If you’re a newbie content marketer just starting out with your blog, the first thing you’ll need to do is work on developing a good strategy to get it traffic. There are a plethora of strategies you’ll need to use, but in this article, we’ll discuss a strategy for you to get high-quality backlinks, which is one of the most important things you’ll need to get traffic.
In this article, I will discuss and introduce some of the best strategies that you can implement in 2019 to get high-quality backlinks for your blog. First of all, let’s talk about the basics of backlinks and why they are important for your content marketing!
Why Backlinks Are So Important For Your Content Marketing Strategy?
First of all, the two most important rules in Content Marketing is having high-quality content and high-quality backlinks. Backlinks can dramatically help you to improve your SEO rankings and increase your blog traffic. However, you need good quality backlinks. For example, if you own a digital marketing blog and acquire a backlink from a high authority digital marketing site or agency, this would be considered as valuable and relevant. However, if you got a backlink from a website that sells Jewelry, it would most likely not be relevant and can negatively impact your ranking.
There’s even more to it, but as a general rule of thumb, you need relevant backlinks from relevant sites. Old strategies like buying hundreds of backlinks or purchasing links from PBNs do not work anymore and can negatively impact your website. Google will penalize your website for this. Google doesn’t want you to spam the Web and you’ll need to get linked from high authority websites in a relevant article in a natural way. If you want your backlink building to be successful, you’ll need to build high-quality backlinks.
Strategies for Getting High-Quality Backlinks
- Get Backlinks from Broken Links
This strategy is a great way to get new backlinks. I really like this method because it works perfectly to create unidirectional backlinks. The technique involves searching websites you’d like to get a backlink on for broken links on their existing articles. When you find one, you simply contact the website owner to report the broken link and at the same time, you recommend your page as a good replacement.
Since you did the website owner a favor by reporting the broken link, the chances of getting that new replacement link are high. To use the broken link method, search your niche for relevant resource pages. Find them using these Google searches:
- Your keyword + links
- Your keywords + resources
- Keywords in URL: links
- Getting Backlinks from Guest Posts
Guest blogging is the most effective ways to reach out to new audiences and acquire high-quality backlinks. With guest blogging, you not only get backlinks from authority sites, but you can also establish a brand for yourself. By publishing your articles on other popular sites, you can keep your content ahead of new readers and gain visibility.
Sometimes it’s not just a referral back, it’s about boosting your reputation on the Internet or your Social Media followers.
Guest blog posts help to build relationships and expand your audience. If you have doubts about guest blogging, keep in mind that even Google accepts guest contributors on their Google Analytics blog.
You can use various Google search queries to find out blogs who accept guest posts:
- your keyword + guest-posts
- your keyword + inurl:write-for-us
- your keyword + become a contributor
- your keyword + inurl:guest-post-guidelines
- your keyword + submit an article
- your keyword + bloggers wanted
- your keyword + contribute
- your keyword + want to write for
- your keyword + guest post by
- your keyword + become an author
- Publish Detailed and Well-Researched Articles on Your Blog
Of course, this is a must. You need to have high-quality content on your blog. Simply having detailed and well-researched articles/blog posts published on your blog will help you naturally acquire more backlinks. According to backlinko, long articles with 1890 words typically ranked the highest on search engines and get the best backlinks.
To improve the accuracy and trustworthiness of your article, you can conduct surveys, use your business data, create case studies and other content based on original searches that are not available on any other sites. When you publish statistics and original data, other websites will likely want to link themselves with your new information.
- Use Infographics to Get Backlinks
You don’t have to only publish long, detailed articles with mostly text to get high-quality backlinks. According to Neil Patel, content that is rich with text, infographics, and videos attract 5x more links.
In fact, infographics can attract influencers as well. So, I would highly recommend that you also add visual content, such as infographics or videos, on your blog, along with your detailed and well-researched articles. Adding infographics to your posts will create outstanding content that is engaging for your readers.
- Use Link-able to Start Acquiring Relevant and Diverse Backlinks
Link-able is a great platform for Content Marketers that focuses on building high-quality backlinks by reputable journalists and bloggers. Not all Content Marketers are accepted into Link-able as you need really high-quality content.
It’s a mutually beneficial and efficient community for both parties to succeed online. If you are a content marketer head over to the linkable content marketing system learn more about how Link-able can help you quality backlinks and grow your website with organic traffic.
Link-able As A Content Marketer
Do you have a website or a blog that you wish you built high-quality backlinks for? Of course, for every content marketers link building is an important part of SEO. It is vital for SEO link building and growing the organic traffic but unfortunately building backlinks is not that easy.
How Does Link-able work?
For Content Marketers, you can simply apply to join Link-able here. But once again – remember you will need to have a website or blog with exceptional quality content.
Once you’ve applied and are accepted, Link-able will be the most powerful tool in your Content Marketing tool kit to help you acquire backlinks. It does so by connecting you with relevant Content Authors (bloggers, journalists, freelance writers, etc) who can discover your content and potentially link to you.
You get connected by posting a project on the Link-able platform for each specific page you’d like to build links to. For example, if you have a page about “making a website”, you can simply post a project about this page.
Content Authors on the Link-able platform looking to link to similar content will then see your project and apply to it if they’re interested. They’ll send you a brief application, stating where they can build your backlink and how they plan to do so. This will give you a good idea of how they plan to mention your content and what domain you’ll get your backlink on. They’ll also tell you how much they charge for attempting to build your backlink. There’s no guarantee that the Content Authors will be able to build you the actual link, but Link-able terms state that the authors must be successful in order for them to be paid for their work. So this ensures that they try their best. You can review all the details of each application you receive and decide whether to accept or decline it.
This makes link building very effective and easy for you as a Content Marketer. Instead of spending countless hours outreaching and attempting to perform many of the other link building strategies I mentioned above, you can let the Content Authors on Link-able do this for you.
Furthermore, Link-able itself guarantees high-quality links and they carefully monitor all the Content Authors on their platform. They’ll review their work and ensure that all Content Authors adhere to their very strict link building rules and that they only use 100% white hat link building techniques.
Here’s my quick overview of their pros and cons:
- It’s easy to use and saves you countless time from outreaching and guest posting yourself
- Saves you the hard work of trying to build links yourself
- They use all white hat link building techniques
- You don’t have to be a big brand or well-known business with a huge budget
- It’s a great platform for anyone – as long as they have high-quality content
- Give smaller sites a chance to fight for the big boys who normally get all the links.
- Helps authors write better articles by adhering to strict quality guidelines
- Encourages content marketers to produce better content
- It’s hard to get your website or blog approved. They only accept websites/blogs with extremely high-quality content (which they describe as 10X content).
Infographics are liked and shared on social media 3x more than other any other type of content. Infographic is 30 times more likely to be read than a text article. Check out the article below to read more on creating infographics from scratch:
Conclusion: Is Link-able Worth Your Money?
There’s a plethora of strategies you can use to grow traffic as a Content Marketer, but developing a strong link building strategy should be one of your highest priorities. In the article above, I’ve mentioned numerous different methods you can use to build backlinks to your website or blog. All in all, they are all powerful tactics that will give you an edge over your competitors. Feel free to let me know in the comments section below what your favorite link building strategy is!