meme

                                                                                              Image Source:

Ever since Google announced that they will no longer refer to data where users are logged in , this created stir among many SEO’s & webmasters. SEO world got terrified and they oppose against Google.

Google Not Provided keywords data is giving fear to those webmaster who always search in Google Analytics, how users landing on their websites, they track  data and use this information as valuable source. Google says it will not affect more than 10% of queries but it is affecting more than 50% of Data( Not Provided).

This is creating dreaded situation among many SEO’s. So webmaster are scratching their heads where to get query data, how they can retrieve that data. Recently I came across this post. This give me a bit data fetching techniques regarding “not Provided” Keywords. Webmasters are trying to grasp the concepts but they failed, this is the real situation we had to deal with it. There is no other alternate. Rand Fishin recently showed some techniques how webmaster can fetch data from other sources like Google Webmaster, and Google Analytics Dashboards.

Check out their latest post:

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Whiteboard Tuesday

There had been numerous methods that many webmasters had used to track Not Provided Query data, I read another great post by Claire.

Claire Broadley posted at Kissmetrics Blog How we can unlock “Not Provided” data in Google Analytics.

She Clearly explains how we can use useful resources in Google Analytics to track “Not Provided” Keywords. After you’re done reading this post, be sure to check out Four More Ways to Crack the Keyword (not provided) Code by Sean Ellis.

There had been many threads on webmaster forums, folks are discussing various methods for Not Provided query data. Although we cannot 100% accurately fetch but these techniques & methods may help us to dig into better results, it may make our daily tasks easier, so why not go with these tactics.

I check out this post By Cyrus Shepard: He clearly explain how smart SEO’ s are using alternate methods to track this data.

 Best SEO Tips for (not provided) Keywords By Cyrus Shepard.


What can be done about (not provided)?

There are some excellent guides on how you can try to make sense of (not provided) and get back at least some actionable data about your organic visits:

                  Google Analytics Dashboards

You can additionally leverage a number of Google Analytics information to urge insights round the information that Google can offer you. Dan Barker created a website that presently contains six dashboards that may be supplemental to your Google Analytics screens which will offer you a number of those insights. They include

(1) Your Current Percentage: A single-chart dashboard showing your current ‘not provided’ share (ie. what proportion open information remains).
(2) Full Dashboard: A full dashboard of trends for ‘not provided’, as well as graphs, metrics, and breakdowns by browser, device, etc.
(3) Elaborated Report: A additional elaborated custom report showing full landing page data for not provided traffic.
(4) ‘Not Provided’ Segment: a sophisticated section permitting you to ascertain any Google Analytics reports for simply ‘not provided’ traffic.
(5) ‘Keyword Known’ Segment: a complicated section showing any report solely wherever Google organic keyword information was notable.
(6) A ‘Not Google’ Segment: This ‘Non-Google’ organic search section shows you information solely where you are doing have good keyword information from different search engines that you just can act on.

How are you Going Coping with this “Not Provided” Dilemma Do You Have any Suggestions !!!!!!

You can also Join BloggersIdeas on Facebook & Google+ for more similar updates.

Humble Request

if you really enjoyed this post please share this post to your friends so they learn something new and grow in digital marketing. Your valuable comments are oxygen for me.

About Jitendra Vaswani

Jitendra Vaswani is the founder of SchemaNinja WordPress Plugin, prior to SchemaNinja he is the founder of big internet marketing blog During his more than 6+yrs long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide. He has trained 3000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe from 5+ yrs. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven. Check out his portfolio( Find him on Linkedin, Twitter, & Facebook.


  1. brown

    This Google Keyword Not Provided is created dilemma among many webmasters, this data may help us to dig better in Google Analytics.

  2. Yes brown u r ri8, digging data will give some best results

  3. ioxtremod

    There is also external tools that try to make good guesses about not provided. You can try


Leave a Reply

Your email address will not be published. Required fields are marked *